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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. This is something you wouldn’t have paid much attention to without an analysis shining a light on it. Those written goals will serve as an overview map for you and your leadership team. Need help with that?

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New and Improved Data Visualization Tool: Maps for Media Funding

Beth's Blog: How Nonprofits Can Use Social Media

Nonprofit data nerds will love this new resource from Media Impact Funders and Foundation Center called “ Foundation Maps for Media Funding ,” a free, interactive mapping and research tool that shows the full scope of philanthropically funded media projects worldwide since 2009. Click to See Visualization.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. You can, however, engage in some poor man’s demographic and psychographic research.

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We’re 39 percent similar; how can we be exponentially better?

Candid

In this blog post, we'll review the research results, discuss implications, and identify the soul-searching needed to move forward in new alignment with our values. Davis Parchment, and data scientist Kwame Porter Robinson about the research results, implications, and advice for next steps. Want to see more? How to get started now.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns. However, this would be like starting a road trip without a map. Take the time to research your audience before launching your campaigns.

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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

Experiment with Journey Mapping A colorful visualization of the constituent experience, journey mapping is a model that helps you track how and when you engage with supporters and when and why they make the giving choices they do. They turned to donor journey mapping. It’s a common practice for commercial enterprises.

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Research Friday: ASU is an Important Central Hub for Nonprofit Organizations

ASU Lodestar Center

Welcome to Research Friday ! This week we welcome Mary McGillicuddy, one of the researchers who worked with the ASU College of Public Programs on a project that analyzed and mapped the social network of downtown Phoenix nonprofit organizations. In the field of social network analysis, these are called "structural holes."