Forum One

AUGUST 3, 2022

Without robust data and analytics, any organization’s strategy is just a series of guesses. Knowing what not to measure can be as important as measuring at all. That’s where our Data and Analytics Team comes in. What the data and analytics team does. In the early stages, we investigate meaningful measurement.

Analytics 66

Analytics Team Data Skills 66

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106

Analytics Google Digital Free 106

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. Analytics tools like the ones described below are good for measuring actions and engagement. Then check out Simply Measured. Want to know what makes your online audience tick?

Analytics 106

Analytics Tools Social New York City 106

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Google’s Data Studio, a more advanced tool, was also used by many of our clients looking to set up more sophisticated analysis. What to do now.

Time 72

Time Metrics Analytics Adopt 72

Media Cause

MARCH 29, 2023

It is the first step to creating an implementation plan that will have measurable results for months and years to come. SEO Audit Tools If you want to perform an SEO analysis of your website on your own, you can invest in a few tools to do so. What is an SEO Audit, and Why Is It Important for Nonprofits?

Analysis 52

Analysis Nonprofit Google Search 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. We started off with an affinity clustering of the strengths, challenges, and opportunities for improving their organization’s practice of measuring impact and communicating about it.

Data 107

Data Help Measure Analysis 107

Qgiv

FEBRUARY 20, 2024

There are a couple other chatbot AI you can use, including Google Gemini (formerly Google Bard) and Jasper AI , which can provide responses to prompts, as well as advanced analytics and insights for strategic decision making. Data analysis AI is a great tool for enhancing your data analysis across your organization.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? Why is Google making this change?

FAQ 58

FAQ Organization Analytics Google 58

Connection Cafe

OCTOBER 30, 2017

Making data-driven decisions can be defined as measuring anything and everything that can be quantified and only making decisions that have strong evidence to back them up. 33% of marketers said that having the right tools in place for data collection and analysis is the most useful component of understanding customers ( source ).

Analytics 39

Analytics Volunteer Donor Google 39

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.”

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Alex Abelin: Google + for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Should your nonprofit do more than simply set up a presence on Google + and not invest any more time? Become Familiar with the Google + Landscape.

Google 98

Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” ” I often hear nonprofits say, “We don’t have those skills within our organization so we don’t do measurement.”

Data 109

Data Help Measure Analysis 109

Tech Soup

NOVEMBER 9, 2012

Just like many of the nonprofits and other loyal readers of Beth’s Blog , we at Social Media for Nonprofits are excited about the recent release of Beth Kanter’s new book, Measuring the Networked Nonprofit: Using Data for Social Change. Then check out Simply Measured. Want to know what makes your online audience tick?

Analytics 58

Analytics Tools Social North America 58

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2011

If we (NPOs) are investing in social media, then we should be measuring it to make sure it drives action – this presentation shows a way for just looking at Twitter using Google Analytics. o Google Analytics is free, as are many other basic analysis tools. Siloed tech/data. Understanding the data.

Data 95

Data Measure Analytics NPO 95

Bloomerang

FEBRUARY 1, 2023

Google Analytics — Top Fundraising App for Nonprofit Websites Where’s the first place your supporters go to learn more about your organization, its mission, and your upcoming opportunities for involvement? Google Analytics provides valuable insight into your website and its successes. Set this up on your computer.

Org 81

Org Raise Tools Help 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2011

It will search hashtags or keywords and dump the data in a google spreadsheet. It makes really easy to do a quick content analysis, figure out what content resonated, and build community. It makes really easy to do a quick content analysis, figure out what content resonated, and build community. It is a Twitter analytics tool.

Twitter 110

Twitter Tools Learning Measure 110

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions. And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize.

Causes 52

Causes Data Profit Demographics 52

NetWits

SEPTEMBER 5, 2012

Audience Analysis. Use qualitative measures (surveys, interviews and onsite usability testing) to understand how the new website resonates with key audience groups. Then, you can use Google Analytics to start understanding trends – how long are users spending on your website? Now it’s time to see how well you did!

Design 247

Design Web Guide Slides 247

Tech Soup

NOVEMBER 18, 2014

Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. Unfortunately, according to a new study by the Nonprofit Times and data analytics firm, Cardinal Path , nonprofits may not be making the most of the data our websites have for us.

Websites 61

Websites Analytics Google Social Media 61

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Possible Working Titles: 1.

Screencast 50

Screencast Analytics Measure Web 50

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Google Analytics – [link]. Tip: You can also get Google Analytics for your Facebook Page!

Tools 162

Tools Tech Map RSS 162

Whole Whale

DECEMBER 22, 2022

PollEverywhere and Typeform ) to measure consumers’ opinions, usually through one question. Additionally, polling is a quick way for the team to assess the results, vs using a survey, where the data takes a lot more analysis. Top Ways to Use Polls + Surveys. Let’s start with polling, which involves using a polling instrument (e.g.

Poll 59

Poll Survey Org email 59

Forum One

APRIL 8, 2021

Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. Align what you’re tracking with what you’re trying to achieve and measure updates with Google Tag Manager by capturing new metadata, events, and actions.

Impact 77

Impact Channel Audience Content 77

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Growing your community of supporters is the only measure that matters. Those insights should drive messaging and campaigns.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site.

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

a good question about the tools for measuring social networks. But then what does that do to web analytics? t just about measuring numbers. Certainly, we aren't going to measure success by the number of friends we have? What are measuring? Marnie Webb asks. How do you map these social networks? This isn???t

ROI 50

ROI Analytics Google Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Works with measurement consultants or specialists to improve skills and capacity. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Amy Sample Ward

JANUARY 20, 2011

Well, from the planning and analysis side, that is. So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it.

Metrics 219

Metrics Community Map Template 219

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Qgiv

JANUARY 12, 2022

Once the hallmark of marketing professionals and financial analysts, data analysis has now infiltrated almost all aspects of our life from fitness trackers (got to make sure you get those steps in!) Data analytics for nonprofits is just as valuable … and even more crucial. The Nonprofit Analytics Glossary.

Analytics 98

Analytics Data Metrics Rate 98

Forum One

MAY 31, 2022

Google sent a bit of a shockwave through our community this spring, announcing that after more than ten years, Universal Analytics (UA) will stop collecting new data on July 1, 2023.* Shifting to a whole new platform—and Google Analytics 4 is a whole new platform—can seem daunting. Examine your analytics.

Analytics 46

Analytics Google Organization Metrics 46

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. Are there any patterns? .

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I did a comparison of time on-site with top referrals and Twitter referrals stay longer than Google. This is, of course, a simplistic analysis of a select number of Twitter users. A side benefit is that brings people over to my blog. Is Twitter A Traffic Tool, Not.

Twitter 74

Twitter Ratio Google Artist 74

Bloomerang

AUGUST 30, 2023

The system should have anti-fraud measures in place and be PCI-compliant. In addition, your giving platform should offer multiple payment options, such as credit or debit cards, Venmo, PayPal, Apple Pay, Google Pay, and cryptocurrency. Save your most-used reports as templates to reuse in future data analysis.

Software 88

Software Guide Fundraising Platform 88