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12 of Your Email Deliverability Questions Answered

EveryAction

Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist , shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment. Surveys are my go-to when it comes to improving engagement.

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Dear Moby, what are the different types of email marketing? 

Whole Whale

Please take a few minutes to complete our short survey. Take Our Survey Now Thank you, PowerPoetry Team #MobyTip: Always remember to utilize a/b testing to optimize your email strategy and discover your audience’s best preferences. That’s why we’re reaching out to our supporters for feedback.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

To compensate for these changes in individual behavior, digital campaigners have had to up their testing and innovating game to new levels, and bite the bullet and send more email than ever before. Having a tool that allows for easy segmentation and testing is key to improving email deliverability. This is where EveryAction comes in!

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Why Segmentation Is So Important in Email Marketing

NetWits

It will also help to prevent people from marking you as Spam. Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea. Also use message testing to identify the best time to send messages. E-mail Schedules & Strategies.

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5 Steps to Finding the Ideal Email Service Provider

NTEN

Are surveys included or available at an extra fee? Ideally this includes a strict anti-spam policy, automatic SPAM cleaners, ISP-specific controls and white-list approvals. Free trial: Make sure you can do a free trial for a period of at least two weeks: DO NOT sign on before you put an ESP to the test.

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Big Email Change Is Coming: Is Your Nonprofit Ready?

Bloomerang

Open rates are helpful with A/B testing. Your organization needs to test what day and time is best to send out your newsletter. Unfortunately, it will be tough to test this if you have no clue whether a large swath of your subscribers have opened the email or not! Get to know your subscribers better via surveys. .

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Highlights from the 2009 eNonprofit Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails. Segment, test and repeat. Here are the highlights. However, as online programs have matured, the decline in the performance of email has slowed.