Nonprofit Tech for Good

JULY 7, 2016

Not all email lists are the same. You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Promote an online contest and offer free giveaways where signing up for your e-newsletter is required to enter.

email 159

email Build Newsletter Mobile 159

Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

email 52

email Service Marketing Metrics 52

Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

email 59

email Newsletter Contact Nonprofit 59

TechImpact

NOVEMBER 19, 2013

Did you know Millennials (1980s – 2000s) prefer to receive email from nonprofits over their smartphones versus social media? According to Achieve , nonprofits are missing great opportunities to engage donors via email. Inspire action. What will make them stop to read your nonprofit email over another’s?

email 233

email Campaign Tips Hunger 233

Bloomerang

MAY 3, 2021

Secret Sauce: Easy-to-implement, practical action steps. ACTION: Get board members to review your donor list. Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). ACTION: Get board members to review your donor list. ACTION: Get more proactive around tribute giving.

Action 127

Action Donor Tips Fundraising 127

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

email 52

email Rate ROI Social Media 52

sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

email 74

email Communication Effective Fundraising 74

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. And though some reports claim that email use is dropping , others claim its use is steady and even on the rise.

Newsletter 256

Newsletter Social Media Build Media 256

sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

email 67

email Communication Effective Fundraising 67

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Offer to draft, edit, review and improve the acknowledgment emails or letters the organization sends to donors.

Fundraising 352

Fundraising Mail Law Donation 352

Nonprofit Tech for Good

OCTOBER 22, 2020

Gone are the days of list acquisitions and swapping of mailing lists. Very rarely will folks sign up for a newsletter from a newsletter sign-up form upon first glance. Common ways of doing this are through online petitions, surveys relating to your cause, product or item distribution, or a whitepaper or e-book “call to action.”

Social Media 353

Social Media Donor Media Social 353

NonProfit Hub

MARCH 12, 2019

Here’s the cold, hard truth: people won’t care about your newsletter unless you make them. Follow these suggestions to step up your newsletter marketing game. A newsletter popup is one of the first things your audience should see when visiting your website. You should also be promoting your newsletter on all possible channels.

Newsletter 67

Newsletter Digital Captivate Headline 67

NetWits

NOVEMBER 29, 2011

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Ask for interests during the email signup process.

email 230

email Raise Cancer Info 230

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to MobileCause , 90% of text messages are read within three minutes of being sent while only 24% of emails are being read at all. 9) Create a compelling, action-oriented “Thank You for Your donation” page.

Practice 363

Practice Donation Paypal Badge 363

Greater Giving

JULY 20, 2022

While 72% of nonprofits used personal phone calls, 69% said they relied on email newsletters to get the word out. Donors are inundated with email, and their social media feeds are packed. Don’t forget that snail mail still exists—and it still works. Conduct your next publicity campaign on a local radio station.

Action 52

Action Money Raise Donor 52

NetWits

NOVEMBER 29, 2010

As we move into the last month of the year, let’s take a quick look at how you can improve your email newsletters and appeals in 2011. Consider the following email pitfalls. You don’t track the results of your emails. How do you know if any of your emails are getting delivered?

email 180

email Spam Images Audience 180

Amy Sample Ward

MAY 17, 2011

Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. View more presentations from Amy Sample Ward.

email 169

email Marketing Nebraska Omaha 169

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

Newsletter 124

Newsletter email Create Template 124

Neon CRM

NOVEMBER 17, 2023

Before you send out invites to your next member event, try putting these tips into action: Give choices: Instead of telling members what you’re planning, ask them what they’d like to see planned. Build anticipation: Plan some email reminders leading to the event, so everyone has a chance to mark their calendars.

Strategy 98

Strategy Measure Social Media Metrics 98

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

email 149

email Marketing Mail Metrics 149

Nonprofit Tech for Good

MARCH 18, 2013

e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness. Online Advocacy :: Another technology that launched in the late 90′s was the ability to sign online petitions and send emails to members of Congress.

Websites 251

Websites Design History Online 251

Pamela Grow

JANUARY 11, 2024

That’s how donors like yours truly ended up receiving one email after another like this one (yes, this is an actual word-for-word email I received): We hope this message finds you well and filled with the same warmth and gratitude that we feel as we reach out to express our deepest thanks for your unwavering support of XYZ.

