Achieve

MARCH 18, 2024

When we hear the right combination of characters, motivations, and actions, we often can’t help but get hooked. The right story catches our attention and makes us more willing to listen to the hard numbers and details that ultimately convince us to take action. Use a people-first approach. Stories make things real.

Storytelling 52

Storytelling Grant Tips Proposal 52

Whole Whale

AUGUST 16, 2022

AI image generators can create realistic images of people or things that don’t exist. This is a great way to stand out on social media and get more people to engage with your posts. And with AI image generators, you can create custom visuals that will grab attention and convey complex information in a simple way.

Images 97

Images Generation Impact Artist 97

Nonprofits Source

MAY 6, 2024

Whether it’s making your text larger, adding more negative space between text, or using high-contrast colors, make your email templates easily readable to people with visual impairments. Clarify navigation and next actions. Implement inclusive language and content. Use calls-to-action. Pay attention to subject lines.

email 52

email Tools Strategy Application 52

Eric Jacobsen Blog

NOVEMBER 21, 2014

There are eight specific actions business leaders can take to show that they value their employees , according to Andrew Leigh , author of the book , Ethical Leadership -- Creating and Sustaining an Ethical Business Culture. Those eight behaviors are: Attention -- Pay attention to what people say to show your interest.

United Kingdom 67

United Kingdom Action Language Channel 67

Eric Jacobsen Blog

MAY 11, 2023

There are eight specific actions business leaders can take to show that they value their employees , according to Andrew Leigh , author of the book, Ethical Leadership -- Creating and Sustaining an Ethical Business Culture. Those eight behaviors are: Attention -- Pay attention to what people say to show your interest.

Demonstration 52

Demonstration Language Channel Attention 52

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. But other suggestions, like using pop culture slang and memes to catch Gen Z’s shorter attention span, feel a little off. Here are the top takeaways.

Advice 98

Advice Social Media Media Meme 98

Non Profit Quarterly

APRIL 20, 2023

How Big Tech Harms Social Justice and Equity For many nonprofits, social media platforms are vital communication tools with which to organize people and provide them with services and information. This has led to situations where BIPOC and/or LGBTQ+ users are disproportionately affected by policies meant to address “bad” behaviors.

Social Media 94

Social Media Media Strategy Social 94

Greater Giving

MARCH 16, 2023

However, in a crowded fundraising landscape, it can be challenging to stand out and capture the attention of potential donors. Storytelling in Fundraising is a powerful tool that can help nonprofits connect with donors, inspire action, and create meaningful impact. People connect with stories that are relatable and personal.

Storytelling 45

Storytelling Fundraising Language Channel 45

Eric Jacobsen Blog

JUNE 1, 2014

There are eight specific actions business leaders can take to show that they value their employees , according to Andrew Leigh , author of the new book , Ethical Leadership -- Creating and Sustaining an Ethical Business Culture. Those eight behaviors are: Attention -- Pay attention to what people say to show your interest.

United Kingdom 62

United Kingdom Action Language Channel 62

Eric Jacobsen Blog

MAY 19, 2021

There are eight specific actions business leaders can take to show that they value their employees , according to Andrew Leigh , author of the book, Ethical Leadership -- Creating and Sustaining an Ethical Business Culture. Those eight behaviors are: Attention -- Pay attention to what people say to show your interest.

Language 52

Language Channel Attention Contact 52

Get Fully Funded

APRIL 23, 2023

To do that, you have to connect with them emotionally through a story, a photo, and hero language that makes them feel special and important, like they personally stepped in and made a difference through their gift. You don’t need to dive into details or emphasize the tragedy and past trauma of the people you work with.

Gift 119

Gift Donor Language Video 119

Nonprofit Tech for Good

APRIL 10, 2022

Write tweets in clear, concise language. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers. People who are active on Twitter tend to be plugged into current events and trending news. Format your tweets for easy reading. Schedule tweets in advance.

