Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Data Analysis. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? This conversation explored common pitfalls to analysis approaches and how to avoid them. The answer is here. Many answers here.

Summary 94

Summary Social Media Measure Media 94

NTEN

JUNE 13, 2014

Today we’re excited to share that Matt Groch , Director of Solution Delivery at Mission Measurement , will offer a keynote called Moneyball for Social Impact, Or how I learned to stop worrying and embrace the implications of a discrete closed-loop factor analysis framework for social impact. How do we measure social change?

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Measure Impact Chicago Metrics 96

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The presenters also rightly noted a need within the social sector to shift the culture of philanthropy to adjust to more fluid planning processes based on general goals but with flexibility in programming and metrics that emerge through analysis rather than being known from the start.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2013

There is also an opportunity to weave in analysis of your data from surveys and incorporate storytelling with your data. How do you go beyond just doing a survey or collecting metrics? The skill, of course, is hosting a Giving Day and we are now looking at processes, techniques, and ideas for follow up and assessment.

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Reflection Practice Results Storytelling 119

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

In the comments on my post, &# Likes on Facebook Are Not A Victory: Results Are ,&# Carie Lewis shared her killer deck on PREZI offers some advice for engaging your network after they click the “like&# button. Why I Don’t “Like&# You on Prezi. It was too good not to share. It was too good not to share.

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Measure Social Media Survey Relationship 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. In a recent interview, John Hadyon reinforced this timeless piece of Facebook engagement advice. John Haydon did this pattern analysis of different types of questions that nonprofits ask on Facebook.

Practice 107

Practice Tips Social Meme 107

Beneblog: Technology Meets Society

NOVEMBER 27, 2013

On February 1st, two people on the team spun out to become an independent nonprofit—the Human Rights Data Analysis Group —to focus on the statistical and analytical side of our human rights work. We’ll embrace failure as part of the learning process and as a metric of a true "labs" atmosphere.

India 142

India Literacy Global Accessibility 142

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

David was interested in learning more about what American nonprofits were doing with social media, he asked me for some advice. Each principle is also illustrated with some practical and tactical advice that ladders up to strategy. Example: Northern California ACLU social network analysis of their followers on Twitter.

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Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Look at your score and ask yourself the following reflection questions.

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Awareness Tips Social Media RSS 100

Connection Cafe

NOVEMBER 12, 2013

This can come from an internal database analysis, wealth screening, predictive modeling project, a peer/board review, or just plain discovery of a prospective donor from a staff or volunteer member. Identification. Pre-qualification. Cultivation.

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Proposal Module Time Metrics 32

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Using Metrics for Continuous Learning.

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ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Think about what is most effective for your organization's goals, mission, and capacity.

Social Media 98

Social Media Media Tips Social 98

BoardAssist

JANUARY 31, 2017

Thanks to Alice Antonelli, Director for Advisory Services at NFF, for her great advice! A lot of our inquiry is based more on trend analysis than ratio analysis. In any event, months of LUNA may be the metric to follow as it is the more conservative measure of the two. The first is the months of cash ratio.

Measure 40

Measure Practice Ratio Conservancy 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I've gotten a lot of great advice about how to get started and I will share it as I plan to blog what I learn about taking this blog to the next level. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. Also, I think a lot of nonprofits are in the early implementation stage and to be able to get to traditional ROI - they need experience guided by tracking insights and metrics. Numbers need context - and that context - insight - can help with improvements.

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ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

Strategy My colleague, Allison Fine, in her analysis of the study wondered why groups would choose to set up a house social network rather than use a commercial site and what are the benefits and drawbacks of doing so? If not the latter, chances are the effort won't be as successful.

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Social Network Studies Network Social 61

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. This is, of course, a simplistic analysis of a select number of Twitter users. I think some of the best advice for being effective using Twitter comes from Howard Greenstein via Chris Brogan. Twitter As A Conversation Tool.

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Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

For those who are working on social networks and looking at how to catalyze their crowds on places like Facebook or Twitter - the advice resonated. Also, the idea of faster tools like social network analysis that give us real time information and the need for someone who is embedded in the network as a real time evaluator.

