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5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing strategy. Email marketing ROI is around 4,300%. 50% of the ROI of a pin can happens after 2.5

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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie!

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16 Must-Know Stats About Online Fundraising and Social Media

Nonprofit Tech for Good

And email ROI and online giving is up, up, up! Source: M+R Benchmarks Study. Source: M+R Benchmarks Study. But digital and mobile app payments are coming. The global internet population is set to triple in the next four years. The Internet of Things will transform our world. Source: Abila. Source: Network for Good.

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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video Stats: How Video Impacts Constituent Behavior.

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Participate in ‘The State of Nonprofit Technology Survey’

NonProfit PRO

To better understand how nonprofits have been investing or will invest in various technologies, "The State of Nonprofit Technology" survey will look at nonprofit organizations' technology investments, as well as the corresponding ROI for those investments.

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6 Tips For CRM Budget Planning

TechImpact

CRM systems specifically tend to streamline workflow, integrate key systems, enhance database security and management, provide scalability, and ROI, among other benefits. Start studying your nonprofit’s budget the year before. However, the results can really demonstrate long-term tech success and sustainability if planned for.

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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

Compile stats to share with executive staff. A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. All that said, the truth is that there is no magical word or case study that you can present to skeptical executive staff to make them instantly get it.