The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. In this guide, you’ll find everything you need to know about the Google Ad Grant Program, including eligibility requirements, the application process, and benefits. If you aren’t already a Google Ads expert, we’ve got your back.

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DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

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Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

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Candid

APRIL 13, 2021

Google has emerged as one of the most influential and powerful organizations of our time. Starting out as one of many search engines, Google has since branched out into software, mobile devices, and other technology ventures. . Eligible charitable organizations apply to Google to receive $10,000 a month to use on Google Ads.

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DNL OmniMedia

NOVEMBER 22, 2022

Nonprofits who have a Google Ad Grants account or a paid Google Ad account often appreciate the web traffic they receive from their Google Ads. ” What Determines the Performance of Your Google Ads Results? ” What Determines the Performance of Your Google Ads Results?

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EveryAction

JANUARY 25, 2023

In this article, we’ve rounded up some ways to make the most out of your organization’s resources with these no-cost opportunities. Google Ad Grants free advertising for nonprofits We can’t shout out Google Ad Grants enough. Track your nonprofit marketing efforts using complimentary analytics. Here’s how to do it: 1.

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Association Analytics

FEBRUARY 20, 2024

Association Analytics also hosts a webinar series, Navigating the Member Journey Using Data, to helpassociations better understand how their data can help transform their association. Some common methods to engage and nurture potential members include articles, testimonials, email and newsletters.

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Zen and the Art of Nonprofit Technology

APRIL 11, 2011

This blog is the one of my many personal sites that I pay the most attention to SEO (although I think that will change soon,) I tend to focus a lot on Google, since according to my analytics (and yes, they are Google analytics. In the last month, 3,743 visits came from Google, and 43 came from Bing.

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Whole Whale

FEBRUARY 9, 2024

After all, how many people click on a link on the 4th page of a Google search (less than 1% FYI!)? A great tool for this is the Google Keyword Planner – part of the AdWords toolset. Study Seasonal Trends Another fantastic tool is Google Trends. Instead, we should focus more on what people need and are searching for.

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NetWits

FEBRUARY 16, 2011

The day or week after a website launch, someone will inevitably notice that they can’t find the site on Google, Yahoo, or Bing. You know your website was indexed by the search engines, but it is listed on page 10 in Google – and no one will ever see it! I recommend Google Analytics as it’s free and quite comprehensive.

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Zen and the Art of Nonprofit Technology

SEPTEMBER 18, 2006

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Google Analytics vs Site Meter September 18, 2006 Yes, I promise, the post on tagging and folksonomies is coming. vs Web 2.0 – I wanted to talk about Google Analytics. 3 Dru 08.05.09

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Twenti - Digital Marketing For Nonprofits

MAY 13, 2020

Google One Today and How it Improves Nonprofit Outreach. Find out how the Google One Today app will increase your outreach and excite your supporters. What is Google One Today? Google One Today is a new donation app released by Google. by Olivia Warnes. Why you’ll love it. Social donating increases outreach.

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Twenti - Digital Marketing For Nonprofits

MAY 20, 2020

5 Tips to Increase Donations with the Google Ad Grant. Getting the Google Ad Grant is step one, now you need to make sure your using it wisely to increase your donations. The Google Ad Grants provide up to $10,000 worth of Google search advertising every month to nonprofits across the world! by Olivia Warnes.

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Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

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Tech Soup

OCTOBER 22, 2013

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

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Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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Whole Whale

JUNE 21, 2023

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. Connects the data in Google Analytics network reports with third-party databases of company information.

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Connection Cafe

OCTOBER 24, 2011

This post is the sixth in an ongoing series about Google. If you’re not yet familiar with Google Analytics, it’s a free tool from. Google that you can add to your site to give you information about how. Google that you can add to your site to give you information about how. Author: Alissa Ruehl.

