Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. This makes measuring less overwhelming and analysis much more realistic. Have your own pearls of wisdom for social media ROI measurement?

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ROI Social Media Measure Metrics 51

Connection Cafe

OCTOBER 4, 2018

To better understand the shortcomings of for-profit metrics as a true measure of nonprofit success , let’s take a look at how return on investment (ROI) is calculated. How is ROI calculated? ROI is a cost/benefit analysis methodology that measures how much money is made or saved for a given investment and is calculated as.

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Measure ROI Organization Ratio 31

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

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Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

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ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

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Metrics Bookmarking Analysis Feeds 71

Connection Cafe

MARCH 16, 2021

A meticulous analysis of your website visitors shows you the complete picture of your marketing efforts. Website visitor analysis also helps you to watch your target audience from a different angle. Join groups that your leads follow, share their content, leave comments, start discussions. Create account-orientated content.

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Marketing Statistics Analysis Case Study 26

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Social Media ROI: Compare With Paper.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

And, as always, if you have a favorite social media presentation to recommend to other nonprofits, please tell us about it in the comments. Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com, ROI of Listening: America Red Cross Case Study (Beth Kanter).

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Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

Dell measures ROI based on the number of useable ideas generated.   ROI    what's the ROI podcasting that cost $500 and sold more product that a $40,000 campaign.     Someone in the audience asked if there was a tool to automate the gathering and analysis of this data. 

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Social Media Relationship Media Georgia 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. Questions that encourage people to share resources: “ What are the Best Social Media ROI Posts? The data you gather should help you learn. New Fans (Likes). Page Views.

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Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. But, here are a few comments: Kudos to you for setting clear goals and starting off with measurement from the beginning. You talk about aggregating content, but what about comments/conversation on the blog? | View | Upload your own.

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Guinea Measure Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

Today I got a comment on an older post, my interview with Carie Lewis about using social networking sites for campaigns. Well, maybe Harje is not a new reader, but he is a new commenter. Beth's comment: Have you done this analysis on other tactics, I'm thinking Internet advertising for one.

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Albania ROI Social Network Remix 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Chris's key point is: A few good metrics in the context of social media goals and strategy are valuable to determine the ROI and continuous improvement of your social media plan. ROI and Continuous Improvement both Lead To Actions. The ROI on the other hand is about revenue - did your effort yield results? measures of success???

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Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Please leave a comment if you're one of the bloggers I should be reading and pointing to) . Workshop Keynote for Legal Services Corporation (1/28) ROI and Technology.

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Goal ROI Wiki Metrics 50

Robert Weiner

APRIL 28, 2009

Don’t be afraid to ask for what you’re worth, and decide by market analysis. Value-based pricing - what is the project worth, including me, the client, and the market (book: Million Dollar Consulting) — you get pragmatic — what is the ROI, what are the metrics and quantification of success?

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Consultant Structure NTEN Skills 100

The Modern Nonprofit

JANUARY 16, 2024

The list is far from exhaustive – please comment to add your own! They’re a social impact digital agency that leverages data and tech with a human approach, whether that’s data analysis, digital strategy, web development, or training.

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Platform Social Media NPO Grant 105

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2008

I am just back from Legal Services Corporation and a keynote on ROI and Nonprofits. Read the comments, they all gave to the Sharing Foundation because they trusted Jen and because Jen trusted me. Maybe the Case Foundation will evaluate this project and provide some methods for doing this type of analysis.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. Some analysis questions: What points were the participants in the room tweeting?

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Reflection People Network Colorado 103

Connection Cafe

JULY 23, 2013

Set the expectation with stakeholders that undocumented requirements won’t be considered to facilitate a thorough analysis of the actual business process and outcomes to be supported. If nothing else, confirm the core aspects of the customization will be thoroughly documented or commented in the code itself. Think Green.

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Build API Evaluation Exercise 32

See3

DECEMBER 12, 2007

.&# Barracuda said it based its findings on analysis of more than a billion e-mail messages received daily by its approximately 50,000 customers worldwide. Share and Enjoy: 4 Comments comment Social Networking News for Myspace / Facebook / Etc. Link to the original story. Case Soup: Nonprofit Video Secrets Revealed!

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Social Media Somalia Myspace Marketing 40

Care2

MAY 9, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

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Advocacy Social Media Online email 28

Care2

MAY 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Advocacy 28

Advocacy Social Media email Online 28

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2008

The resulting curriculum which will live on this wiki and will also cover important organizational adoption issues, strategy, ROI analysis, as well as the tools. The inspiration for the process is what Michele Martin has done with her 30 days to better commenting challenges.

Social Media 56

Social Media NTEN Project Module 56

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How many comments do nonprofits have? The average was 797 comments, while the median was 74.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How many comments do nonprofits have? The average was 797 comments, while the median was 74.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And if you have a case study, or some interesting results or insights, post em here in the comments.

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Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And if you have a case study, or some interesting results or insights, post em here in the comments.

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Causes Facebook Social Media Advocacy 48

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Care2

MAY 31, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What is the answer? Unfortunately, we don’t yet know with 100% certainty.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What is the answer? Unfortunately, we don’t yet know with 100% certainty.

Social Media 28

Social Media Advocacy Activities Active 28

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

As FrogLoop blog concludes in its recent analysis of MySpace, "Social networking sites are essentially a microcosm of the internet, and hosting a profile on either is akin to managing a website. Drop a comment or link back and I'll round it up for next week's summary. What do you think?

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Social Network Nptech Tag Network 50

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied. Here are a few examples.

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Social Media ROI Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

Earlier this week, I asked folks to have fun with Social Media ROI Mad Libs. EVALUATES community opinions/interest by how often certain posts are read or commented on. ROI should collect measures related to efficiency which are tangible benefits, but also effectiveness which end up being intangible benefits. Photo by Oolong.

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ROI Module Social Media Resource 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. UPDATE: The presentation slides and wikispace is here.

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Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. Conversation habits in the comments in the blogs - it's what makes them a social media.

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Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 11, 2009

Here is an excerpt of what I commented on his post: Social networking is not “a business model.” In my comment to Mark Pemberton, I continued: Although nonprofits need to make money to operate, they are not here for profits. The speakers kept talking about the “new business model.” But Facebook and Twitter have no business model!

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