Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2011

The changes, more than a dozen in all, were in two key areas: privacy changes to user profiles and changes to how users share content. Scoble observed this pattern and offered some advice on how to reduce the clutter. My advice has been general common sense: 1.) Don’t accept friend requests from complete strangers.

Public 128

Public Profile Advice Social Network 128

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2008

We know that professional relationships are moving from the Rolodex to the social networks. LinkedIn is designed for specifically for business professional networking, while Facebook is a bit more casual. Yet, I do professional networking on Facebook and I'm noticing a number of colleagues are too.

Social Network 63

Social Network Network Professional Fun 63

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 29, 2007

In April, I blogged about HSUS "Stop Canada's Cruel Seal Hunt" campaign over at blogher and my blog and last December on my blog as part of a roundup of articles on using social networking spaces for campaigns. We wanted something different; not just another MySpace profile. Her main focus is on ways to use web 2.0

Social Network 50

Social Network Campaign Site Myspace 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2008

I'm going to riff on Ivan's advice, " You Don't Have To Be Everywhere" (like Mastercard) After an organization has identified an audience, objective, and strategy, a question that often comes up: What social networks should we establish our presence on? How many social networks should we participate on?

Social Network 50

Social Network Network Myspace Strategy 50

Amy Sample Ward

JANUARY 22, 2009

Social Actions , the platform that makes it easy for individuals and organizations to share actions across the web, has just launched it’s Ning-powered social network: My.SocialActions. Peter Deitz, the founder of SA, has shared his 10 Ways to Make a Difference on Social Actions - a guide to using SA to make a difference.

Action 100

Action Ning Social Social Network 100

Nonprofit Tech for Good

DECEMBER 28, 2010

I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. Are you tracking Return on Investment (ROI), and how?

United States 230

United States Social Media Interview Examples 230

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 14, 2008

Blogger relations (not to be confused with blogger relationships like I'm describing above) that is blogger outreach came up as a topic in a workshop I did on social media and the arts earlier this week. Kevin Bondelli has more advice. There's lots of great advice about blogger relations and outreach.

Blogger 50

Blogger Advice Celebrate Social Media 50

The Science Behind Engaging your Supporters

OCTOBER 9, 2018

If you think that your volunteers will be more candid in person, offer to take a few of your volunteers out to coffee and ask their advice. Social media is a great tool to widen your reach. Use social networks like Facebook and Twitter to reach out to a broader base of potential volunteers. Solicit Advice.

Volunteer 102

Volunteer Program Guide Training 102

Nonprofit Tech for Good

OCTOBER 5, 2011

To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. Don’t try to be clever and put your Facebook Page or Twitter Profile. Subtlety is an art on the Social Web. Use your nonprofit’s website. Enable Promotions and Jobs.

Linkedin 194

Linkedin Group Practice Management 194

Nonprofit Tech for Good

FEBRUARY 1, 2011

From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. What social media tools are you currently utilizing? I join as many social media sites as I can and try to spend time learning each community so I can offer advice to others on how to engage with them.

Social Media 190

Social Media National Interview Examples 190

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 11, 2015

A strong core is your inner circle, a smaller but diverse group of people who give you energy. But having a core isn’t enough, with online social networks there is the power of weak ties. Think about what happens to your closet if you don’t organize it.

Professional 50

Professional Network Arts Online 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

It reminded me of the early days of Facebook when the National Wildlife Federation set up a profile for Ranger Rick, its mascot, and Facebook deleted it. What’s interesting is that many of us have five or more years experience on social networks. Advice for Creating Circles. Google Plus Tips. What a day!

Google 95

Google Skype Org Stream 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2008

LinkedIn is a professional network for business and (and nonprofit professionals.) It is often described as an online social network for job seekers. Perhaps because initially your profile was structured like an online version of your resume. Oh, did I mention that I like the way they look on my profile?

Slideshare 50

Slideshare Linkedin Application Content 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2007

A few months back, I wrote about a Facebook campaign to reinstate Ranger Rick's Facebook profile. Soon after it happened, Danielle Brigida, an internet marketing staff person for the NWF who set up the profile wrote in an article: Ranger Rick's expulsion has sparked much debate on how Facebook handles. profile has.

Facebook 70

Facebook Profile Spam Profit 70

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2007

I've been doing research for an article I'm writing for TechSoup about social networking tips, tricks, and tools -- once you've made the decision that it is right for your organization to work across multiple sites, how do you manage it efficiently and effectively? Photo by ExForDv. Most of the time, you are your best advocate.

Share 50

Share Management Tips Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2011

With a relevant offering for the influencer, they seek blog coverage or social network profile endorsements. Empowerment — The hardest of all forms of social media strategy, empowerment assumes that the organization will commit to building a far flung community.

Empowerment 99

Empowerment Chapter Measure Social Media 99

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2008

Last week for WeAreMedia project, I put a call on Twitter for case studies, best practices, and links about nonprofits using social networking sites, including Ning. Combined, these networks have almost 20,000 members, a testament to the hard work (and networking expertise) of these two network creators.

Ning 76

Ning Interview Practice Community 76

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2009

I decided interview her because her slideshow, " Tweeting 9 to 5: The Daily Routine of a Slightly Insane Social Media Marketing Manager " caught my eye. I saw so many pearls of wisdom that are definitely translatable to anyone who is doing social media, whether full-time or just a few hours week or for a nonprofit.

Social Media 51

Social Media Media Work Social 51

Eric Jacobsen Blog

APRIL 18, 2016

When you work directly with a publicity firm, you are paying for their time, expertise, advice and valuable access to media contacts and established relationships. Question: Why is so important to create the reader profile? Staying the course and how to continue working without feeling burnout.

