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Pairing Advocacy and Fundraising: The Peas and Carrots of Digital Engagement

Media Cause

501c3’s can’t do advocacy, it’s not allowed. ” In other words, not all advocacy is lobbying — and not all lobbying is prohibited. In fact, depending on a 501c3’s annual expenses, a nonprofit could spend 5% – 20% of it’s annual resources on direct advocacy or lobbying. Advocates aren’t donors. Donors aren’t advocates.

Advocacy 101
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Why Nonprofits Need a Values-Based Social Media Strategy

Non Profit Quarterly

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. Using more than two hashtags is not a good growth or engagement strategy on Twitter. 3) Tweet content that inspires engagement.

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5 Strategies for Building Long-Term Donor Relationships

DNL OmniMedia

Here are five strategies to help your nonprofit increase your supporters’ value and build relationships that stand the test of time. The most straightforward method is adding personal information about a donor, such as their name and engagement history. Personalize communication. Personalization comes in several forms.

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Advocacy Campaigns: 5 Essential Tools to Support Your Cause

DipJar

Advocacy campaigns are an innovative way for nonprofits to engage their current supporters, attract new audiences, and fulfill their mission at the same time. However, before you can reap the many benefits of a successful advocacy campaign, your nonprofit will need to invest in the right advocacy software. Canvassing Software.

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Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms.

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Nonprofit Email Marketing: The Ultimate Guide for Online Engagement

DNL OmniMedia

The strategy behind your email marketing efforts should always roll-up to the overall organizational story you are trying to tell. Why are so many nonprofits utilizing email in their overall digital strategies ? It’s a method for reaching supporters across the generations and a clear conduit of online donations. Welcome Series.

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