M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 18

Benchmark Studies Analysis Metrics 18

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Communicating need is paramount to responsive generosity, with the most efficient channels being the news and press. Tracking new giving trends.

Strategy 52

Strategy Marketing Giving Ukraine 52

NTEN

SEPTEMBER 9, 2010

The Index looks at trends on a rolling three-month basis to smooth out seasonal or episodic spikes in the data and is the largest and most timely study being done in the industry. . The Index shows that online giving remained positive during most of 2009 and the trends for 2010 have been very encouraging. Size Matters in Online Giving.

Trend 86

Trend Online Fundraising Offline 86

TechImpact

MAY 12, 2014

ExactTarget – “The 2012 channel preference survey” (2012). Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). Equinux (June 2013).

Statistics 168

Statistics Mobile Marketing India 168

Connection Cafe

FEBRUARY 5, 2018

We have incredible technology at our fingertips, yet it’s hard to find time to master the latest trends. The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. in this milieu. Key takeaways.

Time 33

Time Fundraising Benchmark Trend 33

M+R

FEBRUARY 4, 2021

This follows the broader trend we see in the e-commerce world: you might also remember that promos started so early that Black Friday seemed more like Black Friday Month. . SMS was 2020’s hottest not-so-new channel. EOY was up, up, up! . One of the universal—and heartwarming—truths is that people will help each other in times of need.

Fundraising 98

Fundraising Gift Rate email 98

Connection Cafe

MAY 13, 2019

To do that, let’s examine some key findings from the most recent Alumni Annual Giving report, a comprehensive analysis produced each year by Blackbaud Target Analytics. The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. .

Report 21

Report Strategy Giving Analysis 21

Bloomerang

DECEMBER 19, 2023

Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics. Top Free Fundraising Software Solutions Fundraising software solutions are tools nonprofits can use to accept online donations and report on giving trends.

Software 84

Software Free Tools Adobe 84

Amy Sample Ward

JUNE 6, 2012

Channels covered included online, direct mail, telemarketing and canvassing." Yesterday in Washington, DC, Target's senior fundraising analyst Paige Grainger gave a terrific "state of the nonprofit industry" talk, which summarized key findings from Target's latest, 2011 Index.

Web 117

Web San Francisco Bookmarking Search 117

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You will see common trends that you can address.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You will see common trends that you can address.

email 70

email Advocacy Social Network Social Media 70

NTEN

SEPTEMBER 24, 2009

The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. The steady increase in online fundraising continues despite challenging economic conditions and declines in other channels. Research by Target Analytics looked into donors and the channel flipping that they do.

Online 90

Online Fundraising Offline Blackbaud 90

Forum One

JANUARY 19, 2023

From improvements in user experience, to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. There are many things that we need to account for when planning a redesign.

Websites 61

Websites Change Management Digital Government 61

Forum One

SEPTEMBER 7, 2021

From improvements in user experience to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. There are many things to consider when planning a website redesign. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. This is great news for nonprofits, especially since monthly giving attributed for an extraordinary 32% growth in revenue, according to this year’s Benchmarks report from M+R.

Guide 108

Guide Fundraising Nonprofit Template 108

Connection Cafe

OCTOBER 10, 2019

According to the 2018 Blackbaud Luminate Online Benchmark Report , sustainer revenue made up just 4.49% of total online revenue in hospitals and hospital foundations, compared with 10.87% of all included organizations. Fundraising emails, online donation forms, and other digital channels are essential to a successful sustainer giving program.

Giving 28

Giving Time Organization Blackbaud 28

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. As a benchmark, we’ve developed content strategies for nonprofits ranging in cost from $2500 to $25,000.

Content 37

Content Communication Marketing Strategy 37

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. As a benchmark, we’ve developed content strategies for nonprofits ranging in cost from $2500 to $25,000.

Content 30

Content Communication Marketing Strategy 30

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. This can occur through various channels such as social media, word of mouth, or advertising. It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. First, it's possible that online retention rates may increase over time as nonprofits become more savvy about the channel and the population moves more communication and interaction online in general.

Attention 36

Attention Metrics Online Fundraising 36

Bloomerang

JULY 19, 2021

I was recently asked what I saw as a change or trend on the fundraising horizon. Mastering an analytic approach to strategy and planning. Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.” This year, in particular, this is an important question. . Of course not!

Digital 95

Digital Marketing Fundraising Strategy 95

Connection Cafe

JULY 27, 2015

You’ll walk away with a gallery of nonprofit pop-ups and a list of free and paid tools you can use on your website, plus how to use analytics to measure your (awesome) results. Evil Pop-Ups for the Greater Good : Get ready to turn into a pop-up believer and see your email list grow! Don’t Panic!

Registration 20

Registration Proposal Social Media Conference 20

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. Jeremiah Owyang (@jowyang) March 7, 2014. The room was packed.

Social Media 122

Social Media Analytics Data Media 122

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Nonprofit Tech for Good

DECEMBER 3, 2020

In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. There’s a steep learning curve to Facebook Ads and to improve you’ll need to experiment and track your results in Google Analytics.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

sgEngage

MAY 17, 2021

How might those current trends shape the future of higher education and advancement? We are working closely with our members to ensure they have the right data and tools to engage in benchmarking and analytics so they can engage in continuous improvement in advancement. compared to the previous year.

Education 55

Education Conversation Giving University 55

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

Connection Cafe

APRIL 19, 2019

We recently held the fifth annual Blackbaud Target Analytics donorCentrics Sustainer Summit, hosted by WGBH in Boston on March 23 and 24, 2019, the question on everyone’s mind was simple: following significant gains in donors in FY2017, were we able to retain these surge donors in FY2018? The answer, in short, was yes. billion in FY2018.

Trend 30

Trend Giving Retention Rate 30

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. These organizations participate in a donorCentrics Internet Benchmarking Group. These organizations participate in a donorCentrics Internet Benchmarking Group. It’s a trend that often has more questions than answers.

Offline 35

Offline Donor Online Retention 35

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Start by looking at your website usage analytics (more info on this below).

Communication 93

Communication Effective Impact Benchmark 93

Forum One

DECEMBER 13, 2023

We also created highlights pages of infographics, visualizations, and data stories to summarize key takeaways, trends, and insights into the state of K-12 education, including those for the Mathematics , Reading , and Science reports. Congratulations to our clients and team members for this great work, which won three awards this year!

Celebrate 68

Celebrate Award Colorado Museum 68

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data. Shows content popularity.

Websites 59

Websites Guide Impact Metrics 59

Forum One

DECEMBER 13, 2023

We also created highlights pages of infographics, visualizations, and data stories to summarize key takeaways, trends, and insights into the state of K-12 education, including those for the Mathematics , Reading , and Science reports. Congratulations to our clients and team members for this great work, which won three awards this year!

Celebrate 46

Celebrate Award Colorado Museum 46

Care2

OCTOBER 22, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 38

Analytics Google Track Social Media 38