Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. That’s great! But, where do you begin?

eLearning 69

eLearning Consultant Guide Associations 69

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

The question now is, short of paying for promoted posts, what can nonprofits do to adjust to these changes and make sure their content earns the sort of reach and virality needed to engage new volunteers, donors and advocates? Here are a few tips to keep in mind to help your content remain top-of-stream. Tactic 1: Audit your content.

Facebook 131

Facebook Measure Change Images 131

Care2

APRIL 18, 2011

For $9 a month, PostRank will measure how engaging your blog or web content is. Do your website visitors find your content compelling enough to comment on and share on social networks? Or is your content a total snore and leaves people feeling un-inspired? Allows you to see engagement trends over time. Great question.

Social Media 65

Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Measuring Networked Nonprofits: Using Data for Social Change is the topic of the book I’m co-authoring with KD Paine. Does a lot of &# drive by&# analysis, but no monthly review of trends. Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. Does not know where to start. Often overwhelmed.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Reader Growth : This is content consumption. Feedburner doesn't provide those.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.    Here's what she shared: Basically we track all these different ways people respond to and share content (like blog posts). Reader Sharing (bookmarked items).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Tech Soup

APRIL 4, 2017

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. This year's Nonprofit Technology Conference (NTC) in Washington, DC, had a lot to offer for the nonprofits in attendance, and TechSoup was no exception. Champions at All Levels.

Learning 36

Learning NTC Analytics Channel 36

Tech Soup

SEPTEMBER 1, 2017

Ottawa, Ontario: Review Progress on Data Analysis Projects. Decatur, Illinois: Storytelling, Planning, and Scheduling Content for Your Nonprofit #Storymakers2017. If you don't have a local group (I can help fix that problem! ), there are also free online guides and a global Twitter chat October 5 using the hashtag #storymakers2017.

United Kingdom 59

United Kingdom Tanzania Benin San Francisco 59

Connection Cafe

JANUARY 18, 2011

Author: Lacey Kruger. Conduct a competitive analysis of some of your favorite sites. Evaluate traffic to your website from mobile devices and start thinking about if and when you should plan to develop mobile-friendly content. Here are some ideas for resolutions for your online marketing strategy this year.

Offline 24

Offline Test Analysis Review 24

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. Let’s dive right in! Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go. Individual tasks.

Org 80

Org Raise Tools Help 80

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. Return on Investment. What are the results?

ROI 50

ROI Social Media Slides NTEN 50

Classy

JULY 13, 2021

Technology and digital trends move quickly, but there are a few fundamentals that every nonprofit needs to know. At Classy, one of our core values is to always be learning. Even seasoned fundraisers and nonprofit professionals need to learn new skills and hear new perspectives, and that’s where our reading list comes in. Dive in today. .

Industry 139

Industry Nonprofit Teach Charity 139

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Scope: This screencast will demystify web analytics and use Author and Analytics Evangelist Avinash Kaushik's mantra of simplicity to illustrate some of the useful features and reports in Google Analytics , a free but powerful web analytics software tool. The other two included my tagging and widgets screencasts). Analytics This!

Screencast 50

Screencast Analytics Measure Web 50

Nonprofits Source

JULY 27, 2017

In chapter 2, we’re going to break down the process and show you step-by-step how to: Build topic authority and trust for search engine rankings. Map content to keywords for big SEO wins. Map content to keywords for big SEO wins. SEO is constantly evolving, which makes it tough to keep up with the latest marketing trends.

Marketing 88

Marketing Strategy Online Chapter 88

Nonprofits Source

JULY 27, 2017

In chapter 2, we’re going to break down a content marketing strategy that will: Build topic authority and trust for search engine rankings. Map content to keywords for big SEO wins. Chapter 2: Content Marketing Strategy. Creating A Content Marketing Strategy. Research existing keyword opportunities.

Content 45

Content Examples Marketing Strategy 45

Nonprofits Source

AUGUST 26, 2017

Let me ask you a question: Is there anything more frustrating than publishing content online that nobody can find? Earn a 94 domain authority backlink ( here’s why it matters ). Promotion strategies take a multi-channeled approach to distributing content, news, and offers. And Earned A 94 Domain Authority Backlink).