Authoring 40

Authoring Marketing Business Online 40

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2008

But it also gave me an idea for a small group exercise or even an icebreaker where you might have people take a quiz or have the technographic profiles listed on butchblock sheets on the wall and have people stand in front of it. Or you could break into small groups based on the technographic profile. tags: nptech youth ).

Social Media 56

Social Media Intergenerational Difference Remix 56

Beth's Blog: How Nonprofits Can Use Social Media

JULY 15, 2008

Every time she brings social media or social networks in any discussion about marketing or communications, the idea gets labeled as "crack pot" idea. I've heard other colleagues comment, "Our legal department didn't know we had a MySpace profile until we could show the results."

Social Media 50

Social Media Adopt Module Media 50

Tech Soup

DECEMBER 14, 2012

Despite hotheaded claims that Facebook is blocking updates to force pages to shell out cash for promoted posts — and high-profile threats to abandon Facebook as a marketing vehicle — it's really about the user. Nonprofit marketing expert John Haydon has some great advice on how to do this without spending any extra money.

Facebook 45

Facebook Feeds Social Media News 45

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 14, 2009

Blogger relations (not to be confused with blogger's relationships like I'm describing above) that is blogger outreach came up as a topic in a workshop I did on social media and the arts last year. So, here's some advice on how to not to pitch a blogger. Kevin Bondelli has more advice. or perhaps evening reading the blog.

Blogger 95

Blogger Twitter Relationship Flickr 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2009

Iavor is responsible for the implementation of the national United Way's social presence. Iavor says, "We are working on the launch of a branded social network. I'm also maintain our social media outposts on Twitter and other social networks." My personal profile is my work identity.

Social Media 58

Social Media Strategy Network Media 58

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2008

Geoff Livingston live blogged the Network Solutions Solutions Stars Video Conference -- by a team of Internet marketing and social media rock stars.    The advice is geared for small businesses, not nonprofits, but a lot of it relevant and translatable.   The Social Opportunity.

Social Media 56

Social Media Web Marketing Media 56

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

Google and several other social networks in the alliance launched OpenSocial on Nov 1st. Google and several other social networks in the alliance launched OpenSocial on Nov 1st. Your existing applications become social. Microsoft, Yahoo, and Facebook are not part of the announcement (yet). It will run on MySpace.

Director 50

Director Open Social Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2008

I'm fascinated by social networking and am interested in finding ways for museums to appeal to all types of people. Make sure your profile reveals that you are a real person interested in museums so when you start following people a quick glance at your profile explains why you are following them. Nina Simon's Museum 2.0

Museum 50

Museum San Francisco Practice Profile 50

NTEN

OCTOBER 29, 2008

As social media grows in popularity, one fact cannot be ignored: if used well, it can generate impressive amounts of traffic and increase engagement around your cause or organization. My co-worker, Anne Keisman, recently came to me for advice on how she could get started using social media to promote web content.

Social Media 76

Social Media Generation Media Digg 76

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2007

While organizational adoption of social media tools for external communications strategies is becoming more common, not to mention lots of practical advice such as this recent white paper: The Revolution will be Socialized and the many how-to primers for nonprofits like this one. about Web 2.0

Wiki 50

Wiki Adopt Slides Charlotte 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2007

With the assistance of dedicated volunteers, Kiva also maintains a presence on different social networking sites and has recently established a presence on Second Life through the Techsoup Nonprofits Commons Project. I discovered this when I clicked on Skeeboo Tammas's profile while chatting with him in Second Life.

Second Life 50

Second Life Kiva Life Volunteer 50

NTEN

JULY 28, 2010

A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . While you're at it, sort out what percentage of your site traffic is coming from social sites in the first place. Jeff Patrick, Common Knowledge.

Social Media 67

Social Media Site Media Social 67

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2006

Much of the advice is transferable to other social networking spaces. (I Ivan wrote a more indepth piece about organization's approach and shared his thoughts on the potential for "bottom-up" organizing using social networking is available on his blog. Joshua offers four rules: 1.

Myspace 50

Myspace Teen Awareness Interview 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2007

is a component of a new advertising service that Facebook is offering to encourage brands (or nonprofit organizations, personalities (like Ranger Rick) or causes) to promote themselves through their social networks. resulting in efficient word-of-mouth in a trusted network. Facebook Pages. Fan-Sumer???

Test 50

Test Facebook Myspace Analysis 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 25, 2008

The Diabetes Hands Foundation, a non profit that operates two niche social networks for people touched by diabetes: TuDiabetes (in English, with close to 4,000 members) and EsTuDiabetes (with close to 1,000 members, which is turning it into the main community destination for Spanish-speaking diabetics).

Social Media 50

Social Media Media Social North America 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

KD Paine has some excellent advice about how to shift through some of the listening data. Finally, you'll need to start to engage with your network and have a conversation. But the best advice is start small and spider out. You can monitor social networks and YouTube for mentions of your organization and issue.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 19, 2009

(I'm not a lawyer, so this isn't legal advice and I'll leave that question to the legal department!) What might be needed is a set of social media usage guidelines. I did some additional research on Facebook to look at how different nonprofit people fill out their individual profiles.

Guidelines 95

Guidelines Camera Social Media People 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

Social media is a conversation engine. Using social media and social networks successfully requires a culture shift away from learning in private to learning public or what Nancy White has called " Over the Shoulder Learning." Jeremiah Owyang has a terrific post with some advice on how to do this.

Public 94

Public Learning Conference Social 94