Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

Facebook 131

Facebook Measure Change Images 131

Care2

DECEMBER 28, 2010

What fundraising strategies will be a game changer for nonprofits in 2011? It's time to start really thinking about how we can use geo-location tools to show our impact, engage volunteers and donorswherever they are, in context. Fundraising is all about channel integration. What’s on tap for social media and advocacy?

Game 75

Game Strategy Change Advocacy 75

NTEN

JUNE 28, 2011

[Editor's note: The following is an excerpt from an article that first appeared in the June 2011 issue of NTEN:Change. It seems like a logical assumption that Facebook should also be a good way to attract volunteers—but is that true? Otherwise, you’ll be excluding other groups you’ll need to reach through other channels.

Volunteer 100

Volunteer Facebook Effective Tools 100

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Time Based : Define the timeframe over which you’ll achieve these goals.

Social Media 99

Social Media Guide Media Social 99

Nonprofit Tech for Good

NOVEMBER 29, 2010

Facebook: facebook.com/BigCatRescue. Are they paid, full-time, part-time? We have two full-time, paid people working on social networking along with me. Chris Poole is our full time Videographer and Media Producer. What is on your To Do List for 2011? Name: Carol Baskin. Title: CEO. Blog: BigCatRescue.org?/Blog.

Social Media 261

Social Media Interview Examples Media 261

Nonprofit Tech for Good

DECEMBER 13, 2010

Facebook: facebook.com/thenatureconservancy. My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Facebook and Flickr have been two of the most useful social media sites.

Social Media 209

Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Blog: taprootfoundation.org/blog.

Social Media 189

Social Media Foundation Examples Media 189

Top Nonprofits

NOVEMBER 9, 2021

In 2020, the pandemic and its resulting social distancing guidelines led nonprofits to experiment with virtual events (many of them for the first time). Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses.

Virtual 105

Virtual Nonprofit Stream Channel 105

NetWits

MARCH 11, 2012

Through the Start Something Web Series they’re shedding light on the impact that Bigs have on Littles by telling their story through quality video they publish on their YouTube channel, share on their website and talk about on Facebook. Since 1938 March of Dimes has been changing the world one baby at a time.

Content 213

Content Story Marketing YouTube 213

Nonprofit Tech for Good

JANUARY 3, 2012

I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. Diversify your news sources.

Social Media 247

Social Media Media Management Social 247

sgEngage

DECEMBER 9, 2021

Facebook aka Meta, Instagram, Twitter, Snapchat and TikTok have become integrated into how people communicate with one another and access culture. This figure represents a massive adoption of this connective tech with only 5% of American adults using social media in 2005 and 50% in 2011. [1]. Black Country Living Museum TikTok.

Museum 94

Museum Social Media Campaign Media 94

NetWits

MARCH 22, 2011

I just got back from the 2011 Nonprofit Technology Conference , where listening was top of mind: Listening to the amazing speakers, listening to the #nptech community , and listening to all the great ideas floating around the halls of the Washington Hilton. Is your organization listening to social media channels?

Social Media 250

Social Media Media Social NTC 250

NTEN

OCTOBER 21, 2011

Because of the overwhelming popularity of our 5-part "Social Media Decision Maker's Toolkit", we're offering it one more time. out of 5 from attendees – and it has sold out each time we've offered it. Define which social media channel(s) are most appropriate to implement based on your organizational goals.

Social Media 58

Social Media Media Social Channel 58

NTEN

JANUARY 5, 2012

NTEN member and nonprofit communications expert Kivi Leroux Miller just released the 2012 Nonprofit Communications Trends Report , based on a survey of over 1200 participants at the end of 2011. Respondents said they were excited about having actual communications plans and strategies for the first time in 2012.

Communication 80

Communication Trend Report NTEN 80

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.

Turkey 101

Turkey Social Media Mobile Oracle 101

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), Facebook, Twitter, YouTube, etc. Facebook, Twitter, YouTube, etc.

Social Media 244

Social Media Management Media Social 244

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.

Web 117

Web San Francisco Bookmarking Search 117

Amy Sample Ward

JUNE 13, 2011

Unfriended: Six Million Americans Fled Facebook Last Month – Culture – GOOD – "I told you last month why I thought everyone should get off Facebook, and it turns out people listened. That's the first time Facebook has lost U.S. That's the first time Facebook has lost U.S.

Web 114

Web Norway Russia Mexico 114

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

The best ever resource and template for an editorial calendar comes from my colleague, Holly Minch at LightBox Collaborative who has been sharing her template in a google document since 2011. A must for any organization of any size.” – Erin Fogg, 2011. The 2014 version – new and improved has arrived! Great idea!

Calendar 106

Calendar Measure Strategy Digital 106

Nonprofit Tech for Good

APRIL 11, 2016

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. As we have learned in the past with Facebook, Twitter, and Instagram the early adoption phase is when new communities grow the fastest. Do not make snap judgments about Snapchat.

