Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 24, 2012
My first ladder of engagement was developed for the America’s Giving Challenge contest that I won in 2008 - it was a framework that used the “community manager” or “network weaver” as the human face to connect with people and bring them to the next level of involvement. … Read More
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2008
Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Effective ROI StoryTelling Techniques.
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Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 28, 2012
Here’s how it works, according to their recent Facebook and Tumblr posts: The Nature Conservancy has used photo contests to crowdsource photos from its network through social media in the post, as far back as 2008 when it ran a contest on Flickr. There are some obvious benefits: Engaging its network beyond the like on Facebook.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 12, 2009
Measure social media with key metrics for visibility, engagement and advocacy . While advocates of social technologies rightly point out that these are not the only metrics by which social technologies should be judged, they are the metrics that the majority of respondents to our survey cited as driving their participation.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 5, 2009
But, maybe you've done some of that thinking and implemented a few focused social media experiments in 2008 and have gleaned some insights. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Use Time Management Techniques.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 30, 2008
January 2008 As the first place winner in the America's Giving Challenge for Global Causes, I use several twitter strategies. I also learned that one-on-one donor solicitation techniques can also work and some of the challenges of being able to track the velocity or flow of networked donations.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 27, 2010
I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. I’ve using the technique to deliver conversational keynotes at conferences. Some Reflections.
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