Remove 2010 Remove Content Remove People Remove Test
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Relaunching: A place for conversations, content, and more!

Amy Sample Ward

These three columns let visitors dive straight into content they are most interested in, like presentations (notes, information, links and slides), roundups (compilations of interesting content and conversations), and event popular blog posts (this is decided based on blog posts with the most clicks and visits).

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Case Study: M+R Walks Us Through Testing an Email Fundraising Campaign from Oxfam America

NTEN

In 2010, we started preparing months in advance for end-of-year fundraising. Then we planned a series of tests to evaluate everything from our messaging to nuts-and- bolts fundraising tactics. Here is a closer look at how we tested: Should we frame our issue in a positive or negative light? Will a video boost the response rate?

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Source – keep track of how people signed up or what topics brought them to your list so you can target content and make your kinds of communication relevant.

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10 Tips for Optimizing Mobile Email Marketing

Care2

While web-based email went down in 2010, mobile email went up 36% in the US as we reported last week on Frogloop. Use a good subject line to catch people’s attention. Test mobile emails on different smartphones. Maybe, but until then, test, test, test. And remember don’t write crappy content.

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Video Can Help Boost Donations in End-Of-The-Year Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

We know that video can connect people to the work you do every day in a ways simple text just can’t match. More than 24 hours of video is uploaded to YouTube every minute, and there are as many people over 55 watching video on YouTube as there are under 18. In 2010 much of their focus was on responding to the earthquake in Haiti.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Corporate email programs have focused on delivering value—they test offers, messaging and more. They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Building in targeting capabilities.

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Independent Sector Annual Conference: Forcing a Stronger Future Together

Beth's Blog: How Nonprofits Can Use Social Media

The conference highlights include honoring General Colin and Alma Powell with the 2010 John W. Gardner Leadership Award in recognition of their tireless commitment to young people, service, and advancing the common good. 2. Content from seven sessions is posted to the IS blog or other blogs. Criteria for Success.