Saleforce Nonprofit

FEBRUARY 8, 2022

If 2020 was about the initial COVID-19 shock and our emergency responses, and 2021 was about trying to understand the implications of all the unprecedented events going on and appointing new leaders to lead us out of this crisis, then 2022 will be about bold actions and investments that will result in long-term impact and success in the era ahead.

Education 98

Education Global Trend Student 98

Whole Whale

MAY 5, 2022

In an ideal world organizations would have perfect information about the way their audience would like to be messaged or not on days like Mother’s and Father’s day. Write with empathy for people in your audience that may have lost a parent. Here are some ideas on how to communicate to both audiences: Use Positive Framing.

Celebrate 105

Celebrate Childhood Cancer Audience 105

Whole Whale

MAY 2, 2024

Custom photo stock This is a fun excuse for an intern to run around the office and any physical sites to take good pictures of work in action. Or, let the intern become an expert that can offer help to members in your community fundraising network (like super customer support for your audience). Visit Campus 15.

International 98

International Program Ideas Data 98

Whole Whale

MARCH 24, 2021

Historically, you were able to measure how many last-click conversions (someone taking an action directly, or up to 28-days after clicking on your ad) and view-through conversions (someone taking an action up to 28-days within seeing an impression of your ad – even if they never click) came from your Facebook ad campaigns.

Facebook 98

Facebook Aggregator Conversation Measure 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2012

The event was designed for the Mashable audience, a younger and social media savvy group that has the hunger and capacity to consumer a lot of content as well as do good in the world. The Mashable audience truly wants to do good in the world and they were inspired to hear and see many different examples and opportunities to support.

Conversation 97

Conversation Reflection Action Impact 97

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience.

Fundraising 336

Fundraising Mail Law Donation 336

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Whether you’re posting on Facebook , Instagram, or even LinkedIn, it’s important to focus on reaching users who are most likely to take action in response to your content.

Social Media 52

Social Media Metrics North Carolina Media 52

sgEngage

OCTOBER 5, 2022

While there are dozens of sessions designed to pique anyone’s interest, we wanted to highlight some specifically intended for the higher education audience. Matthew Ewing—Vice President for Advancement at Boise State University. Ashley Smith—University of Southern California. Christine Prete—Diocese of Trenton.

Education 87

Education Professional Virtual Guide 87

EveryAction

JUNE 15, 2017

For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. Then, to start a new Ad campaign, users navigate to the Direct Response Plan Wizard, and create a new ‘Digital Ads Plan’.Users

Integration 100

Integration Facebook Contact ROI 100

Forum One

JUNE 9, 2021

The Vega Awards acknowledge those who create and continually expand the digital universe. We worked with them to rethink their digital ecosystem from the ground up and optimize how they attract, engage, and grow their target audiences, including donors and supporters. National Air & Space Museum. Alliance for Justice.

Award 88

Award Colorado Drupal Museum 88

sgEngage

OCTOBER 17, 2023

Deadlines are amazing at inspiring action. Mainly, just try to figure out who may have fallen through the cracks and check in with them.” – Danielle Pollock, administrative assistant for advancement, Heritage Christian University 3. With a positive sense of urgency, there are potent ways you can incentivize follow through.

Fundraising 104

Fundraising Donor Celebrate Chicago 104

The Modern Nonprofit

MAY 1, 2024

But how do you ensure your events not only honor this rich heritage but also captivate and mobilize your community towards meaningful action? The theme should resonate with both the AAPI community and also general audiences. Ensure your call to action and messaging speaks to a wide audience.

Celebrate 59

Celebrate Education Fundraising Culture 59

sgEngage

APRIL 17, 2024

Basic data sets allow organizations to take action—such as communicating with members or soliciting donors. They are like a compass that uses historical data as one point and forward-looking data modeling as another point to determine your direction and set your course of action. How do I care for my data? That’s okay!

Chart 84

Chart Map Data Attention 84

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Know your audience. The City Health Dashboard team regularly considers more than ten primary and secondary audiences.

Story 66

Story Data Storytelling Lesson 66

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. We received 38 total responses from university students, young professionals, high school seniors, and members of the military, ranging in age from 18 to 25 years old.

Advice 98

Advice Social Media Media Meme 98

ASU Lodestar Center

APRIL 1, 2022

When a prospect sees themselves as a part of the story, helping solve the problem, the call to action is more meaningful on an intimate level. For example, "if you want action, you must help donors feel the pain of hunger by seeing it play out in one life. The flow of a compelling story is audience ? How to craft the story.

Impact 52

Impact Communication Effective Ratio 52

sgEngage

AUGUST 22, 2023

Keep in mind, tools like ChatGPT are most effective when you are hyper-specific in your prompts, including details like word count, call-to-actions, tone, and intended audience. A strong message is great but must be tailored to the right audience. Try using “you” statements, putting the AI in your shoes.

Fundraising 70

Fundraising Generation Education Feeds 70

Saleforce Nonprofit

SEPTEMBER 16, 2021

This past August, we announced our new streaming service, Salesforce+, which will be available to audiences around the globe starting September 16. Featured customers: Gavi , Big Brothers Big Sisters , University of California, 3M. Featured customer: Case Western Reserve University. Amplify your actions on social media!

