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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing.

Trend 221
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What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

The MatrixFiles

These are organizations that are not going back to their pre-pandemic structures and offerings. In case you missed it, Matrix Group now has a podcast. It’s called Associations Thrive ! Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022. Many are re-imagining their conferences.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

There are endless unanswered questions about where technology, and particularly AI, will take us, our lifestyles, and our careers. This uncertainty prompted me to invite two of the most visionary people I know to spend time with me on my podcast considering the future of the association industry. This episode will air on March 30.

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What Do Successful Associations Have in Common? What We’re Learning from the Associations Thrive Podcast

The MatrixFiles

These are organizations that are not going back to their pre-pandemic structures and offerings. In case you missed it, Matrix Group now has a podcast. It’s called Associations Thrive ! Associations Thrive came out of a marketing planning meeting I held with my team at the beginning of Summer 2022. Many are re-imagining their conferences.

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Get More Out of AI, Start Chatting

.orgSource

I asked all three bots to list 10 highly creative ways that associations could use their services. Create a chatbot to provide quick guidance on legal and compliance matters specific to your industry or association. You’ve probably had a conversation with the bot twins, ChatGPT and Bard. Check Bing out. Humans still do better creative.

Las Vegas 221
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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

Isolation taught us the value of the relationships and the technology that sustained our communities. There was no working partnership with industry and public health. One message that rings loud and clear is the importance of connections. Civic and government partners played pivotal roles in their ability to provide that support.

Milwaukee 221
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Foundations step up funding to bolster trust in local news 

Candid

The COVID-19 pandemic brought more challenges for the industry, as demand for local news grew but revenue and outlets shrank. In 2023, an average of 2.5 newspapers closed each week , up from two a week in 2022. Funders including the John S. and James L. Knight, John D. and Catherine T. In Sacramento, California, the James B.

Local 52