Association Analytics

JUNE 21, 2023

With a modern ecosystem, your association can start by separating out analytical data from transactional data. This blog post provides additional recommendations for creating key metrics that align with your strategic objectives. Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling.

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Associations Challenge Data Taxonomy 319

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter.

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Linkedin Practice Social Media Sponsor 363

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. With ChatGPT entering the scene, we’re presented with an innovative way to enhance these dimensions. Include Audience Types, Constraints, and Requirements.

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Digital Strategy Guide Create 299

TechImpact

MARCH 3, 2014

The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. It all comes down to what content you make public, and what your goals are. 92% of nonprofits use content marketing. 25% of nonprofit professionals have a documented content strategy.

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Stats Content Marketing Nonprofit 128

Qgiv

SEPTEMBER 14, 2023

Not sure what to write for your nonprofit blog? Continue reading to learn how to determine what type of posts you should write, how long your post should be, how to edit your own work, strategies for getting past the dreaded writer’s block when writing your blog, and more. Find topics for your blog Make your blog work for you.

Practice 52

Practice Tips Storytelling Nonprofit 52

The MatrixFiles

DECEMBER 15, 2022

This could be a template for your: newsletter, PowerPoint presentations, meeting pages, PDFs, press releases, or social media posts. What other content can we feature that is connected to the popularity of this page? Take a look at your analytics. Speaking of Analytics…. Why is this page so popular? For so many reasons.

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PDF Analytics Search Template 130

Whole Whale

FEBRUARY 9, 2024

Research What People Are Looking For (not just what you have) When we start creating our websites, we think about the content that we already have. Below you can see how this shows up in our annual traffic in Google Analytics: 3. Build Evergreen Resources Find useful content that your audience may use as an ongoing reference.

Strategy 98

Strategy Tips Google Search 98

Candid

JANUARY 24, 2024

As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. The top-level analytics The first thing I do is look at the big picture. We get it, who doesn’t love data presented in a nice visual format?

Social Media 52

Social Media Data Strategy Media 52

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. Do your research Now we need to figure out what content works for your audience. This includes what themes to hit and what type of content you’ll share. This is your road map.

Social Media 98

Social Media Data Strategy Media 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. 2 – Make Your Website Shine. 3 – Monitor Social Conversations.

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Analytics Tools Social New York City 106

AccelEvents

SEPTEMBER 1, 2021

Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content. Identify how useful your event technology will be and where it can save you money ( i.e., ticketing , integrated fundraising, sponsorship ideas, digitization for trade shows, analytics).

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Marketing Virtual Sponsor Social Media 105

.orgSource

DECEMBER 26, 2022

From “How to Become the Most Interesting Person in the Room” to “Connecting Membership Dollars to Outcomes,” an afternoon of 12 additional flash presentations left us with a goodie bag brimming with ideas to apply to our work. You need to constantly update your personal GPS to the current coordinates.”. Watching, Listening, Learning.

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Culture Technology Community Associations 221

Media Cause

OCTOBER 11, 2023

However, if you struggle to engage with a younger audience, TikTok presents a new and exciting way to showcase your cause to this next generation of donors. It has three main components: account management, advanced analytics, and promoted hashtags (more on these capabilities later). What Is TikTok for Good?

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Marketing Fundraising Social Media Video 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 10, 2011

Content curation: Best practices. View more presentations from Trafalgar Communications. Dilbert characters are talking about content curation. Scoop.It one of the premiere content creation tools is now out beta. In my own curation of content , I’m discovering many more content curators out there.

Content 96

Content Analytics Instruction Instructional 96

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Nonprofits + Internet = People Inspiring People by Ted Hart , ACFRE and Host of The Nonprofit Coach on Blog Talk Radio. Improving Direct Marketing Response with Online Advertising by Richard Becker, President of Target Analytics. E-Book #2: Feeding the Content Beast. Want to Raise Money Online? Happy Friday!

Content 120

Content Marketing Free Fundraising 120

Amy Sample Ward

MAY 4, 2011

It was nearly their last class of the term, and we had some great conversations about process and implementation of content planning and community engagement. Presentation. View more presentations from Amy Sample Ward. Community & Content. Content Mapping template! Analytics and Metrics.

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Lecture Storytelling Data Strategy 137

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

View more presentations from Beth Kanter. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

Social Media 96

Social Media Measure Analytics Learning 96

Volunteer Hub

FEBRUARY 17, 2023

Start by Creating Compelling Content Content that is compelling to you, may not be compelling to your volunteers. Your nonprofit has a unique opportunity to create inspiring and meaningful content on social media that resonates with your volunteers and volunteer prospects. Here are some tips for creating engaging content.