Twitter 350

Twitter Practice Social Media Nonprofit 350

M+R

JULY 10, 2023

Your lede (the first few lines, usually up to the first call to action) is the most important part of your message. Your audience, on the other hand, is mostly full of normal people. People who care, yes, or they wouldn’t be your audience — but who very likely have other things on their mind. Is the call to action clear?

Guidelines 89

Guidelines Audience Language Content 89

Greater Giving

FEBRUARY 20, 2024

Call to Action with Contact Information : Provide ways for guests to reach you for reservations, questions, or clarifications. Attention Grabbing Headline This is your chance to grab the attention of your reader and get them to pay attention to this special gala invitation. Digital or Physical?

Captivate 52

Captivate Sponsor Headline Contact 52

sgEngage

FEBRUARY 17, 2023

Have Them at Hello Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our Joe, join our new Art Lovers Speakers Series.”) When segmenting your list, be careful about language that could alienate certain donors. Ask a question. (“How Personalize it. (“Joe,

email 74

email Communication Effective Fundraising 74

Eric Jacobsen Blog

JANUARY 27, 2024

Brad Jacobs Some of my favorite leadership lesson takeaways from the book, written in an easy-reading, conversational and friendly style, include: Successful people are self-aware enough to avoid the following three impediments to effective leadership : The belief that you’re right, no matter what. Only one person talks at a time.

Lesson 57

Lesson Leadership Hunger Chapter 57

Get Fully Funded

JUNE 25, 2023

The way you tell your story and engage people in your message can make or break your fundraising efforts. Shared stories bind all sorts of people, from families to religious groups. Nonprofit storytelling lets donors and volunteers know that they are making an impact and making life better for real people. Again, words matter.

Storytelling 124

Storytelling Examples Donation Story 124

sgEngage

FEBRUARY 18, 2023

HAVE THEM AT HELLO Start with an irresistible subject line that’s 50 characters or less and grabs your audience’s attention: Convey urgency. (“Our Joe, join our new Art Lovers Speakers Series.”) When segmenting your list, be careful about language that could alienate certain donors. Ask a question. (“How Personalize it. (“Joe,

email 67

email Communication Effective Fundraising 67

Qgiv

JULY 27, 2021

Abby : Nonprofits know they shouldn’t be asking EVERY time they post on social media, but a lot of people are looking for some inspiration for what to post when they’re not making appeals. It builds that trust and earns their attention, so when you do have something to ask them, they’ll pay attention. Summarize it!

Social Media 138

Social Media Media Tips Social 138

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. What phrases or slang words do they use?

Content 58

Content Strategy Develop Language 58

Nonprofit Tech for Good

JANUARY 5, 2019

billion monthly registered users – almost a third of all people on the planet! Here are some examples of fundraising videos that tell great stories, elicit an emotional response from the viewer, and feature a clear call-to-action at the end asking for your donation. The call to action is to watch the documentary on PBS.

YouTube 258

YouTube Money Raise Nepal 258

The Modern Nonprofit

MARCH 26, 2024

However, the real challenge begins when the initial urgency subsides and public attention shifts away. Having these elements in place not only positions you to capitalize on the increased attention during emergencies but also provides a clear pathway for donors to continue their support.

Support 52

Support Donor Community Retention 52

EveryAction

OCTOBER 6, 2022

Individual donors at the grassroots level are likely motivated not just by your mission as an abstract idea, but by its effect on the people and purpose you serve. Consider adjusting your content to attract a younger audience: is the language being used up-to-date and inclusive? What does the tone feel like?

Program 130

Program Donor Gift Fundraising 130

Qgiv

JUNE 6, 2023

Include calls to action in your ads that direct your supporters to your website or a specific project’s landing page. These calls to action also offer you an opportunity to advertise your upcoming events by sending anyone who clicks on them to your event’s registration page. While organic traffic helps, targeted ads reach more people.

