Seth Godin on Innovation, Failure and Why Non-profits Should Stop Operating like Businesses
NetWits
DECEMBER 28, 2010
Back in January of 2008 he told us (the non-profit sector) that we should be looking to use the internet in new and innovative ways to build community and engage our supporters because direct mail, although still a huge revenue source, was beginning to show signs of fatigue. Fundraising Email Response Rate is 0.13%.
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