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Social Media Volunteer Media Social 91

Amy Sample Ward

JULY 29, 2011

I recently had the opportunity to present a webinar for the National Center for Media Engagement , focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference , talking about building a social media strategy. Defining Community. The questions he raised include: ??

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Social Media Public Media Community 178

AccelEvents

AUGUST 15, 2021

For the most part, the content is either the same in both formats or very similar. Hybrid events typically have presenters. These individuals can submit a request to present at a session or be asked by the organizing team to present as a general presenter or keynote speaker. Find a venue and vendors.

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Stream Hosting Virtual Registration 98

NetWits

SEPTEMBER 28, 2012

Ladies and gentlemen, without further ado, I am pleased to present to you npENGAGE. First, npENGAGE is home to nine blogs. As a reader, you’ll have the flexibility to consume information across the whole spectrum or to just subscribe to the individual blog that speaks to your needs and interests. Event Fundraising. Fundraising.

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Feeds Interaction RSS Blogger 130

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? Did they watch a video, or read a blog post?

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FAQ Organization Analytics Google 58

Candid

JANUARY 30, 2023

We’ll go over important factors to consider when you rebrand your nonprofit throughout this blog. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Library of existing content.

Nonprofit 119

Nonprofit Audience Library Research 119

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 83

Fundraising America United States Track 83

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. It has no understanding of the content; only what word is most likely to come next. We’ve seen this a ton in the Analytics space (major giving predictions, for example).

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Model Italy Test Generation 70

Get Fully Funded

MARCH 8, 2023

You should also look at content like past newsletters, social media and blog posts, and your website to see what types of images your organization typically uses. As you increase your organization’s presence across various platforms, you should present your brand as a unified front to build credibility and nurture donor relationships.

Mail 75

Mail Integration Digital Strategy 75

Nonprofits Source

JULY 6, 2023

Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts. Content Creation Assistance Recently, strides have been made in AI’s ability to help create written content. However, nonprofits should avoid using AI alone to generate their content.

Technology 52

Technology Marketing Change Nonprofit 52

3rd Sector Labs

JUNE 17, 2014

Caity and Gary Carr , co-founder of Third Sector Labs, co-presented. You may also download a copy of the presentation. How are committed, casual and episodic donors (reference terms in your presentation) defined? What you saw in this presentation, we calculate lifetime value based on the gross, not the net.

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Retention Donor Data Advice 148

Kindful

MAY 12, 2021

When the world presented a challenge, nonprofit professionals turned to Google for solutions. In this blog post, we’ll show you how to use search engines to grow your reach online with a practice called search engine optimization (SEO). Create a content plan with your keywords. Content ideas. Your nonprofit and SEO.

Online 73

Online Fundraising Adopt Search 73

NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. I've been to a few presentations that referenced doing this, and seen it mentioned on a blog here and there, but haven't come across much concrete information on how actually to implement it. Find the Data in Google Analytics .

Track 68

Track Analytics Google Campaign 68

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Presentation. View more presentations from Amy Sample Ward. Content Mapping. >>

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Metrics Community Map Template 219

Allegiance Group

APRIL 15, 2024

You’ll want to be present and meet potential donors where they are in their journey. Direct prospective donors to your donation page by adding inline donation forms or lightboxes to your top-performing content. Audit your content to evaluate how well your website meets user search intent. the timing of their donation)?

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Fund Donor Strategy Search 52

Tech Soup

NOVEMBER 9, 2012

Just like many of the nonprofits and other loyal readers of Beth’s Blog , we at Social Media for Nonprofits are excited about the recent release of Beth Kanter’s new book, Measuring the Networked Nonprofit: Using Data for Social Change. 2 — Make Your Website Shine. 3 — Monitor Social Conversations.

Analytics 58

Analytics Tools Social North America 58

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own. tags: blogging nptech ).   So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.  tags: microblog analytics ).

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Digg ROI Twitter Slides 88

Byte Technology

FEBRUARY 28, 2017

After all, running a site—a successful site—takes a lot of time: there’s a constant need to make updates, post new content, respond to user comments and more, and our present go-go climate doesn’t allow for as much static and dedicated “office” time as it did in the past.

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WordPress Site Mobile Tools 100

Bloomerang

JULY 26, 2021

Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising.

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Strategy Online Fundraising Plugin 142

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing. Essential companion reads for this article are our Beginner’s Guide to Analytics and our Guide to Custom Analytics Dashboards for Nonprofits. 11 Important Digital Marketing KPIs. Total online donation amount.

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Track Digital Marketing Analytics 52