Mobile 100

Mobile Nonprofit Artist Social Media 100

ASU Lodestar Center

JANUARY 26, 2012

Besides a website, the musts of nonprofit social media include a Facebook page and Twitter account. The Facebook and Twitter pages had already been set up, but they were scarcely used. As I began to post on a daily basis, I started including real-time photos and posts about events, donation thank you’s, and basic organization updates.

Social Media 90

Social Media Media Social Arizona 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?”

Content 101

Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.” Give staff space and time for creativity and to think.

Campaign 97

Campaign Online Chapter Model 97

Amy Sample Ward

OCTOBER 27, 2011

So, when the ICT-KM Program was tasked with organising the social reporting for the Share Fair on Agricultural and Rural Development Knowledge in Africa in Addis Ababa in October 2010, it was clear that it was high time that we document the social reporting team’s experiences and lessons learned in a generic guide.

Web 114

Web Bookmarking Social Media Advocacy 114

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2010

The 2011 Nonprofit Technology Conference will take place on March 17-19, 2011 in Washington, DC. So, I spent some time reading through the proposals and bookmarked the ones I voted for. Here’s three panel proposals from me or include my colleague, Geoff Livingston, from Zoetica. Please vote for it.

Conference 96

Conference Technology Proposal Method 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

The State of Marketing 2011 report recently released from IBM analyzes over 300 online and direct marketers across a wide range of industries, geographies, and company sizes. Respondents are seeking to find the value that social channels can yield with more targeted insights and actions. I expect to be blogging more about this topic.

Social Media 102

Social Media Results Data Learning 102

NTEN

JANUARY 14, 2013

The Center wanted to expand its reach, connections, and impact using social media and received grant funding in 2011 for social media planning and implementation through 2012. The Center staff includes just five staff members (four full-time) plus one very part-time social media manager at five hours a week.

Social Media 96

Social Media Collaboration Org Media 96

NTEN

APRIL 11, 2011

At the Nonprofit Technology Conference last month, I got the chance to sit in on the session about the 2011 Social Networking Benchmark Report. As we talked through all the stats – how many nonprofits are on Facebook, what they're doing there, and so on – a great questions came from the crowd. The time to start planning is now!

Data 68

Data Social Social Media Stats 68

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Seattle Symphony created flashmob and promoted it with Facebook, Youtube, and Twitter effectively.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Tech Soup

DECEMBER 29, 2011

The Online Community MeetUp ended 2011 by shifting the focus to the meetup organizers – the TechSoup Online Community and Social Media Team. Graves manages communications via TechSoup's many social media channels.

Social Media 54

Social Media Community Team Online 54

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. Each time someone adds a seafood item, they can earn virtual badges (first sushi report, first listing of a particular seafood item). An app is not another form of email or social media channel.

Mobile 111

Mobile Integration Strategy Green 111

NTEN

SEPTEMBER 2, 2011

There is little argument that email and social media platforms like Facebook and Twitter are fast becoming mandatory tools for supporter outreach. These communication channels provide nonprofit organizations with an immediate and effective way to solicit, cultivate, and engage donor support.

Social Media 82

Social Media Mobile email Media 82

Tech Soup

APRIL 20, 2012

And already in 2011, “more than 50% of all ‘local’ searches were done from a mobile device.” ” moment like Ben Rigby from Sparked, now’s the time! Over 1 billion of those are smartphones. So, if you haven’t had your own “Holy mobile, Batman!” Nonprofits and Mobile Technology.

Mobile 50

Mobile Library Phone Camera 50

Connection Cafe

NOVEMBER 22, 2011

Twitter was just a channel to mobilise people to give up their time to create real offline fundraising events. According to the 2011 Millennial Donors survey, 65% of people surveyed want to find guides on charity websites on how their support could make a difference and 52% want to learn about volunteer opportunities.

Charity 51

Charity Digital Cancer Offline 51

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2011

On November 16, 2011, Minnesotans will take part in the 3 rd annual Give to the Max Day. We’ve had a great time brainstorming new promotional ideas, creating new tools and new ways to market ourselves. Launched in 2009, the third match day will happen on Wednesday, November 16th. Jeff Achen gives us the inside view.

Minnesota 101

Minnesota Giving Minneapolis DC 101

Tech Soup

FEBRUARY 24, 2014

It's high time to catch up on some nonprofit technology trends and news! This time I’ll review some new developments in privacy and security, social media, cloud computing, digital inclusion, gaming for good, and the new tech blog, Re/code. The New York Times Outs Google+. Privacy and Security. The Day We Fight Back.

News 62

News Technology Game Cancer 62

NTEN

JULY 6, 2011

In our session on Community Voice at NTEN’s 2011 Nonprofit Techology Conference, Arthur provided a case study of the LikeMinded program and how it was built based on engagement with the community. Dedicate one full time person on staff to communicate with the community. We continue to listen as LikeMinded evolves. Essential Elements.

Voice 75

Voice Practice Community San Francisco 75