Trend 59

Trend Storytelling Paypal Mail 59

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

Retention 94

Retention Communication Donor Strategy 94

Bloomerang

JULY 26, 2022

He then uses that announcement to call others to action : I have an obligation to return my resources to society in ways that have the greatest impact for reducing suffering and improving lives. billion to nonprofits and social good organizations over the last few years—this is a call to action many are capable of acting on.

Grant 109

Grant Foundation Fund Ukraine 109

Allegiance Group

OCTOBER 3, 2022

When you prioritize donor retention when planning and executing your overall fundraising efforts, you gain opportunities to reactivate lapsed donors and build lasting relationships with new donors through direct mail and digital campaigns. Was it your warm and personal thank-you email? What is donor retention?

Retention 52

Retention Donor Rate Mail 52

Bloomerang

FEBRUARY 13, 2023

A lot of times these calls will result in voice-mail messages, but that’s okay because the message will still leave a strong impression. I like monthly e-newsletters that combine brief stories and compelling photos. There’s nothing like showing the mission in action. Send mission impact videos. Send handwritten notes.

Donor 102

Donor Strategy Retention Help 102

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Enter your email address to receive our monthly newsletter!”). Conversion (Bottom of Funnel): At the bottom of the funnel, users have signaled that they are ready to take a conversion action like donating.

Fund 52

Fund Donor Strategy Search 52

Candid

APRIL 6, 2023

Take it a step further by creating templates and toolkits that fundraisers can use to share information about your campaign on key channels like mailings, social media, email, SMS messaging, and more. Leveraging direct mail. An added bonus is that their network of peers might also even be inspired to get in on the action.

Campaign 98

Campaign Fundraising Mail United States 98

The Modern Nonprofit

APRIL 18, 2023

This will help you create a stronger connection with your target audience and inspire them to take action. Include clear calls-to-action (CTAs) Encourage your audience to take action by including clear and specific calls-to-action in your messaging.

Guide 52

Guide Donor Fundraising Social Media 52

Bloomerang

JULY 26, 2021

Your website serves as the central hub for your digital strategy, followed closely by the ways you drive folks to your website, including email, blog posts, newsletters, social media, text messaging, QR codes in print media, and advertising. The user experience must be compelling enough to inspire action. If so, how?

Strategy 142

Strategy Online Fundraising Plugin 142

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Personalize these email campaigns to make donors feel appreciated and connected to your cause. Tell the story of those impacted by your organization.

Marketing 52

Marketing Tips Influence Nonprofit 52

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Tom Ahern).

Mail 61

Mail Money Raise Tips 61

Qgiv

AUGUST 9, 2023

Boost program participation and engagement with the following strategies: Optimize your recurring gift calls to action (CTAs) A recurring gift or donation CTA is a button or form field that encourages donors to become recurring supporters. For example, you might send an email that says, “Welcome to Healing Hearts, Jeremiah!

Relationship 52

Relationship Donor Gift Retention 52

Neon CRM

NOVEMBER 30, 2023

Videos, interviews, client stories, audio, emails, podcasts, social media posts—there are so many types of storytelling opportunities available to nonprofits of all missions and sizes. This can make supporters believe you’re trying to influence their actions (or wallets) by breaking them down emotionally.

Storytelling 52

Storytelling Guide Nonprofit Story 52

Nonprofits Source

JUNE 29, 2023

Using web design best practices , craft a dedicated landing page that offers comprehensive event information, registration instructions, and clear call to actions (CTAs) that direct visitors to sign up. Feature your silent auction event information in your email newsletter in addition to sending out dedicated email marketing blasts.

Marketing 52

Marketing Tips Channel Audience 52

Global Giving

JANUARY 21, 2015

I was asked to sign up for the site’s mailing list. Would a pop-up on GlobalGiving help our nonprofits acquire more email newsletter subscribers? If the user chose to click “I Agree,” I offered them the opportunity to sign up for the project’s email updates and for GlobalGiving’s newsletter. I Disagree.

Experiment 52

Experiment email Test Language 52