Greater Giving
MAY 25, 2022
Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.
The Storytelling Non-profit
JANUARY 24, 2022
Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Crunch the Numbers We really can’t talk about measuring ROI without talking about our numbers. This could be a quarter, month or week.
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Association Analytics
SEPTEMBER 27, 2023
Instead of just stating, “Using analytics, we can boost membership by 10%,” frame it as, “Imagine a world where 10% more people actively champion the environment, all because we understood their needs better. That’s the power of analytics.” Essentially, analytics supercharges all your existing systems.
NonProfit Hub
APRIL 17, 2024
An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.
.orgSource
APRIL 1, 2024
Feature them on social media, and in podcasts, testimonials, and blog posts. This is not a one-and-done activity. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Use that network of respect to elevate your brand. Board and committee members are obvious choices.
Nonprofit Tech for Good
APRIL 24, 2010
To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. They have heavily promoted Facebook on their websites and blogs, at events and conferences. 3) Facebook ROI is limited and often over-rated. The answers are always the same: 1) From this blog. on Facebook. Not even good.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 15, 2010
Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.
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