M+R

APRIL 24, 2024

This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Sign up now! The social media landscape is changing quickly.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Pamela Grow

MARCH 10, 2021

It keeps supporters and prospective supporters regularly updated and contributes to maintaining an active list of email addresses. and give prospective subscribers a compelling reason to opt into your email list. Once someone has signed up to receive emails from your organization, they need to know what’s going to happen next.

Newsletter 88

Newsletter email Nonprofit Headline 88

Connection Cafe

FEBRUARY 8, 2018

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. I wrote the book because it seemed like something was missing from the conversation about digital advocacy and activism. Most of the research on digital advocacy is focused on the new types of speech we now see online.

Analytics 31

Analytics Advocacy Chapter Environment 31

Nonprofit Tech for Good

SEPTEMBER 11, 2023

It seems cold, analytical, and impenetrable, the opposite of how you operate. To do that, you need names and email addresses, at the bare minimum. You can then develop ambassador programs or advocacy campaigns targeting these individuals. How do you do more and grow your nonprofit without a fleet of minions? Don’t run away!

Chapter 282

Chapter Registration Data Education 282

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Email sign-ups.

Analytics 35

Analytics Google Goal Track 35

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, @nonprofitorgs/lists : Customized for small nonprofits on a limited budget, the Social Media Best Practices for Nonprofits webinar highlights current trends in using social media for fundraising, advocacy, and storytelling.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Nimble AMS

JUNE 4, 2022

If you seek members who are invested in advocacy or volunteering, ensure you have meaningful opportunities available at your association. Survey your members to understand their volunteer motivations and connect them to the best volunteer or advocacy options. . Use the results to personalize email reminders to members. .

Associations 121

Associations Goal Technology Analytics 121

Care2

FEBRUARY 20, 2024

It's a comprehensive learning experience with session content that is backed up by case studies and immediately applicable to your advocacy and fundraising programs this year. Making Sense of Google Analytics 4 Register here : [link] Use our code: Care2 for 20% off the registration fee.

Professional 41

Professional Digital Reddit Strategy 41

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 70

email Advocacy Social Network Social Media 70

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Read time: 2 minutes. That’s the destination. Sign up now !

Benchmark 98

Benchmark Data Map Help 98

M+R

NOVEMBER 29, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) And please reach out to benchmarks@mrss.com with any questions. Read time: 2 minutes.

Benchmark 88

Benchmark Analysis Aggregator Advocacy 88

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

Fundraising 84

Fundraising America United States Track 84

NTEN

MARCH 27, 2013

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! So: What’s going on with nonprofit email, fundraising, and social media?

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

Pamela Grow

FEBRUARY 27, 2024

You might set a SMART goal like this: “Increase the number of matching gifts we receive by 15% before April of next year through informational social media posts and personalized email outreach to match-eligible donors.” Or are many of them subscribed to your email newsletter? Segment your audience. Communication preferences.

Digital 59

Digital Marketing Create Social Media 59

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Each year, EveryAction users send hundreds of millions of emails and raise hundreds of millions of dollars. #3.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%. Related Links: Google Analytics and Benchmarks: What you need to know. Read time: 2 minutes.

Benchmark 77

Benchmark Hunger Headline FAQ 77

Connection Cafe

AUGUST 2, 2016

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome. Step 2: Go to Bit.ly

Advocacy 20

Advocacy Action Rate Conversation 20

Candid

JUNE 28, 2022

Send an automated thank you email and donation confirmation to assure donors that you received their gift. Use your donor database and communication tools–like an email marketing platform, if you have one–to segment or group donors based on shared characteristics. Engage with donors after they make a gift by: . Segmenting donors.

Donor 109

Donor Retention Rate Database 109

Nimble AMS

OCTOBER 21, 2021

Business analytics/intelligence tools are an emerging area for investment. For example, your system administrators can configure and deploy integrations to your third-party service providers, such as email marketing, learning management, and advocacy systems.

Associations 125

Associations Integration Virtual System 125

DNL OmniMedia

DECEMBER 13, 2021

This includes automating communications such as email, tracking responses or lack thereof, and discovering which marketing strategies best serve your audience to optimize your efforts accordingly. Marketing tools such as dynamic email campaigns, shareable online donation forms, and direct mail campaigns. Marketing campaign management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Bloomerang

AUGUST 28, 2023

Engaging emails. Similar to direct mailings, make sure you can create and save templates for your nonprofit’s emails. Marketing software like Mailchimp to streamline your email and direct mail strategies. This CRM is accompanied by fundraising, advocacy, and marketing solutions.

