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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Why are Americans donating more to charitable causes more than ever before despite the severe economic climate of 2013? Image courtesy of Fundraiser Help.

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Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. Though dollars donated is growing, less people are donating.

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New Study: How Much Money Do Peer-to-Peer Fundraisiers Raise For Charity?

Care2

Loyalty, donation levels, and fundraising performances is just some of the data unveiled in Blackbaud''s 2013 Peer-to-Peer Fundraising study. The study looked at peer-to-peer giving across 39 organizations over the last 3 years (from 2011 to 2013). Ask people on both channels. What''s your average self-donation?

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The Top 10 Most Effective Donation Form Optimizations You Can Make

Connection Cafe

in 2013 and has been growing by double digits ever since. Though it still doesn’t represent a massive amount of total giving, it’s well worth the effort to optimize your online channels in order to get the best possible performance out of it. 1) Make it simple for people to find and get to your donation form.

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A Look At Canadian Philanthropy Across Generations

Care2

Last week Blackbaud along with partners HJC, Sea Change Strategies, and Edge Research released findings from the 2013 Next Generation of Canadian Giving study. The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ?

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Learning Who Gives: How Generations X, Y, Baby Boomers, and Matures Donate

Connection Cafe

Join Pam for an informational webinar “Who Gives: How Generations X, Y, Baby Boomers, and Matures Donate” on November 13th. A fundraising strategy should be integrated across many channels, but with a slightly different emphasis by generation: Gen Y (b. By Pam Loeb, Gayle Vogel and Emily Hahn of Edge Research.

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Put a Fitbit on Your Event Fundraiser

Connection Cafe

A great place to start if you are reviewing your data at the conclusion of your event 2013 Peer-to-Peer Fundraising Study Blackbaud released this month which (like my little fitness device) will provide you with data to allow you to compare yourself with some of your event fundraising peers. Self-Donations and Average Gift.