Results 82

Results Digital Strategy Chapter 82

Bloomerang

JULY 19, 2021

I was recently asked what I saw as a change or trend on the fundraising horizon. We cross a “divide… ACTION POINT: Next time you hear colleagues pounding the table for something that is clearly yesterday’s news, find a way to tell them they need to wake up and smell the coffee.”. – Peter Drucker. No doubt these strategies work for you.

Digital 95

Digital Marketing Fundraising Strategy 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Analyzing your blog content First, you need to set overall goals for your blog and understand your audience. Analyzing your blog content First, you need to set overall goals for your blog and understand your audience. Readership growth This means content consumption. Remember, it isn’t about the numbers alone. If not, why?

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 9, 2015

The book discusses how management traditional approaches need to change due to three trends that are coming together in a perfect storm. The trends are analyzed from a historical perspective, backed by research, and illustrated with lots of anecdotes and stories in the book.

Review 50

Review Chapter Leadership Analysis 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. I do that with a grain of salt. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

The Modern Nonprofit

FEBRUARY 20, 2024

Unlike paid traffic from ads, organic traffic comes from people organically discovering your content while searching for information online. Higher volumes of organic traffic signify your website’s visibility and authority around relevant topics and keywords. It builds credibility and trust. It supports your mission.

Websites 59

Websites Guide Impact Metrics 59

Care2

NOVEMBER 15, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) But was there ever any gold?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) But was there ever any gold?

Social Media 28

Social Media Place Myspace Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Our mantra has been (and will continue to be) that each page of content. We also keep hammering that content needs to be content -. not solely navigation -- just related links that are directly related to the content. We also keep hammering that content needs to be content -. Thanks for the transparency).

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ??? Authority??? Raw Author Contribution (posts & words in post). Measuring the success of social media efforts can't be done with a single metric. Technorati ???Authority???

Reflection 50

Reflection Measure Technorati Metrics 50

Amy Sample Ward

FEBRUARY 24, 2011

Yesterday, I had the huge honor and pleasure to present the keynote at the Minnesota Council of Nonprofits ‘ NPTech Conference, eStrategy in an iWorld. It was a terrific conference, with people from all areas of the state and all areas of the sector. If you have other questions, or other ideas, please share them! So let’s dive in!

Slides 213

Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here. I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Neon CRM

JULY 14, 2023

By using thought leadership and social media content you can build your nonprofit public relations strategy on pillars of trust and credibility. By using thought leadership and social media content you can build your nonprofit public relations strategy on pillars of trust and credibility.

Public 52

Public Build Strategy Press 52

Bloomerang

MAY 7, 2021

Join fundraising master trainer, Chad Barger, CFRE, for a workshop focused on finding potential supporters for your nonprofit organization. Chad will review the best practices in fundraising prospect identification and provide practical tips for how small nonprofits can maximize their network. Full Transcript: Steven: All right. Steven: All right.

Causes 115

Causes Chad Support Donor 115

Have Fun - Do Good

OCTOBER 16, 2009

In the edited transcript of my September 1st interview with co-author Lisa Witter for the Big Vision Podcast , she discusses how nonprofits can use four principles from the book, Care, Connect, Control, and Cultivate to get the word out about their cause. And we've done that through working with a lot of "women's issues" clients.

Authoring 46

Authoring Marketing Change Interview 46

Achieve

MARCH 17, 2023

Once you’ve identified the channels that may appeal to your supporters or a specific segment of your donors, it’s important that you tailor your content to each specific platform. Your nonprofit needs a reliable way to reach donors, especially when fundraising deadlines are tight and you need support fast.

Channel 52

Channel Donor Demographics Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 29, 2010

And we’ll continue this trend for social networking, social action, and commerce. And we’ll continue this trend for social networking, social action, and commerce. Note from Beth: It’s vacation week for me, not publishing much this week or next accept for guest posts and a few book reviews or if I find inspiration.

Change 108

Change Disaster Green Los Angeles 108