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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81
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Return on Engagement for your Community

Amy Sample Ward

Day and I’ve been watching the time zones wake up in the US and start Twittering about the various service projects and community building activities everyone is participating in. Earlier today I followed a link from Twitter to an archived guest post on Pamela’s Grantwriting Blog by Aerin Guy. Then or now.

Community 179
professionals

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Twitter Chats As Pre-Survey For A Training

Beth's Blog: How Nonprofits Can Use Social Media

I do an online pre-survey if possible and browse their social media outposts, ask questions about the audience to the host, etc. But one thing I’ve always wanted to try is a Twitter Chat before the session and use it as a focus group. Some of their challenges – working with affiliates or showing ROI.

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HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. If you have a Twitter account, sign up with your Twitter username and password.

Profile 250
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ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value

Beth's Blog: How Nonprofits Can Use Social Media

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? That happens when leaders model and encourage it.

ROI 91
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Social Networking Communities Are Migrant Communities

Nonprofit Tech for Good

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. It was vibrant, active, kind and generous. I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). Social networking communities are migrant communities.

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Great reads from around the web on February 23rd

Amy Sample Ward

You can join the conversations in the comments, or click through to the original posts to find what others are saying. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). Check it out!

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