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Network Authoring Social Media Ipod 95

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

If you've been thinking of launching or expanding your organization in social media, Slideshare is a good starting point for information and advice. Use metrics to discover what works and what doesn’t. Here's a hand-picked selection of presentations to get you started. Use the Rule of Thirds (1/3 web presence, 1/3 one-way, 1/3 social).

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Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2009

is an online engagement strategist for World Resources Institutes and in her spare time writes a blog about using metrics for nonprofit web advocacy. Laura Quinn is the founder of Idealware, which offers a consumer reports like analysis and comparison of nonprofit software. Laura Whitehead. Laura Lee Dooley. Michelle Murrain.

Technology 75

Technology Companies Netsquared Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

I was most interested in Part 2 (pages 17-21) because I think the advice is applicable to organizations beyond those managing head start programs. In addition to periodic check-ins, the organizational dashboard includes goal-oriented performance metrics.

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Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

What advice would you give to someone who is developing their keyword advertising campaign with Google Ad Words? The click through rate, cost per click , and conversion goal are the best metrics in google AdWords. Google adwords metrics/reports tell you about what's happening with the campaign. What are your tips and advice?

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Adwords Google Game Campaign 69

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? " I wonder what advice or what you need to communicate so you don't encounter resistance to experimentation. My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). Tags as a metric. What's the outcome? How might you measure it?

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Reflection Slides Metrics PowerPoint 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

I don’t quite understand why you won’t give the same advice to Holly. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. We here at NTEN have pretty extensive metrics that we track every week in a dashboard that most nonprofits can only dream about.

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Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

" Allan also offers an analysis of the nonprofit micro-philanthropy applications, but says it is too early to speculate where things will be in the next 21 days or next few months. Charlene Li has an analysis of the impact. But what if your organization is just getting started, what is the advice?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Forum One

MAY 31, 2023

Get free advice from nonprofit technology groups, attend virtual events, or sign up for a competitor’s email list to see what’s working and what’s not. Don’t reinvent the wheel Other organizations are facing the same challenges, and there are a lot of great technology solutions for digital engagement.

Digital 72

Digital Strategy Chapter Map 72

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Social media metrics mavens know that both qualitative and quantitative data is needed. Don’t wait to collect a year’s worth of data in a week. Finally, avoid getting into data collection and analysis ruts – and evaluate your approach. Content Analysis Tools: Radian 6 and Netvibes. One place to look).

Measure 115

Measure Social Media Tools Media 115

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2013

It is a misconception that for-profits exist to make money only. In the early days of a successful lean startup, they look like untentional nonprofit organizations because they are focusing on impact metrics: How effective are they serving their stakeholders or customers? The dollar accountability is put off until the future.

Conversation 104

Conversation Benefit Metrics Impact 104

Neon CRM

SEPTEMBER 5, 2023

Assess your needs: Conduct a thorough analysis of your current donor database’s shortcomings, challenges, and the goals you aim to achieve with the new system. Define specific metrics and outcomes you expect from the migration to guide your strategy.

Data 52

Data Donor Map Test 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

Follow his blog for expert Ning advice. One charity:water stakeholder has singlehandely raised $50,000 to celebrate his 50th birthday. It has explained social network analysis and techniques in a way that is easy to understand for those who are not experts. Metrics, Stats, Research, and Other Misc. Registration here.

Nptech 91

Nptech Social Media Ning Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation is works best. Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts. What hard data points or metrics will you use to track your objectives? Measurement.

Social Media 106

Social Media Map Strategy Media 106

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2012

The report found that nonprofits are either doing a lot with their metrics or not much at all. While many nonprofits look at metrics that would actually measure the long term outcomes of their work as the “holy grail” of data-based decision-making, it’s unclear that this level of measurement is practical or even possible for many nonprofits.

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Report Data NTEN Measure 117

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. You’ll find key metrics under the Acquisition > All Traffic > Channels menu in your GA dashboard. Offer actionable advice.

Websites 59

Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2013

For yesterday’s call, I invited Bob Filbin who is the data scientist from DoSomething.Org to share some simple recipes about how to measure conversion after reading his excellent post “ Know the Difference Between Metrics and Data ” where he discusses a DoSomething video that got 1.5 What is a conversion? Advanced Segments.

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Measure Social Media Media Social 117

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). You can do an analysis of your blog feed here.

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Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

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Measure Social Media Tools Technorati 50