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Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. Are you an SME or start-up business looking to find out more about Google My Business? Google My Business: A Great Opportunity for Your Small Business or Startup. You pull out your phone and type it into Google Maps. What is Google My Business (GMB)?

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Google Business Guide Map 52

NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. Yeah, those people annoy me, too. Let's dive in. Happy filtering!

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NonProfit Hub

SEPTEMBER 16, 2014

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC departments, Andrew is a GAIQ certified analytics junkie with a special interest in nonprofit marketing.

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Byte Technology

JULY 11, 2017

For those who have always been curious about Google Analytics but thought the process of getting it installed on their site was too daunting, think again. So if you’re a blogger who posts particularly long articles consider splitting them up into multiple pages to make the navigation process much easier.

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Connection Cafe

JUNE 21, 2011

This post is the third in an ongoing series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there.

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Tech Soup

FEBRUARY 11, 2016

Last spring, Google made our entire search histories available for download and viewing. If you're a regular Google search user, there is an incredibly detailed daily diary of your life and interests just waiting for you to look at it. " Steps to View Your Google Search History. What were you doing at 1:35 p.m.

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Bloomerang

FEBRUARY 1, 2023

Google Analytics — Top Fundraising App for Nonprofit Websites Where’s the first place your supporters go to learn more about your organization, its mission, and your upcoming opportunities for involvement? Google Analytics provides valuable insight into your website and its successes. Set this up on your computer.

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NTEN

SEPTEMBER 7, 2010

Based on the response to a couple of how-to articles about Google Analytics I've posted to the NTEN blog recently , we know there's a hunger for more information about how to understand what's going on with your organization's web site. . Web Analytics 101: The Basics (September 9th). But I'm getting ahead of myself. .

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Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

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Allegiance Group

MAY 18, 2023

Tracking data on unique visitors, pageviews, backlinks, and more from Google Analytics is essential to creating compelling online content. Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact.

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Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

How do you know your nonprofit’s Google ads are paying off? Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing. Essential companion reads for this article are our Beginner’s Guide to Analytics and our Guide to Custom Analytics Dashboards for Nonprofits.

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Whole Whale

JANUARY 27, 2022

First, shameless plug for Whole Whale tools that will help a team working to increase a social presence: Linkedin tips article Whole Whale’s Social Media Course NonprofitNewsFeed.com is a weekly nonprofit news feed that can give your team ideas for content for a CEO to react to. LinkedIn Analytics with Shield AI tool for a personal profile.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics.

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Bloomerang

DECEMBER 8, 2021

If you can, use Google Analytics to assess the times that your donors tend to give online and reach out to them at that time. A recent article in Stanford Social Innovation Review highlights an Online Fundraising Quick Wins Study with three specific nudges you can add to your website to boost your chances for success. .

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Twenti - Digital Marketing For Nonprofits

MAY 28, 2020

We’ve discussed that a Google for Nonprofits account has a whole host of benefits and one of those is access to the Youtube Nonprofit Program. In this article, we’ll give you a rundown of what features the program has to offer (or will be available soon) and how you can gain access to these tools. These include.

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Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies. A Real-Life Example.

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Nonprofits Source

JUNE 22, 2017

Here’s how I did it: First, I began by publishing a blog post with a content offer that was relevant to the article. Not only does it condense the article into a 2-minute read, but this checklist doubles the value by offering 7 bonus strategies not found in the post. The best way to measure that growth is with Google Analytics.

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Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Some businesses may only want a website and our reliable hosting, others might want content creation, social media setups, and detailed analytics. This where our analytics tools come in; you might feel like you are getting plenty of leads from your website, but are these converting into customers? Related Articles. Why Twenti?

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Twenti - Digital Marketing For Nonprofits

MAY 26, 2020

Check out our other blog articles on what makes a good nonprofit website and on what makes an effective donation page. A good mission statement goes a long way, check out this article for some great examples of effective mission statements. Related Articles. Keep in mind that this is part of a bigger process. Get In Touch.

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