NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?

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Audience Phase Nonprofit Mind 79

The Modern Nonprofit

APRIL 27, 2021

Estimated Reading Time: 3 minutes Write a Call-to-Action (CTA) That Inspires Engagement. A call-to-action (CTA) is a statement designed to get the person reading it to take specific action. And while your fundraising efforts have a different end goal, your nonprofit still needs to market your cause to your audience.

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Action Oakland email Course 111

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!

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Audience Research Free Test 52

Kindful

SEPTEMBER 10, 2021

Whether you’re planning an advocacy or fundraising campaign, using a storytelling framework to create your calls to action can help you make emotional connections with your audience and ultimately move them to act. This is your chance to let your audience get to know you and to communicate your values. Story of Us. Story of Now.

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Storytelling Action Support Story 98

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. Encourage supporters to get in on the action and sell your t-shirts on your behalf with peer-to-peer fundraising. Have supporters sell the product. Rely on your connections.

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Audience Marketing Nonprofit Search 98

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or take any other action that supports your nonprofit’s mission. .

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Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

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Action Difference Fundraising Nonprofit 106

CauseVox

AUGUST 10, 2021

But, one of the things that has the biggest potential to drive more ticket sales right off the bat is having an amazing fundraising event invitation that captures your audience’s attention. Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach.

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Nonprofit Tech for Good

NOVEMBER 21, 2010

Organization: Pancreatic Cancer Action Network. Facebook has been a highly effective tool and is the strongest in communicating the message of the Pancreatic Cancer Action Network, but also allows people to connect and offer support to each other. People can text ACTION to 25383 make a $10 donation. Organization Size: Medium.

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Cancer Social Media Los Angeles Action 218

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. For example, a medical association might set up their membership journey like so: medical students, residents, fellows in training, early career, mid-career, and senior-level or experts.

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Analytics Associations Model Metrics 169

Nonprofit Tech for Good

MAY 13, 2022

Let me give you an example. You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. Investigate how well your audiences perform. Are your conversion rates different for different audiences? Example: utm_source=facebook. Example: utm_medium=cpc, utm_medium=email.

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CauseVox

SEPTEMBER 28, 2021

Of course, we’ve spent the year sharing tips and tricks to get your virtual fundraising to the next level all year long, but let’s be real: few things are as helpful as seeing real examples of real nonprofits doing it right. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021. Let’s take a look.

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Examples Websites North Carolina Virtual 84

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. Multiple, practical action steps are presented below to advance your fundraising based on the survey results. Let’s move to specific actions based on the developmental stage of your fundraising program.

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Bloomerang

SEPTEMBER 16, 2021

We love hearing about nonprofits’ successful fundraising strategies in action, and sharing these stories allows nonprofits to learn from each other. Successful fundraising story examples. Then, break down those goals into actionable items, ask a staff member to own each item, and set deadlines to ensure these actions are completed.

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Story Examples Learning Tips 78

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

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EveryAction

JUNE 21, 2023

For example, a local nonprofit working on educational issues may raise awareness about specific school board policies with the aim of making them more inclusive. That’s why advocacy organizations and activists organizing their local communities toward action can be such a useful way to drive positive change on LGBTQ+ issues.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Communication Fundraising Test Hints 292

Nonprofit Tech for Good

JULY 17, 2022

It’s clear that recurring donors are willing to take additional actions for your nonprofit on top of their monthly donation. Of recurring donors who return to take additional action, 14% sign up to fundraise or donate to a registration with fundraising campaign, and 10% participate in a peer-to-peer campaign. About the Sponsor.

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Donation Retention Gift Philanthropy 347

Achieve

AUGUST 12, 2021

Ask a volunteer to share a personal story from their time serving the organization, or ask one of your clients to share an example of how your organization has benefitted them. Communicate with your audience by showing engaging photos of your work or a testimonial. Clear calls-to-action (CTAs). As of 2019, 90.4% of millennials.

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Audience Tips Fundraising Social Media 82

Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. And if your supporters don’t engage with your call to action the first time around, a well-structured follow-up is crucial. Clarify your call to action.

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Template email Campaign Fundraising 306

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association. One example of thought leadership is this blog!

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Create Strategy Associations Registration 169

EveryAction

FEBRUARY 8, 2023

Valentine’s Day is a great time to give your audience a little extra sugar! Send them a victory email to thank them—and let them know how this win was made possible thanks to their actions. How did they learn about your nonprofit, and what motivates them to continue to donate, volunteer, or take action?

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Nonprofit Tech for Good

NOVEMBER 1, 2021

Our session is designed to deliver specific tactics, clear how-tos, and real-life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful nonprofits to use as a blueprint. How to leverage your event partners, sponsors, and supports to reach a wider audience.

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Marketing Free Work FAQ 203

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. How long someone has been supporting your event, how they prefer to be contacted, and the content they’re most likely to interact with are just a few examples of how data helps you reach your supporters where they are. Create a Volunteer Committee.

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Tips Fundraising Management Cancer 334

EveryAction

JUNE 8, 2023

We asked our partners, what are some ways organizations doing advocacy can consistently engage supporters and keep them ready to take action with you, even outside of crisis moments? This can be done through education as well as action. The goal is to move your position forward while engaging your supporter audience.

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Advocacy Local Poll Audience 143

Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. Many of its partners have loyal audiences on social media. Feeding America. Feeding America and Subaru.

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Social Media Hunger Donor Media 300

Classy

JUNE 2, 2021

A large part of that is examining what actions define fundraising strategies that bring in more online donations and keep donors engaged each year. Below, you’ll find the proactive actions taken by nonprofits who increased their online donations by 84% with 122% more transactions in just 90 days. Our findings are now your roadmap.

Action 52

Action Difference Fundraising Nonprofit 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

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Social Media Guide Media Social 97

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

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Video Support Tips Audio 105

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. Mission-Driven Product Examples Products can be websites, but not all websites are products.

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Product Develop Impact Case Study 87

Nonprofit Tech for Good

AUGUST 24, 2020

Finally, and of course, to effectively reach all audiences your blog (and website) must be mobile-compatible. Embed calls-to-action within your blog content. A growing trend is to add large, visually prominent calls-to-action to the body of blog posts approximately halfway into the post. Blog Design Best Practices. ” .

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Practice Nonprofit Newsletter News 352

Bloomerang

AUGUST 31, 2022

It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. Storytelling makes it personal and transforms the heart and mind of your target audience by showing them why something is important, instead of just telling them. Prompt action from your audience .

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Storytelling Guide Structure Audience 111

Nimble AMS

MAY 16, 2024

Here’s how AI can help you enhance your next member acquisition campaign: Build your audience. AI-driven member segmentation and targeting With the right association management software (AMS,) you can use AI to segment your member groups to target specific actions. Optimize your member referral program. Learn more!

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Marketing Associations Retention Education 78

Nonprofit Tech for Good

FEBRUARY 11, 2022

We all have bad memories of pop-ups interrupting our flow on websites when we simply wanted to read some content, buy something, or take another action. They also typically include a call-to-action (CTA) to get users to do something we want them to do. You can also use tools such as Zapier to send audience data from place to place.

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Websites Work Test Nonprofit 309

Bloomerang

DECEMBER 21, 2021

In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . For example, you might look at: . Engagement.

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Storytelling Help Measure Audience 111

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. For example, does a CFO need a full seat, or can she get the visibility she needs without one?). How do they reach their audiences? Do your homework and see what capabilities other users have.

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Application Marketing Nonprofit Evaluation 267

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

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