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Audience Research vs. Usability Testing: Which to Use When

Forum One

The most common approaches are through two research approaches: audience research and usability testing. When it comes to audience research and usability testing, the two approaches can sometimes get mixed up, because after all, aren’t our audiences using our digital platform or tool? Usability testing: Defining the experience.

Test 84
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need.

Data 210
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Design Series: Understanding Audience Needs

Forum One

And that strategic teamwork translates to efficiency on the other end, building products that audiences want to engage with because they’ve been thoroughly tested and designed. Here are methods for approaching user engagement that build and rely on trust: Surveys and Feedback Forms Listen to the crowd!

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A New Nonprofit Donor Paradigm: First-Time And Habitual Gifts

Bloomerang

A New Nonprofit Donor Paradigm How about categorizing gifts as: First time Habitual Thoughtful Passionate Today we’ll look at the first two; we’ll cover the latter two in Part 2. First time First-time donors are making their very first gift to your organization. Send a donor engagement survey.

Gift 71
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Get More Out of AI, Start Chatting

.orgSource

Use ChatGPT to design and conduct surveys and market research. A tech staff, with some time on their hands, could have an out-of-the-box AI interacting with your members fairly quickly. A bot that integrates with your data will require more time and expertise. When Roose was invited to test the AI, he discovered its dark side.

Las Vegas 221
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Maintaining Your Site’s Accessibility Well After Launch

Forum One

It takes intention and planning to maintain a website’s level of accessibility as you make content and development updates over time. Survey your content creators and pressure-test your design system—do you have adequate styles for all your content needs? But this can lead to outdated or unaligned content when standards change.

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Try Qriously for free: Real-time data for your organization!

Amy Sample Ward

Last week, I had a lot of fun test-driving Qriously , a new application that replaces advertisements on smart phones with questions, creating real-time feedback about the topics you are interested in. If you missed it, here’s last week’s post about Qriously.) You have to share what you learn! That’s it!

Free 233