New Report: 2011 eNonprofit Benchmarks Study
NTEN
MARCH 19, 2011
Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. People unsubscribe because they read your message and decide your cause isn't interesting to them; people donate because they read your message and decide that it is. A high unsubscribe rate is bad, right?
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