Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  In that post, he describes one technique - make yourself a public case study.    So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI. 

Digg 88

Digg ROI Twitter Slides 88

EveryAction

AUGUST 3, 2023

These insights help organizations tailor their engagement strategies and ensure that your team’s time and resources go to the individuals most likely to contribute significantly⁠—which increases the ROI (return on investment) of your major giving efforts. Establish specific major giving levels and benefits.

Strategy 177

Strategy Giving Fundraising Gift 177

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

sgEngage

FEBRUARY 4, 2022

O ur Intelligence for Good® approach combines licensed and proprietary data assets, world-class industry data science expertise, advanced machine-learning techniques, and robust analytic methodologies – all optimized to drive your mission impact. . See how The Houston Zoo saw a 373% increase in ROI. .

Data 95

Data Houston Classes Analytics 95

NonProfit Hub

MAY 17, 2021

” Peter Ross | How to Measure the ROI of Your Marketing Strategies. With a keen focus on return on investment (ROI) and key performance indicators (KPI), he helped us examine four areas that are relevant to every modern nonprofit: Cost per Visitor (CPV). Maryanne Dersch | Making it Stick: How to Get New Ideas into Action.

Causes 56

Causes Time ROI Influence 56

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

ROI 50

ROI Social Media Slides NTEN 50

ASU Lodestar Center

JULY 22, 2019

This issue can lead to a lack of recruitment and retention techniques. Executive search firms are costly but can positively impact ROI for the organization if the ideal candidate is recruited and selected for the role. Nonprofit organizations must create development programs within the company as a retention technique.

Effective 72

Effective Retention Illinois Technique 72

See3

FEBRUARY 25, 2008

Using stop motion technique more common with animation, it is a nice way to get people to pay attention to something pretty mundane. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Sure they do, but so does an engaging story. Case Soup: Nonprofit Video Secrets Revealed!

Technique 40

Technique Video YouTube FAQ 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

2. Living Case Study Technique: Assessment also helps find examples from the participants themselves. Role Playing Simulation For Making ROI Argument: Many nonprofits are often faced with the question, “What the value of social media&# from senior management. Having a metaphor, made it easy. Ellie taught a great trick.

Social Media 96

Social Media Reflection Leadership Media 96

CauseVox

APRIL 29, 2021

See this article for more tips on calculating your ROI. Mark those that you want to do again, and cross out anything that wasn’t worth your time or had a low return on investment (ROI). Sign up for free today and see how you can raise more with less (and increase your ROI). List Your Resources. You also need a way.

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Calendar Template Guide Fundraising 98

sgEngage

MARCH 22, 2022

According to our guide to multi-channel marketing , companies that switch to integrated marketing techniques see an average 24% increase in their marketing ROI. This new, more effective communication strategy is referred to as integrated or multi-channel marketing, and it allows you to connect with supporters across all channels. .

Retention 98

Retention Communication Donor Strategy 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2013

This workshop will share strategies and techniques for changing your nonprofits culture to be more agile, training other staff to be social to scale, and managing your nonprofit’s c-suite and board. The workshop will share tips and techniques for culture change, training, and adoption.

Interaction 104

Interaction Instructional Design Measure Badge 104

Beth's Blog: How Nonprofits Can Use Social Media

MAY 17, 2011

Last week, I was an instructor for NTEN’s Technology Leadership Academy for a session on Nonprofit Technology ROI Methods. I also used composite scenarios based on real-life nonprofits needing to apply ROI techniques to technology purchase decisions. It was delivered in two sessions.

Design 107

Design Effective Experiment Learning 107

AccelEvents

JULY 28, 2021

Consider attracting top talent but hosting a free hybrid event to build brand awareness and use audience metrics for long-term ROI. Gamification is a fun technique that can boost engagement at online events and garner statistics about your event-goers. 4) Lean Into Gamification Like GPJ Experience Marketing Suggests.

Ideas 98

Ideas Metrics Virtual Hosting 98

Qgiv

MAY 26, 2021

We use those tools and techniques to raise awareness for an organization or cause to help them find supporters for their mission, and ultimately raise money, recruit volunteers, or anything else to help them with their mission. Q: How did you end up partnering with Qgiv? Q: Why should nonprofits consider working with you?

Florida 52

Florida Social Media Technique Indianapolis 52

Everyaction

MAY 24, 2018

Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Combining both content marketing techniques and digital advertising tools has delivered value to nonprofits. EveryAction’s contact records can track nonprofit's relationships with their supporters across any channel.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

And if you need to make the ROI argument on why you are spending time and resources on creating visuals, here’s a list of the tangible and intangible benefits of adding infographics to your marketing and reporting mix. Moment—Using your data to tell stories, make decisions, and change the world.”

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Blended Measure Chapter Picture 136

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

I took measurement and since David Neff wore an apron and talked about kitchen tools and recipes, I riffed on cooking measuring techniques. If you track you time and have specific tasks, you know what you're getting for your time investment. It's just one step away from looking at ROI. You can see the full slide deck here.

