Nonprofit Tech for Good
SEPTEMBER 17, 2023
After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). According to Wordstream , in 2023, the average Google Ads CTR for the advocacy industry is 4.41%. Below Keywords, click “Search terms.”
Top Nonprofits
APRIL 20, 2022
If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. That’s why planning is the most important stage in your advocacy campaign. Throughout the planning and action stages of your advocacy campaign, you’ll collect a ton of data. Set clear campaign goals and identify a timeline.
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Nonprofits Source
JANUARY 23, 2023
Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. As digital marketing experts ourselves, we’ve seen the potential search engine marketing holds.
M+R
APRIL 24, 2024
This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. Sign up now!
Pamela Grow
FEBRUARY 27, 2024
Search Ads Search ads are a highly effective way to reach new and existing audience members who are likely to be interested in your cause. Plus, by applying for the Google Ad Grant program , you can gain access to a $10,000 stipend to spend on Google Ads every month. Create a Google for Nonprofits account.
Nonprofit Tech for Good
AUGUST 24, 2020
Brands that blog report 97% more links to their website and 434% more indexed pages in search engines. Second, search engines are consistently searching the web to index fresh content. Nonprofits that regularly post new content with keywords in the title are much more likely to get noticed by search engines, especially Google.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 26, 2011
They are integrating social media tactics to their online advocacy tool box with this Twitter tool. The columns represent a simplified marketing funnel – how people make “purchase” decisions or in this case advocacy “action” decisions. Your organization’s “funnel” for advocacy may look different, it may have more stages.
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