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Centralizing Communications with the University of Massachusetts Amherst + Salesforce Marketing Cloud

Cloud 4 Good

Founded in 1863 as a land-grant university, the University of Massachusetts Amherst (UMass Amherst) has remained unwavering in its commitment to social change and creating a better world. News & World Report’s Best Colleges Guide, making it one of the most improved institutions among top tier public universities in America.

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The University of Alabama at Birmingham: Transforming Student Journeys Through Salesforce

Cloud 4 Good

The University of Alabama at Birmingham (UAB) is an internationally-renowned, public doctoral research university and academic health center dedicated to transforming the student experience. Improving Internal & External Communications with Marketing Cloud.

Alabama 113
professionals

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. The following prompt and instructions can help you develop it.

Digital 298
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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. Universal Analytics (UA) has stopped processing data. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources.

Track 255
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. All that’s needed is a 360-degree shift in how you view your business universe. You don’t need to be the least expensive option in the market, but competitive pricing is a must.”

Strategy 221
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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. So here’s how to write great content, every time. Feels good, doesn't it?

Content 294
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. However, this is not a universal rule. The end of the year is a critical time for nonprofit fundraising.

Practice 243