Social Media 95

Social Media Measure Jordan Tips 95

AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . Taking on some of the work yourself will boost overall event ROI as you will also save on hiring writers for copy or graphic designers for design work. .

Marketing 105

Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2010

The Haiti crisis demonstrated that text to give fundraising can be a powerful tool, particularly as an "early responder" fundraising technique in disaster. Or be bailout for our nonprofit. But will the dramatic text fundraising that we saw the Red Cross experience translate to every non-profit that wants to add it to their tool bag?

Open 95

Open Gartner Fundraising Hype 95

AccelEvents

JUNE 21, 2021

The details will depend on your unique funnel for your hybrid event , but there are tools and techniques that can be implemented to help you operationalize this. . By tapping into each stage of your event marketing funnel, you will be able to garner more leads and boost sales and ROI. Identifying your funnel is the first step.

Marketing 91

Marketing Registration Map Virtual 91

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2020

helps fundraisers understand the motivations and desires of potential donors, thereby increasing online donor conversion and retention rates, and, ultimately, ROI. We use natural language processing, a machine-learning technique, to generate a summary of topics and sentiment of individual news stories. Using all of this data, Quilt.AI

Benefit 65

Benefit Fundraising Retention Conversation 65

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Live in a tool or technique for at least month before adding something new. Use Time Management Techniques. Learn to use the tools that help you measure success.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

2: Use listening techniques to develop a deep understanding of the audience. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king. Use an excel spreadsheet to look at events, fundraisers, programs, web site content, performances, and other activities to socialize.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. Make a note of ROI benchmarks. What's the technique that converts the Apollonian distancing of neatly printed tables to the Dionysian Savvy Chavvy - then, maybe, it'll be pretty clear what's working and what the impact really is. Tags: socialmediametrics ROI. Photo by Caveman92223.

Social Media 50

Social Media Media Social ROI 50

AccelEvents

APRIL 23, 2021

Your digital crowd will provide a lot of value to your event, including audience data, ROI, and easy marketing techniques like the ability to share your event on social media. So don’t be afraid to shower them with love! Strategy #5- Keep Registration Flexible.

Experiment 98

Experiment Marketing Strategy Virtual 98

NTEN

SEPTEMBER 14, 2011

That's why we're about to offer " The Email Fundraiser's Toolkit ", covering storytelling, subject lines, list building, the best tools for the job, ROI – pretty much everything your organization needs to make your campaign a success. How to adapt their techniques and practices to improve results. * How to define and measure success.

Course 59

Course email Create Strategy 59

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

It was particularly high this week because I’ve been a/b testing different engagement techniques and some of them seem to be working! I learned a new term from colleague, KD Paine, AVE , who is attending a conference where measurement professionals are debating communications and social media measurement and ROI standards.

Measure 100

Measure Facebook Screencast Metrics 100

AccelEvents

APRIL 23, 2021

Your digital crowd will provide a lot of value to your event, including audience data, ROI, and easy marketing techniques like the ability to share your event on social media. So don’t be afraid to shower them with love! Strategy #5- Keep Registration Flexible.

Experiment 90

Experiment Marketing Strategy Virtual 90

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2009

We've been working on what started out as the a chapter on Metrics and ROI. And because listening and learning more techniques versus outcomes - and techniques that you need to use continuosly, those became the dotted links knitting the outcomes together. . Now we've transformed into the concept of learning and listening loops.

Learning 50

Learning Technique Metrics ROI 50

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Go Beyond Personalization Personalization has been a professional persuader’s go-to convincing technique for some time now. Increased ROI Advantages: Improved customer acquisition and retention. There is no neutral.

Tech 221

Tech Gartner Online Platform 221

Neon CRM

AUGUST 18, 2023

Direct Mail Email Events In one 2022 study , traditional direct mail sent in a letter-sized envelope resulted in a 112% ROI. Our environmental nonprofit, for example, may plan a picnic in a newly-restored ecosystem, give a demonstration of propagation techniques, or organize a plant-spotting scavenger hunt.

Guide 52

Guide Fundraising Mail Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Donor Solicitation Techniques on Twitter. Blogging Behind the Nonprofit Firewall: ROI Approach. Effective ROI StoryTelling Techniques. Giving Good Poke.

ROI 50

ROI Widget Metrics Cambodia 50

Gyrus

NOVEMBER 3, 2016

I could talk about learning techniques utilized in the past seven games and why players were less intimidated by pitches they encountered the second and third time around, or possibly what a combined 176 years of waiting can teach us in preparing for the future. The possibilities of this capability are virtually endless.

Learning 61

Learning Organization Statistics Cleveland 61

ASU Lodestar Center

MAY 20, 2016

These are techniques even smaller organizations can implement every day to improve their marketing efforts, see more impressive results, and gain even more loyalty from their communities. It's also shockingly economical and far more effective than traditional marketing techniques. Partner with your community.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. What information would be most useful to you?

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NTC Design Case Study ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. What are the best techniques for person-to-person networking? Fun with Metrics: Measuring Success and ROI. Conversations.

Florida 50

Florida ROI Metrics Social Media 50