New Email Tests Improve Clicks, Slow Exiting
The NonProfit Times
MAY 23, 2024
“I hear people say all the time that email is underperforming or dying, but that certainly hasn’t been the case for us,” said Rebecca Sparenberg, vice president of digital marketing for the Humane Society of the United States in Washington, D.C. Research backs this up. So, too, do the tools available for gauging its effectiveness.
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