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New Report: 2011 eNonprofit Benchmarks Study

NTEN

Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. People unsubscribe because they read your message and decide your cause isn't interesting to them; people donate because they read your message and decide that it is. A high unsubscribe rate is bad, right?

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Boost Online Fundraising with Mid-Year Revenue Spikes

NetWits

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. based national nonprofits in 2012. percent to 4.5

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How to Use Data to Improve Prospect Identification

sgEngage

Understanding Benchmark Data. The broadest industry benchmarking data is a good place to start. The top 1% of donor households’ share of overall revenue has grown from 37% to 45% since 2011. One of the simplest indicators of likelihood to give to your cause is a history of giving to other organizations with a similar mission.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online to offline conversion must take place almost immediately, as online donors tend to move to offline giving within a year of the first online gift or not at all according to our 2011 Multichannel Giving Report. 2011 Internet and Multichannel Giving. Donor Movement Across Channels. But that simply isn’t true.

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Great reads from around the web on March 23rd

Amy Sample Ward

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. As it turns out, a high unsubscribe rate correlates directly with high fundraising results.

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New on SSIR: How does celebrity impact your fundraising?

Amy Sample Ward

And I couldn’t help think to myself, “oh, so all we need to do to raise funds for a great cause is get a celebrity? The 2011 Millennial Donor report , the second in an annual series, focuses on engaging Millennials in fundraising. But, on the top of the chart: a compelling cause. Both of them involved celebrities.

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