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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Why are Americans donating more to charitable causes more than ever before despite the severe economic climate of 2013? Preferred giving channel.

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Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. Since 2013, email has been responsible for 14% of donors.

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Blackbaud Ranks Most Generous Online U.S. Cities for 2012 | Blackbaud News

AFP Blog

Press Release Blackbaud Ranks Most Generous Online U.S. Cities for 2012 | Blackbaud News : Blackbaud Ranks Most Generous Online U.S. Cities for 2012 Posted on April 11, 2013 by Melanie Mathos Seattle again earns top spot for 2012 Charleston, S.C. April 11, 2013) — When it comes to charitable giving, some U.S.

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New Study: How Much Money Do Peer-to-Peer Fundraisiers Raise For Charity?

Care2

Loyalty, donation levels, and fundraising performances is just some of the data unveiled in Blackbaud''s 2013 Peer-to-Peer Fundraising study. The study looked at peer-to-peer giving across 39 organizations over the last 3 years (from 2011 to 2013). Ask people on both channels. Does it work?

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A Look At Canadian Philanthropy Across Generations

Care2

Last week Blackbaud along with partners HJC, Sea Change Strategies, and Edge Research released findings from the 2013 Next Generation of Canadian Giving study. The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ?

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Member Round Up: Research, Reports, and a chance to win FREE registration to 2014 SXSW!

NTEN

Alia with Sea Change Strategies reminds you not to forget that "social media is an engagement channel" and encourages you to change the question to "what kind of relationships are we nurturing there?" Send in your 300-word essay by the deadline of 11:59pm CDT on July 26, 2013. Read her entire post here.

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Key Takeaways From The 2014 Luminate Online Benchmark Report: Sustainers Going Strong!

Connection Cafe

Throwing back to the 2013 Benchmark Study , we witnessed an explosion of growth of sustainer giving – a 27% increase over the previous year. This is a guest post by Rachel Simon, Manager, Interactive Product Marketing, Blackbaud. Have you downloaded the 2014 Luminate Online Benchmark Report yet?