Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Survey Your Tribe. Note: This is an excerpt from our free e-book, The Noble Arsonist.

Analysis 105

Analysis Audience Test China 105

Association Analytics

JANUARY 8, 2024

Observe to learn members’ preferences and interest You likely have data on the purchases your members are making, the events they’re registering for and the content they’re downloading. You’re probably already asking for this data on your application forms, in surveys and during event registration.

Impact 169

Impact Strategy Associations Data 169

Candid

MAY 1, 2024

In addition, our user experience team conducts extensive research—surveys, interviews, usability tests, and data analysis on specific areas where we know there is a need. For example, in designing a content-heavy page, we used an interactive element to hide or show some content until the user needed it, so as not to overwhelm them.

Build 64

Build Tools Problem Test 64

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. Obtrusive and Unobtrusive Analysis. Instead, we learned how to better control for the effect in our analysis.

Content 41

Content Social Media Analysis Issue 41

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. Sharon notes that 50-year longitudinal studies from Gallop Poll, NORC’s General Social Survey, Harris Poll, and Edelman Barometer, find that trust in public institutions and their leaders has declined steadily. Stay tuned for Sharon’s analysis of the dialogue.

Associations 221

Associations Leadership Question Wisconsin 221

.orgSource

AUGUST 21, 2023

Our research included interviewing thought leaders, organizing think tanks, and surveying professionals. Predictive Analytics : Evaluate historical data to build stronger future strategies, construct SWOT analysis, engage in scenario planning , and develop objective rationales for future initiatives. Association 4.0

Leadership 170

Leadership Associations Skills Digital 170

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.”

Content 101

Content Measure Organization Strategy 101

Association Analytics

JUNE 21, 2023

If you’re asking members to fill out a survey, provide an incentive for them. You might use inconsistent content or course tagging, or team members might use a variety of names for one type of offering. Be consistent in how often you collect and update the data , whether that’s monthly, quarterly, annually, etc.

Associations 319

Associations Challenge Data Taxonomy 319

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Tipping points can include: Acquisition – when people move from interacting with your content to actually joining your association.

Aggregator 169

Aggregator Associations Activities Active 169

Volunteer Hub

FEBRUARY 17, 2023

Start by Creating Compelling Content Content that is compelling to you, may not be compelling to your volunteers. Your nonprofit has a unique opportunity to create inspiring and meaningful content on social media that resonates with your volunteers and volunteer prospects. Here are some tips for creating engaging content.

Social Media 91

Social Media Volunteer Media Social 91

The Modern Nonprofit

JANUARY 2, 2024

Consider using surveys, direct interviews, or informal conversations to initiate this process. This practice demonstrates your organization’s evolving impact and keeps your content fresh and engaging. Initiate Contact for Feedback Proactively reach out to those who have interacted with your organization.

Story 104

Story Guide Support Analysis 104

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

Donor 85

Donor Social Media Websites Content 85

Tech Soup

FEBRUARY 25, 2013

advertising, surveys, reporting, and business analysis. One of the most exciting projects I’ve been involved with is GrantStation’s State of Grantseeking Survey. Here’s how: Recency: We survey grantseekers, grant writers, and those involved in the grantseeking universe twice a year (spring and fall).

Survey 56

Survey Grant Comparison Analysis 56

Saleforce Nonprofit

JULY 22, 2021

How rigorous or complex should the analysis of impact data be? This framing captured the impact not only of the technology tools of their partners, required by certain funders, but also of the access to information for migrants, which would be measurable on an ongoing basis through surveys. How closely should they track those changes?

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2014

It is tempting to think of this step as only doing a survey to answer the questions, “Did the workshop accomplish its objectives? If you think of your training as making a soup, your participant survey is like the food critic’s review of the soup. Too often, our participant surveys only focus on the first level.

Evaluation 128

Evaluation Training Train Tips 128

NetWits

SEPTEMBER 5, 2012

Audience Analysis. They give you a way to prioritize content based on what resonates with your audience so that you can keep focus and REDUCE THE NOISE. By going through card sorting activities with your audience groups, you will be sure to create an intuitive navigation and content flow that makes sense to your users.

Design 247

Design Web Guide Slides 247

Whole Whale

MARCH 30, 2023

Channels for engagement : Knowing which channels your donors use to engage with your non-profit, such as attending events, volunteering, or sharing content on social media, can help you develop engagement strategies that resonate with them. Creating donor personas is a process that involves research, data analysis, and collaboration.

Donor 52

Donor Build Demographics New York City 52

3rd Sector Labs

JUNE 17, 2014

Gary talked about a survey of fundraising advice, commenting that a high percentage of advice focuses on content and messaging, at the expense of data and infrastructure. Can you share that survey? Here’s a link to a post about the survey. QUESTION: Last question.