San Diego 133

San Diego Philanthropy Education Global 133

Connection Cafe

OCTOBER 10, 2017

5 Ideas for University Fundraising Campaigns at Year-End. Segment your audience: One-size-fits-all email doesn’t resonate. Check out a recording of a webinar I did on August 30 to learn more about an actionable Social Ambassador workflow. In fact, please sign up for the whole webinar series on digital strategy.

University 33

University Campaign Ideas Fundraising 33

Forum One

JUNE 8, 2022

Forum One transformed Truman.gov into a streamlined design that is tailored to each of Truman’s main audience groups: scholars, candidates, and faculty representatives. Zero to Three advances policy solutions designed to support and strengthen families, raise awareness and promote action on behalf of babies and toddlers.

Award 69

Award Communication Arkansas Drupal 69

Nonprofit Tech for Good

MAY 22, 2022

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. Abby Guido is a design expert at DonorPerfect and an educator at Temple University. What Are Brand Guidelines? About the Author.

Guidelines 313

Guidelines Photography Library Headline 313

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *.

email 230

email Raise Cancer Info 230

Bloomerang

SEPTEMBER 12, 2023

Press Forward funders have coalesced around an aspirational goal to move from individual grantmaking strategies to a shared vision and coordinated action. Nonprofit action In the face of these troubling trends, nonprofit organizations are pivotal in the Press Forward funders views of what’s needed.

Journal 93

Journal Local News Fund 93

Top Nonprofits

DECEMBER 6, 2021

About the expert: Amanda Ross is the owner of BrashBerry – creative web design and growth agency for Social Good and Nonprofit organizations that builds stuff their audience will love and inspires them to take action.

People 59

People Donation Ohio Online 59

Bloomerang

NOVEMBER 28, 2023

Collective experience: Building community through stories Research from Princeton University shows that when we share stories, our physiological responses align. Understand your audience Your event is a story. Fundraising events give you an opportunity to show donors your work in action.

Storytelling 57

Storytelling Fundraising Chapter Story 57

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters.

Award 71

Award Colorado Washington Wisconsin 71

sgEngage

OCTOBER 9, 2023

We also have t-shirts for the best audience-submitted prompts). *No AI in Action: Building Trust with Human-Centered, Responsible, and Effective AI Leah Payne, Director of Prospect Management & Research, Longwood University Carrie Goldberger, Senior Product Manager, Blackbaud Are you ready to put artificial intelligence (AI) into action?

Generation 97

Generation Education Blackbaud Model 97

Bloomerang

SEPTEMBER 14, 2022

We had close to 2,000 fundraising friends sign up, and we kicked things off by surveying the audience about their year-end fundraising goals (which we defined to include Giving Tuesday ). Audience questions from our fundraising friends who attended the webinar. Let’s dive into the poll data. “Are milestone anniversaries (i.e.

Question 95

Question Fundraising Org Mail 95

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

SEPTEMBER 5, 2023

They will also show you how to use Financial Edge NXT to get ready for next year’s audit and fix recommendations from the management letter Transform Your Deliverables with Financial Edge NXT Reporting: Your finance team—and your stakeholders—need actionable data. This is also a great place to see some of the new updates in action.

Blackbaud 82

Blackbaud Chart Denver Nonprofit 82

Whole Whale

MAY 31, 2023

Friendly reminder that a/b testing can be of great help in deciding which fonts and colors are best preferred by your audiences making your email content more accessible. Use Clear and Direct CTAs Use descriptive and meaningful calls-to-action (CTAs) that clearly indicate the purpose of the link.

Accessibility 52

Accessibility email United Kingdom Test 52

Museum 2.0

MAY 9, 2018

But there's also a lot of evidence that shows that knowledge alone will not catalyze action. If you want to make change, you need to find ways to translate information into action. And yet few of us translate that knowledge into action. How can we translate that will into action? We did it through action.

Action 24

Action Ideas Awareness Knowledge 24

Media Cause

JULY 22, 2021

It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. These add-ons make it easier for you to track and measure your on-site and in-app actions in real-time without adding code or setting up event tracking in Google Tag Manager.

Analytics 52

Analytics Google Phase Nonprofit 52

Allegiance Group

FEBRUARY 27, 2024

The previous version of Google Analytics (GA3 or Universal Analytics) was around for over a decade and helped organizations of all shapes and sizes track and analyze data around their website traffic. An event is any kind of action a user performs on your website, such as clicking a button, downloading a file, or submitting a form.

Analytics 52

Analytics Google Fundraising Track 52

Forum One

FEBRUARY 7, 2023

We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. Google changed it to Universal Analytics after they acquired it in 2005.) Google believes GA4 better predicts audience needs and provides better data.

FAQ 58

FAQ Organization Analytics Google 58

Forum One

DECEMBER 8, 2021

The digital storytelling approach powerfully illustrates all that NRDC has accomplished—from landmark legislation to practical changes that benefit the environment and local communities every day—to inspire audiences to support its work into the future and continue to grow its impact. NTI Nuclear Security Index. The Vilcek Foundation.

Award 65

Award Arkansas Colorado Museum 65

CauseVox

JUNE 16, 2023

Sigma Phi Epsilon’s Giving Levels for the ‘Building for the Next 100 Years’ Capital Campaign at the University of Washington) Pledges Finally, pledges play a crucial role in fraternity or sorority fundraisers but especially for a capital campaign. No, not those pledges, I’m talking about financial pledges.

Pledge 74

Pledge Fundraising Chapter Classes 74