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10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. Online giving in 2008 was up 44% from 2007.

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Charitable Giving in a down economy: Performance strategies for any market

Qgiv

An expert in her field, Lori has several decades of experience working with some of the largest commercial and nonprofits in the world, but prefers to use analytics for the greater good by helping social good organizations make a bigger impact in the work that they do. The economy is complex, and uncertainty is high. Follow the Leaders.

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[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

Organization: Women for Women International. Organization Size: Approximately 70 DC/stateside employees; more than 100 field staff employees in eight countries in Africa, the Balkans and the Middle East. What was the very first social media tool your organization utilized, and when? Please summarize your ROI.

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Great reads from around the web on February 23rd

Amy Sample Ward

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence.

Web 108
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Social Networking Communities Are Migrant Communities

Nonprofit Tech for Good

I first got on MySpace in February 2006 when I created a portal to Nonprofit Organizations on MySpace. I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). At the same time I created the Nonprofit Organizations YouTube Channel.

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Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Beth's Blog: How Nonprofits Can Use Social Media

2008 SXSW Panel: Pimp Your Nonprofit Cause photo by Ed Schipul. And, if you’re thinking your organization can’t afford to send you to the conference, there are scholarships available for nonprofits folks. In 2008, we wore funny hats to go with the theme of our panel. Web ROI: It’s not dollars, it’s (common) sense.

Comment 101
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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. The era of “winging” it in social media is over.