TechImpact

MARCH 25, 2014

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. Image courtesy of Info Trust LLC. You’re not alone.

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Stats Analytics Track Google 252

sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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email Communication Effective Fundraising 74

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

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email Rate ROI Social Media 52

sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

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email Communication Effective Fundraising 67

Nonprofit Tech for Good

MAY 13, 2022

Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Learn from it – was an email particularly effective? UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ).

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Donor Track Campaign Facebook 297

Bloomerang

MAY 19, 2021

Picking a great nonprofit email provider is a lot like buying a house, just nowhere near as expensive! Since picking a nonprofit email provider is indeed a pretty big deal in the sector, what should you look for when you’re window shopping for a great nonprofit email provider? . That fridge is your email platform.

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Nonprofit Tech for Good

JANUARY 31, 2020

1) Action Button :: actionbutton.org. Built for publishers that produce a lot of content, Action Button is a widget that features “Donate” buttons (as well as Tweet, Call, Pledge buttons) directly inside trending articles published by their partners. 2) Bots for Charity :: botsforcharity.com. 3) GiveTrack :: givetrack.org.

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Tools Online Fundraising United States 332

The Fundraising Authority

DECEMBER 11, 2020

See that big sign-up box for our newsletter on the top right corner? If not, you should get one, and offer to give your users something of value, for free, in return for giving you their e-mail addresses and permission to add them to your e-newsletter list. Ask for (Just a Little) Action. Are you sending out newsletters?

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Online Fundraising Mail Newsletter 243

Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. That means you can’t throw just anything in an email, push “send,” and expect thousands of dollars to pour in. Those can go in a newsletter.

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Results email Fundraising Story 122

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 356

Byte Technology

JANUARY 14, 2022

Once the plan was approved, the ideal next step was a Byte Action Plan , which allowed our marketing team to create the foundational online marketing elements like social accounts, Google My Business, and Bing listings. We also created the templates for email marketing newsletters and eBlast campaigns. Timing is everything!

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Marketing Broadcast Analysis Awareness 243

Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Here are four tips to help you make the most of your email campaigns and communications! It’s always a great time to think about experimenting with your emails. Then, track those different groups. Tip #1: Experiment.

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Activities Active Activism email 52

Nonprofit Tech for Good

DECEMBER 8, 2021

To purchase the recording, please email your request to Heather Mansfield. The Plain Language Action and Information Network. They focus your nonprofit on tracking and reporting impact which is essential for fundraising success. Quarterly Impact Reports enhance your website, email, and social media content strategy.

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Trend Digital Marketing Fundraising 325

Network for Good

OCTOBER 20, 2020

When you want to contact your donors, chances are, you email them. Download How to Write Amazing Fundraising Appeals That Raise More , and check out these 5 tips to ensure your email reaches (and resonates) with your donors: Tip 1: Think Before You Write. What is the purpose of the email? It’s just an email.

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email Donor Spam Rate 98

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

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Tools Fundraising Analytics Analysis 361

NetWits

NOVEMBER 29, 2010

As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals in 2011. Consider the following email pitfalls. You don’t track the results of your emails. How do you know if any of your emails are getting delivered?

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email Spam Images Audience 180

Nonprofit Tech for Good

FEBRUARY 26, 2024

Far from just an email-blasting tool, modern marketing tools handle everything from scoring leads to posting on social media to sending text messages. If you’re just looking for simple newsletter sends and database management, you might need one thing. They are certain to be compelled by your cause.

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Application Marketing Nonprofit Evaluation 273

Amy Sample Ward

MAY 17, 2011

Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. View more presentations from Amy Sample Ward.

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Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

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Newsletter email Create Template 124

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

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Practice Online Fundraising Nonprofit 339

Neon CRM

NOVEMBER 17, 2023

Before you send out invites to your next member event, try putting these tips into action: Give choices: Instead of telling members what you’re planning, ask them what they’d like to see planned. Build anticipation: Plan some email reminders leading to the event, so everyone has a chance to mark their calendars.

