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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. In a standard sales funnel, you want to focus on engaging and nurturing leads down the funnel to the bottom, which is where they’d convert to membership. Was it through social media traffic or email clicks?

Create 169
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. From there, IAEE produced a three-part series of webinars that focused on topics specific to them.

Data 210
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

But I have learned a few things about each of those topics. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach. Why dive into subjects that are off my beaten path of discovery? For one compelling reason.

YouTube 221
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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

Public 340
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Are you getting the most out of your retention data?

Association Analytics

You may find that the slight hit to registration revenue is well offset by the longer-term increase in dues and product sales they bring by staying with your association for years to come. This data can also help your sales team narrow which target market segments make the best long-term members. Schedule a demo to learn more.

Retention 169
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What is Sponsored Content and How To Make It (The Right Way)

Association TV

You might’ve done a flyover of the topic before, but we’re coming all the way in for a landing, so fasten your seatbelts – exits are found at the top of your screen, and refreshments are available in your kitchen. They should be getting solid, unbiased information from a trusted source on a topic they want to learn about.

Sponsor 276
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Are you getting the most out of your retention data?

Association Analytics

You may find that the slight hit to registration revenue is well offset by the longer-term increase in dues and product sales they bring by staying with your association for years to come. This data can also help your sales team narrow which target market segments make the best long-term members. Acquisition Channel.

Retention 192