Profile 95

Profile Software Nonprofit Donor 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

Charts, graphics, analytics, metrics, and data are like crack to me … A guest post by Kyle Andrei, Idealware. In February, Idealware distributed a survey (thorough an informal email outreach) to over 500 nonprofit professionals who were using Facebook at their organizations. Who’s seeing success with their Facebook page?

Facebook 123

Facebook Research Advocacy Analytics 123

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

Nonprofits Source

JULY 24, 2023

When a recurring donor who gives to a nonprofit without self-service tools wants to make a change to their donation cadence, they need to call or email a member of your team to make the change. Nonprofit CRMs have started experimenting with analytics AI tools that can provide recommendations for the best ways to engage donors.

Benefit 52

Benefit Technology Nonprofit Template 52

Get Fully Funded

JANUARY 27, 2022

If you’re prompting supporters to get involved with an advocacy campaign , you wouldn’t want to use a long-winded CTA button that says “Click Here to Advocate for Animals In Your Area Today.” Your emails offer multiple opportunities to use CTAs. In this case, you’re using the subject line to encourage recipients to open your email.

Action 64

Action Guide Language Test 64

Everyaction

OCTOBER 11, 2017

However, Analytics Dashboards on EveryAction are fully customizable. Head here for more information on EveryAction's Data Visualization functionality, or shoot us an email , we'd love to know what you think! For many organizations, that's probably all they'll ever need.

Chart 40

Chart Data Build Stats 40

Forum One

MAY 11, 2021

Marketing automation tools allow your organization to automate tasks like email marketing while providing you with a wealth of engagement data to continuously improve your outreach efforts and increase loyalty from your audiences. Brand awareness, advocacy, and social media tools. Data, business intelligence, reporting and analytics.

Tools 53

Tools Tips Integration Evaluation 53

John Kenyon

SEPTEMBER 5, 2018

Data not just on activity but also on what content is most popular across your website, emails and social media channels. I’m not talking about esoteric or hidden data in the depths of Google Analytics, I’m talking about a handful of essential foundational pieces of data. Most clicked-on links in your emails?

Data 52

Data Strategy Online Social Media 52

Greater Giving

MAY 12, 2021

Whether they choose to offer a monetary donation or contribute another way, such as volunteering, advocacy, etc., Get your best callers on the phone and your best writers to craft targeted email messages and appeals. Your messages can be subjected to lost emails, overlooked social media posts, deleted texts, or a missed phone call.

Culture 94

Culture Create Phase Fundraising 94

NTEN

APRIL 5, 2012

New this year and particularly interesting to me is what we learned from the study participants with mobile programs: roughly a third had optimized their emails for display on smart phones. the remaining third plan to optimize their emails within the coming year. Sounds like we need to be optimizing our emails for mobile devices!

Benchmark 64

Benchmark NTC Studies NTEN 64

DNL OmniMedia

MARCH 13, 2023

For nonprofits, this might include donor data like the email address, name, address, and giving level of a donor who just signed up to receive your newsletter. Data analytics allow your organization to track and quantify the impact it has on clients or the progress you’ve made toward your goals.

Data 52

Data Management Database Software 52

DNL OmniMedia

MAY 25, 2023

For example, you might create an email list of supporters who live in your local area and send them messages about ongoing community projects they could easily join or see the results of. In an email list for remote supporters, you would instead promote online opportunities and content. Analytics data can be especially helpful here.

Relationship 52

Relationship Build Donor Strategy 52

Forum One

MAY 18, 2021

that your email content appears correctly in Outlook on an Android, as well as Gmail on a Macbook). For this reason, we recommend basing your technology stack around your CRM and analytics tools. Data platforms include Google Analytics, Tableau, Microsoft Power BI, and Domo. Platforms include Pardot, Marketo, and HubSpot.

Marketing 47

Marketing Impact Create Tips 47

Top Nonprofits

MARCH 16, 2022

Make sure your email addresses, phone numbers, and physical addresses are all current. All advocacy campaigns, social media links, and other engagement opportunities should be relevant and available for your audience to get involved with directly on your website. Review the analytics from your nonprofit’s website. Typography.

Websites 115

Websites Nonprofit Audience Mobile 115

Media Cause

FEBRUARY 28, 2022

Email: Cons: Only lives with your existing audience (unless you purchase a list). Can include email capture to continue the conversation. . Once you’ve defined your audiences, and have identified where you can find them online, whether through organic or paid social media, your email list or paid list acquisition, etc.

Content 105

Content Test Student Audience 105

Achieve

AUGUST 12, 2021

Social integrations should include leading platforms like Facebook and Twitter as well as standard email sharing. explores in-depth what goes into a standout CTA, whether you’re sending emails, optimizing your site, creating fundraising pages, or posting on social media. . emails prompting you to donate. Salsa Labs. ,

Audience 82

Audience Tips Fundraising Social Media 82