Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Reader Sharing (bookmarked items).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Photo by Dwinton.

Metrics 81

Metrics Social Media Strategy RSS 81

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

If you know of campaigns and lessons learned that haven't been included, please leave a comment: August 2007 I launched a campaign to raise money and get t-shirts donated for the Cambodian Bloggers Summit. In the analysis, one thing I learned was the importance of instant thank yous - not only via Twitter, but other way channels.

Analysis 87

Analysis Twitter Giving Lesson 87

Bloomerang

MARCH 4, 2024

Modern CRM reporting is crucial for several reasons, namely because the right reports will help you: Evaluate performance: Get a bird’s-eye view of your organization’s fundraising efficacy by analyzing key metrics like donation amounts, donor engagement, and campaign success. Let us know in the comments below.

Report 64

Report Effective Fundraising Template 64

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Each panelist will provide in-depth analysis of a notable social media screw-up they’ve been involved in, isolate key failure factors, analyze the broader lessons, and talk about how these specific organizations improved on their mistakes. If your panel isn’t on the list, add a link and title in the comments.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking, whether an informal or extensive research study, can be an incredibly valuable exercise because the numerical analysis can help you craft realistic measurable objectives.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. It's called double-loop learning. Why was it a success?

Analysis 50

Analysis Reflection Experiment Time 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. The nonprofit doesn't have to do all the heavy lifting.

Washington 85

Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2011

For giggles, I posted after business hours and noticed an uptick in comments. In the comments, Debra Askanase pointed to her post that detailed the study’s findings in the research study. So, I not only got more comments, but they added a lot of value. Always Be Commenting. Click for Larger Image.

Research 128

Research Facebook Test Studies 128

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making. I think if I were to sum up social media metrics for nonprofits, I would say that best examples of social media practice and measurement are when social media is used for engagement with a purpose.

Measure 103

Measure Learning Metrics Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

The comments in the thread were terrific and generated a blog post: [link]. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. ” What are the metrics for measuring your content?

Content 101

Content Measure Organization Strategy 101

3rd Sector Labs

JUNE 17, 2014

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. Gary talked about a survey of fundraising advice, commenting that a high percentage of advice focuses on content and messaging, at the expense of data and infrastructure. QUESTION: Last question.

Retention 148

Retention Donor Data Advice 148

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2013

There is also an opportunity to weave in analysis of your data from surveys and incorporate storytelling with your data. How do you go beyond just doing a survey or collecting metrics? Share your examples in the comments below. This can avoid repeating mistakes of the past.

Reflection 119

Reflection Practice Results Storytelling 119

Care2

SEPTEMBER 6, 2011

And now a n ew study by Applum, the developer behind Page tool EdgeRank Checker says that using 3 rd party apps like Hootsuite to post Facebook updates decreases comments and Likes by 70%. Applum ran their analysis on 1,000,000+ Updates on 50,000+ Pages that influence over 1,000,000,000+ Fans.

Studies 78

Studies Facebook API Benchmark 78

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Does a lot of &# drive by&# analysis, but no monthly review of trends. Data is focused on the metrics that are specific to social media channel and uses it to improve for content, messaging, and engagement on specific channels. Works with measurement consultants or specialists to improve skills and capacity. Often overwhelmed.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

In the comments on my post, &# Likes on Facebook Are Not A Victory: Results Are ,&# Carie Lewis shared her killer deck on PREZI offers some advice for engaging your network after they click the “like&# button. Let me know in the comments. Why I Don’t “Like&# You on Prezi. It was too good not to share.

Measure 100

Measure Social Media Survey Relationship 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

A key finding: Nearly 60 percent of respondents listed “ measurement, analysis, and learning &# as their top information technology bottleneck. How many take the time on the front-end to set up a simple system to collect the essential metrics to figure out what is working or what isn’t? Or to document results?

Social Media 102

Social Media Results Data Learning 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. This is where I’ve gleaned most of my insights – a combination of quantitative metrics culled from Insights and what people are saying on the page. Unsubscribes.

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Let’s say you want to improve engagement with stakeholders and your KPI is an increase in the number of comments on your social platforms. How do you pick that number? However many had struggles with data included reliability of social media metric tools, not knowing the right metrics to track or tracking too many data points.

Benchmark 103

Benchmark Social Media Global Project 103

Connection Cafe

AUGUST 28, 2018

I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years. Once you have relevant measures of past performance, build your goals for the current and subsequent years based on the historical analysis.

Giving 21

Giving Analysis Gift Analytics 21

Connection Cafe

JUNE 5, 2017

That is why social media content analysis is important to any campaign. Obtrusive and Unobtrusive Analysis. Instead, we learned how to better control for the effect in our analysis. Consider a campaign that uses the engagement metrics on its Facebook posts to assess what voters think about an issue. Why does this matter?

Content 41

Content Social Media Analysis Issue 41

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

We came up with the term “Ambient” data to describe unstructured data out that is generated through social media channels – tweets, status updates, comments, etc. A community foundation that was doing a landscape analysis of issues in its community to guide funding strategy development. Do you need sentiment analysis?

Social Media 100

Social Media Channel Data Media 100

Care2

APRIL 18, 2011

That said - they are still useful as part of your metrics and tracking. Do your website visitors find your content compelling enough to comment on and share on social networks? Analysis of each individual post while giving it an engagement number based on social shares and page views. Postrank Analytics. AddThis or ShareThis.

Social Media 65

Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

The steps include reading, commenting, and sharing stories of personal behavior change. For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” Source: grist.

Measure 97

Measure Policy Social Media Green 97

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

The tool is quite fascinating because it combines a light weight social network analysis (see this page. He left a comment pointing to an excellent post called " Twitter Long Tail - Broadcastization & Pre-Twitter Reputation." to learn more about the methodology) of your twitter friends with search. jasonfalls. silkcharm.

Twitter 91

Twitter Network Tools Map 91

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Cambodia Metrics 50

Connection Cafe

OCTOBER 4, 2018

To better understand the shortcomings of for-profit metrics as a true measure of nonprofit success , let’s take a look at how return on investment (ROI) is calculated. ROI is a cost/benefit analysis methodology that measures how much money is made or saved for a given investment and is calculated as. How is ROI calculated?

Measure 31

Measure ROI Organization Ratio 31

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

What I learned is that “drive by&# analysis of metrics is really a waste of time. Holly Ross simply ignores it and track the number of comments and likes on individual posts. That particular wall post had 31 comments and 15 likes, way higher than other types of posts. Rinse and repeat.&#.

Social Media 104

Social Media Fun Experiment Media 104

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. A key takeaway for me was a content or pattern analysis of what consumers were saying about Georgia Tech on Facebook - it was an analysis of over 4,500 mentions.   KD Paine's presentation rocked! 

Social Media 50

Social Media Relationship Media Management 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

Administrative Dashboard: Facebook has given us a nice administrative dashboard that let’s us see our metrics and fan activity in an easy to glance screen. Share in the comments below. Also keep in mind that there are some rules around the cover image about what information you can or can’t include.

Change 117

Change Tips Help Facebook 117

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. But, here are a few comments: Kudos to you for setting clear goals and starting off with measurement from the beginning. I'd like to see how you are going to specifically look at success/change and metrics for your blog.

Guinea 50

Guinea Measure Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

And, as always, if you have a favorite social media presentation to recommend to other nonprofits, please tell us about it in the comments. Use metrics to discover what works and what doesn’t. Please tell us about it and leave a link in the comments. Use the Rule of Thirds (1/3 web presence, 1/3 one-way, 1/3 social).

Slideshare 56

Slideshare Social Media Profit Case Study 56