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Strategy Measure Social Media Metrics 98

Pamela Grow

FEBRUARY 27, 2024

Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. These allow you to determine whether the actions you’re taking are actually contributing toward the results you want to see. Or are many of them subscribed to your email newsletter? Measurable. Achievable.

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Digital Marketing Create Social Media 59

Velir

APRIL 27, 2021

You can track member engagement through conversions on your website like email newsletter sign-ups, call-to-action click-throughs, downloads, and article shares. If you’re an association marketer, member engagement is a key measure of your success.

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Test Associations Websites Newsletter 59

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. Event-Based Tracking: Where the previous version was session-based, GA4 is event-based. leads) it’s bringing in.

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Analytics Google Fundraising Track 52

Candid

DECEMBER 12, 2022

If you’re venturing into nonprofit video production for the first time, here are four expert tips for how to leverage educational videos to inspire action and create an engaging experience for viewers. Use a call-to-action. Get to know your audience. This will help viewers emotionally connect to your work.

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Video Support Tips Audio 105

Connection Cafe

APRIL 7, 2020

If you haven’t identified these website goals and tracked them in Google Analytics to determine when, where, and how often they’re occurring, you’ll never know how your website is truly performing. A Google Analytics goal is any action someone may take on your website that your organization considers a conversion (a win!).

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Analytics Google Goal Track 35

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

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email Marketing Mail Metrics 149

Neon CRM

MAY 10, 2023

DON’T Auto Opt-In Donors DO Allow the Option to Opt In One mistake we see nonprofits consistently make is opting new donors into monthly newsletters or updates. Many donors would be very interested to read a newsletter or get regular communications from your organization. You can do surveys like a newsletter: an “opt-in” option.

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Practice Data Newsletter Survey 52

Nonprofit Tech for Good

DECEMBER 6, 2019

Start with broader objectives, then narrow in on SMART (Specific, Measurable, Actionable, Realistic, Timely) goals that fall under each. Are you looking for meaningful ways to build relationships with donors and sponsors? Is fundraising your key priority? Perhaps you’re combining multiple objectives. 2) Choose the right venue and format.

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Practice Tips Fundraising Sponsor 246

Nonprofit Tech for Good

FEBRUARY 12, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). Email messaging raised 28% of all online revenue in 2017.

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email Practice Marketing Newsletter 363

Achieve

DECEMBER 8, 2022

Track engagement and follow up. You can make this request in an email, or you can highlight social media accounts in your newsletter. Make sure to mention the contest in your regular emails and newsletters so your entire mailing list will know about it. Create connections between your site and social profiles.

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Social Media Relationship Donor Media 52

Nonprofit Tech for Good

NOVEMBER 3, 2023

This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing. So if the question is not should you include personalized communications, it has to be how do you use personalization in your email marketing program to enhance your relationship with your supporters.

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Personal email Strategy Nonprofit 321

Allegiance Group

APRIL 15, 2024

Along the way, it’s key to track and analyze your campaign’s performance data. Enter your email address to receive our monthly newsletter!”). Streamline the form to ensure you are only asking relevant questions like their name, email address, payment information, and whether they’d like to make the gift a recurring one.

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Fund Donor Strategy Search 52

Bloomerang

APRIL 11, 2023

Send automatic emails or text reminders. Run volunteer hours reports for easy tracking and exports. You can easily share this link across your social media pages, website, and email newsletters to boost recruitment. Plus, their mobile app gives volunteers an easy way to keep track of their duties and schedules.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. You put up a website way back when, then started sending out an email newsletter. Add the icons to your email newsletter templates and social media links to your email signatures.

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Social Media Content email Websites 101

DNL OmniMedia

JANUARY 17, 2024

For instance, a school fundraiser might find that their email campaign brought in a record number of new attendees. Email marketing. Supplement your auction-related email blasts by featuring your upcoming event details in your newsletter. Demographics. Social media.

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Media Cause

MAY 8, 2023

Ensure You Are Tracking Relevant Data Ensuring that your paid advertising campaigns have the relevant tracking set up is imperative for success. Strong conversion and data tracking also gives you a better view under the hood. email signup, donation completion, purchase) UTM parameters in place 5.

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