Retention 148

Retention Donor Data Advice 148

DNL OmniMedia

MAY 25, 2022

What is a market analysis for nonprofit organizations? Market analysis, also known as market research, is the process of collecting, analyzing, and interpreting information about target markets and customers. The more your audience enjoys your content, the more time and energy they’ll give to your organization.

Research 52

Research Marketing Survey Nonprofit 52

sgEngage

MAY 31, 2023

Sprucing up the landing page : Because overloading the audience is an invitation to click away, they made the site less complicated, more attractive, and easier to navigate with only enough content to keep up interest in the registration process. Identify preference for action: Create surveys; analyze behavioral data points; develop personas.

Donor 75

Donor Registration Map United Kingdom 75

Association Analytics

JANUARY 30, 2023

This analysis reveals an insight you can now act on to improve the member experience – consider reaching out to manager-level members to find out why they’re not renewing, or perhaps develop content specifically around their pain points and target them with personalized messaging during renewal period.

Experiment 321

Experiment Create Retention Aggregator 321

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2014

Instructional design is more than just delivering the content, so this post shares some of the thinking that went into designing a learning experience where people will apply what they learned. The content focused on telling a couple of ”campfire” stories with insights about best practices.

Activities 105

Activities Active Activism Integration 105

Nimble AMS

NOVEMBER 12, 2019

One section of the study pulls together multiple data points for a gap analysis around member benefits. The analysis shows organizations are doing well in several areas that are important to members. Send them a survey at least once each year to ask them about their experience. Ask what benefits are most important to them.

Life 60

Life Retention Studies Benefit 60

Whole Whale

SEPTEMBER 8, 2023

Survey existing donors on what compelled them to support you before. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Remember your goal is persuading consumers.

Lesson 59

Lesson Fundraising Digital Test 59

Forum One

NOVEMBER 3, 2021

Goal setting matters a lot here; for any piece of content we produced or action we took, we should know if they were trying to drive engagement or conversions. It’s also important to contextualize the data from your platforms with qualitative data, A/B testing results, survey results, and audience interviews.

Report 70

Report Data Metrics Analysis 70

Forum One

MAY 18, 2021

Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. To learn more about your audiences here are some useful tools and strategies you can use: User surveys Social listening Interviews.

Marketing 47

Marketing Impact Create Tips 47

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants.

Benchmark 96

Benchmark Social Media Measure Results 96

Qgiv

JULY 27, 2021

Do a survey, do a poll, do a Facebook Live, call people on the phone, do a focus group. The second big piece is content creation. And the fourth task is measurement and analysis so you can constantly go back and see if the activities you’re focused on are helping move the needle toward your goals. That’s the first area.

Social Media 138

Social Media Media Tips Social 138

NTEN

MAY 1, 2014

We''ve heard in NTC evaluations and in our annual Community Survey that there was a need for a chance to come together, offline, for a conference that focused on high level strategies and included content for those who''ve tried some of the standard practices already and want to be inspired for new changes.

San Francisco 94

San Francisco NTEN Change NTC 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

” ADDIE is an instructional design method that stands for Analysis, Design, Development, Implementation, and Evaluation. It takes several iterations of your survey to develop one that works, but you really gain a good understanding of the level of your audience. Your design is not just about content.

Instructional Design 111

Instructional Design Instruction Instructional Training 111

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. There’s a gold mine of intelligence presented in their 8-10 insightful, colorful analysis tools. 2 – Make Your Website Shine.

Analytics 106

Analytics Tools Social New York City 106

Global Giving

APRIL 4, 2019

All this information can be collected through donor surveys, sent after an event or after a newsletter subscription, for example. Results from donor surveys or feedback forms. Another danger can be to store your data in different places, which complicates analysis. How can you adapt to them? Want more tips like this?

Conversation 52

Conversation Data Fundraising Hints 52

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93

M+R

FEBRUARY 5, 2021

We’ve found that highly tailored content targeted at your most valuable donors can have a big impact. Finding your audience part 1: file analysis. The chart below is an excerpt of an analysis that we conducted for one M+R client, looking at a range of digital platforms, and the “match rate” of our donors to those platforms.

America 105

America Digital Audience Channel 105

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

That’s why I have developed the “Crawl, Walk, Run, Fly” maturity of practice framework into a benchmarking tool – so it can quantify the level of maturity of one 13 different practices in the areas of: culture, capacity, measurement, monitoring, engagement, content, and network building.

Benchmark 103

Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2013

That sounds like the title of a report that NTEN might produce that surveys the technology landscape and nonprofit usage and provides an overview of what technologies nonprofits should be looking at in the next 1-5 years. The report methodology models the open content technology identified in the report.

Analytics 97

Analytics Teach Training Train 97