The Surprising Truth About Online Donors and Offline Fundraising
NetWits
AUGUST 8, 2012
All this glitter tends to temporarily blind nonprofits to the value of renewals – and the fact that there are hardly any renewals from first time online donors. The Importance of Moving Donors Offline. However, this only holds true when the online donor has been converted to offline giving. The Long-Term Value of Online Donors.
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