Facebook 86

Facebook Guide Demographics Nonprofit 86

Eric Jacobsen Blog

MARCH 8, 2019

There are eight specific actions business leaders can take to show that they value their employees , according to Andrew Leigh , author of the book, Ethical Leadership -- Creating and Sustaining an Ethical Business Culture. Those eight behaviors are: Attention -- Pay attention to what people say to show your interest.

Language 40

Language Channel Attention Award 40

Forum One

NOVEMBER 10, 2021

Behavioral science—which encompasses the fields of psychology, sociology, and behavioral economics—is getting a lot of attention these days. It aims to help people become more aware of or engage in something and can be applied not only to external audiences but internal ones too. Highlighting differentiation. Where do we go from here?

Communication 54

Communication Strategy Audience Press 54

Eric Jacobsen Blog

APRIL 21, 2019

There are eight specific actions business leaders can take to show that they value their employees , according to Andrew Leigh , author of the book, Ethical Leadership -- Creating and Sustaining an Ethical Business Culture. Those eight behaviors are: Attention -- Pay attention to what people say to show your interest.

United Kingdom 40

United Kingdom Language Channel Attention 40

Eric Jacobsen Blog

JANUARY 10, 2019

There are eight specific actions business leaders can take to show that they value their employees , according to Andrew Leigh , author of the book, Ethical Leadership -- Creating and Sustaining an Ethical Business Culture. Those eight behaviors are: Attention -- Pay attention to what people say to show your interest.

United Kingdom 40

United Kingdom Language Channel Attention 40

Whole Whale

NOVEMBER 18, 2022

Every year on the fourth Thursday of November, indigenous people in the US are reminded of the atrocities committed by the colonizers, while most of the US – residing on stolen land – celebrates the colonizers’ exploitation of Native people. Give thanks to your audience by sending appreciation emails.

Mind 52

Mind Communication Practice Tips 52

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website.

Grant 98

Grant Google Problem Analytics 98

Qgiv

JULY 10, 2023

Strength-Based Messaging: A Powerful Tool Thankfully, in recent years, new and long overdue attention has been focused on changing the way we build our donor relationships. It represents people positively, in a way that feels true and empowering to them.” It also fairly places them in the context of community.

Storytelling 75

Storytelling Donor Cancer Guidelines 75

Whole Whale

MARCH 22, 2023

Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. You can even prime it with famous people – write our guide like Abraham Lincoln or Dalai Lama. This helps the AI understand your requirements better and provide a relevant response.

Ideas 52

Ideas Model API Language 52

Eric Jacobsen Blog

JANUARY 29, 2018

There are eight specific actions business leaders can take to show that they value their employees , according to Andrew Leigh , author of the book , Ethical Leadership -- Creating and Sustaining an Ethical Business Culture. Those eight behaviors are: Attention -- Pay attention to what people say to show your interest.

United Kingdom 44

United Kingdom Language Channel Attention 44

Get Fully Funded

JUNE 20, 2022

Action outside of Board meetings: Most Boards need to occasionally conduct routine business via email. Just stick to the ones that are essential for governance and include language like “Other committees will be formed as needed.” If your bylaws are unnecessarily detailed, you may need to delete some language. Review them.

Government 122

Government Nonprofit Review Language 122

Neon CRM

OCTOBER 31, 2023

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? As the intimidation factor ratchets up, you stop talking to your donors like human beings; instead, you end up addressing them like they’re a mass of nameless, faceless people. And not just any people!

Donor 98

Donor Strategy Nonprofit Phone 98

Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. Not the content (which most people skim in about 13 seconds or less). Not the call to action (which needs to be clear and motivational). Those can go in a newsletter.

Results 122

Results email Fundraising Story 122

Top Nonprofits

MARCH 4, 2021

As soon as people go online, whether it’s on their phones or computers, they are instantly bombarded with organizations and companies vying for their attention. Be sure you use it to its maximum potential and provide all of the information your supporters should pay attention to.”.

Channel 72

Channel Websites Tips Fundraising 72