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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

All this glitter tends to temporarily blind nonprofits to the value of renewals – and the fact that there are hardly any renewals from first time online donors. The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving. The Long-Term Value of Online Donors.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. However, they also take more work to retain. Donor Movement Across Channels.

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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

In fact, online donors are worth a lot more than offline donors. Typically they’re first-time donors who shell out nearly double the amount that offline first-time donors do - to the tune of $62 versus $32 on average, according to our 2011 Multichannel Fundraising Report. 4) Track Time and Ask on Cue.

Technique 201
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Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement

Nonprofit Tech for Good

If every needed volunteer contributed just one hour each week, that time could be valued at about $16 billion annually ! Process Volunteers: Now that you have individuals or groups interested in volunteering with your organization, it’s time to get to know them. Let’s do the math and make a conservative estimate.

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5 New Google Analytics Statistics For Nonprofits

TechImpact

How about how much time was spent on a specific page. Applying a customer audience segment to your overall traffic, or to specific webpages grants even more donor insight than you’d get when looking at total aggregated results. Implement offline conversion tracking. Want to know how many people landed on your website this month?

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5 Myths That Are Sabotaging Your Major Gift Strategy

Saleforce Nonprofit

Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. The last few years forced us to spend more time shopping on Amazon and other online marketplaces. You just have to look.

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5 Myths That Are Sabotaging Your Major Gift Strategy

Saleforce Nonprofit

Myth 1: Getting to know prospects is manual work Tools like iWave streamline our prospect research by automatically aggregating and analyzing publicly available data to create rich (pun intended) donor profiles for our major gift officers. Retailers know all the ways you engage with them online and offline. You just have to look.

Gift 52