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Social Networks and Digital Sharecropping

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Social Networks and Digital Sharecropping October 1, 2007 I was reading Deborah Finn’s curmugeonly post about Facebook. I have been having curmudgeonly thoughts about social networks in general.

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Facebook is Great, but Does it Really Work for Fundraising?

NetWits

This week ReadWriteWeb shed some light on the ineffectiveness of social networks to aid in customer acquisition (see graph below). “Of the 24 companies interviewed (in Forrester study ), only 7% cited social networking as one of their most effective sources for customer acquisition.

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Web 2.0 Experiments, snafus and stumbles

Zen and the Art of Nonprofit Technology

Experiments, snafus and stumbles December 17, 2007 I seem to have lost my head. I did set a pretty high bar a while back for the next social network I’d join. I’m not joining any social networks like this anymore. I was all curmudgeonly until last week, when I started tweeting and got into Spock.

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

Who maintains your social media campaigns? I am a full-time employee of the Pancreatic Cancer Action Network, and as the Social Media Manager I manage all the social networking efforts for the organization. 1) Using Google Analytics to track referrals to www.pancan.org from social networking outlets. (2)

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6-Year Online Giving Study Helps Nonprofits to Fundraise More Effectively

Wild Apricot

Network for Good and TrueSense Marketing have just released a landmark study of “the online giving experience” between 2003 and 2009. The Online Giving Study looks at $381 million in donations made to 66,470 different nonprofits through the nonprofits’ websites, donation portals and social networks. read more ).

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HOW TO: Ensure Your Nonprofit’s Facebook Fans See All Your Posts

Nonprofit Tech for Good

Except for a short test in 2009 , your nonprofit’s Facebook Fans have never seen all your posts and as most of us have by now have realized, the percentage that do has gotten significantly smaller over time. Adding them to an Interest List, in my experience, seemed to significantly decrease their exposure in my main News Feed.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

Facebook is the largest social network in the world and is becoming increasingly integrated into the Social Web with every passing second. All nonprofits should also experiment with Twitter. Niche Networks (Ning, Change.org, Care2, WiserEarth, BlackPlanet): 5 to 10 Hours Weekly. WiserEarth is for environmentalists.