Bloomerang

MAY 22, 2024

This frictionless experience not only increases conversion rates but also encourages spontaneous giving, as individuals are more likely to act when the process is convenient and hassle-free. With a simple and intuitive interface, audiences can contribute to the cause without leaving the story or navigating through multiple pages.

Storytelling 79

Storytelling Digital Integration Blended 79

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate?

Donor 284

Donor Track Facebook Campaign 284

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. It’s an easy way to set measurable goals and to align your objectives with your daily posting. 10) Measure success.

Calendar 277

Calendar Social Media Content Media 277

Connection Cafe

OCTOBER 30, 2017

Making data-driven decisions can be defined as measuring anything and everything that can be quantified and only making decisions that have strong evidence to back them up. Using Data to Drive Donor and Volunteer Conversions. Your organization can gain insights into channel data. Being data-driven starts at the culture level.

Analytics 39

Analytics Volunteer Donor Google 39

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel.

Feeds 102

Feeds Social Media Measure Summary 102

ASU Lodestar Center

JUNE 1, 2022

The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations. AI analytics. AI analytics is a description of a type of machine learning that mines insights within a dataset. AI analytics automates much of what a data analyst would do.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Forum One

DECEMBER 15, 2022

So I was thrilled to bring together communications and technology leads from Mercy Corps , the Urban Institute , and the Pacific Science Center for a recent conversation on a popular end-of-year issue: planning for the next year, and beyond. How are we going to measure success? How are we going to measure success?

Practice 62

Practice France Austria Measure 62

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Donor Profiles and Records .

Digital 75

Digital Marketing Donor Channel 75

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). ” Lucy Bernholz, “ Data-first Philanthropy.” Alliance Magazine, September 2012.

Social Media 100

Social Media Channel Data Media 100

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Measurable. Use these insights to determine which channels to prioritize sending your messages through. Choose your digital marketing channels.

Digital 59

Digital Marketing Create Social Media 59

Forum One

APRIL 8, 2021

Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. You can reimagine old footage or images by giving them new life on your social media channels. Your email communications are another simple way to personalize content.

Impact 76

Impact Channel Audience Content 76

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

The NonProfit Times

MAY 23, 2024

The underlying analytics were impressive. Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel.

Test 52

Test email Spam United States 52

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Focus on optimizing donation channels for mobile. Don’t get lost in the looks of a campaign, focus on the conversion.

Lesson 59

Lesson Fundraising Digital Test 59

Neon CRM

NOVEMBER 15, 2023

When it comes to identifying potential donors, the donor analytics in your nonprofit CRM should help you see who in your database shares characteristics with your active supporters and build segments based on that. Your call to action (CTA) and main campaign message should be clear and centered, but stories are donor conversion machines.

Mail 52

Mail Campaign Donor Tips 52

sgEngage

SEPTEMBER 6, 2022

So, if your approach is too broad, can you best pinpoint the tactics and channels which work best for the resources you have available? Through their Marketing Maturity Assessment, The Mighty GPS , Mighty Citizen has named a series of categories that measure your stage in the journey. These include: Research and analytics.

Marketing 82

Marketing Blackbaud Analytics Trend 82

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Key metrics to measure on social media Like with any campaign, it’s important to decide on how you’re going to measure the success of your social media strategy.

Social Media 52

Social Media Media Guide Social 52

Top Nonprofits

MARCH 12, 2021

While mobile giving may be trendy, it’s still a good idea to utilize a multi-channel fundraising approach to best engage with your network of support. Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates. Appealing to Younger Donors. Wrapping Up.

Trend 98

Trend Campaign Fundraising Mobile 98

DipJar

SEPTEMBER 12, 2022

As the first step to developing a strategy, set clear, measurable goals. Channel preference (social media vs. email). This small touch of personalization builds rapport and loyalty to your organization, increasing engagement and the likelihood of conversion. Gather past content from a specified time period and channel.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

Metrics 96

Metrics Facebook Data Measure 96

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Chapter 1: Introduction.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

You, of course, need a formal ladder of engagement or conversion funnel and need to be tracking conversions against what your ultimate definition of success is. One of the participants asked, “So how do you do this with your metrics program? ” Kevin came up and gave a mini-lesson on how to use this technique.

Reddit 98

Reddit Data Time DC 98

3rd Sector Labs

AUGUST 15, 2014

social media, surveys, conversations) to let donors know they are being heard and appreciated. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. Data Analytics Data Mining data data mining digital marketing donor data fundraising data analysis search'

Digital 138

Digital Data Marketing Org 138

AccelEvents

JULY 7, 2021

Live events have been critical to the success of leaders in the tech sector , for example, and events are often considered as a solution to common conversion blocks. . So, marketers need a more hands-on approach to securing and increasing conversions. . Here are our tips for using events to optimize B2B sales: . Track event ROI.

Marketing 97

Marketing Virtual Awareness Platform 97

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences.

Action 75

Action Report Practice Fundraising 75

Kindful

MAY 12, 2021

It’s unique from other channels because it’s organic, meaning you don’t directly pay for it. Search engines are the vehicles that get your audience to your website where they can learn about your organization’s mission and where they can subscribe, donate, or complete another call to action , known as a “conversion.”.

Online 73

Online Fundraising Adopt Search 73

Qgiv

JANUARY 3, 2024

Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. Qgiv provides extensive reporting and analytics, allowing you to evaluate the effectiveness of your campaigns and make data-driven decisions. Track and manage donations to your campaign.

Platform 59

Platform Giving Plugin Pledge 59

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. The human brain is the best analytics tool.

Metrics 77

Metrics Social Media Media Social 77

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media.

Social Media 205

Social Media Conservancy Interview Media 205

Allegiance Group

OCTOBER 3, 2022

Donor retention measures how many donors continue to give to your organization. How is retention measured? 100 = 41% We know donors are so much more than their giving, but it’s essential to measure how well your cultivation & stewardship activities are reducing donor attrition. What is donor retention?

Retention 52

Retention Donor Rate Mail 52

Forum One

JUNE 10, 2021

It might sound like a lot of work, but small steps could make a big difference in turning website visits into donor conversions, and mission-driven organizations have a lot to gain by spending time on personalizing their fundraising appeals. Measure each cohort’s giving behavior. Step 5: Implement changes and measure results.

Personal 49

Personal Online Giving Oregon 49

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Measure, Test, Refine. Engagement'

Social Media 101

Social Media Headline Media Social 101

Amy Sample Ward

JUNE 15, 2012

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. The Analytics Challenge is a ½ day event at X Change conference on September 13th.

Hunger 120

Hunger Web America Case Study 120

Qgiv

OCTOBER 21, 2021

Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes.

Data 69

Data Metrics Nonprofit Analysis 69

Bloomerang

DECEMBER 19, 2023

Top feature: Donorbox’s UltraSwift Checkout feature allows donors to quickly complete payments in just a few clicks, promoting higher conversion rates. Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics.

Software 87

Software Free Tools Adobe 87