Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. The truth is that you get out of social media what you put into it.

Social Media 239

Social Media Media Ning Social 239

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

Social Media 277

Social Media Avatar Media Ratio 277

Nonprofit Tech for Good

FEBRUARY 8, 2012

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Experiment with social media dashboards. Write social media and mobile technology policies. Add social networking icons.

Social Media 266

Social Media Social Media Tech 266

Nonprofit Tech for Good

NOVEMBER 21, 2010

Title: Social Media Manager. YouTube: youtube.com/StopPancreaticCancer. What was the very first social media tool your organization utilized, and when? I am a full-time employee of the Pancreatic Cancer Action Network, and as the Social Media Manager I manage all the social networking efforts for the organization.

Cancer 218

Cancer Social Media Los Angeles Action 218

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. The Sierra Club :: www.sierracluub.org.

Social Media 241

Social Media Integration Websites Widget 241

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

DECEMBER 13, 2010

YouTube: youtube.com/natureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. What social media tools are you currently utilizing? Please summarize your ROI.

Social Media 206

Social Media Conservancy Interview Media 206

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. Twitter has taught me a valuable lesson about social media ROI.

Newsletter 247

Newsletter Social Media Build Media 247

Nonprofit Tech for Good

NOVEMBER 29, 2010

YouTube: youtube.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Are you tracking Return on Investment (ROI), and how? Title: CEO.

Social Media 254

Social Media Interview Examples Media 254

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 150

Social Media Communication Media Online 150

Nonprofit Tech for Good

JULY 9, 2012

The successful use of social media requires a significant time investment. To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos.

Social Media 268

Social Media Management Media Social 268

Nonprofit Tech for Good

DECEMBER 5, 2010

YouTube: youtube.com/womenforwomenintl. What was the very first social media tool your organization utilized, and when? The first social networking tool the organization utilized was MySpace is 2007. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010.

Social Media 211

Social Media International Interview Examples 211

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 100

Social Media Communication Media Online 100

Wild Apricot

MAY 22, 2009

By now, even your grandmother knows social media is hot, but what’s the ROI on that social networking? But what if you could track stats for all your major networks - free - from your desktop or home page, without giving out your passwords? SociafyQ is designed to do just that.( read more ). read more ).

Social Media 108

Social Media Analytics Track Free 108

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Nonprofits have to pay full price for advertising on social media. Nonprofits couldn’t expect social media to be free forever. Social networks are for-profits enterprises and their revenue models are almost entirely based on advertising revenue. The Next Big Thing in social media has no tangible ROI.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

DECEMBER 28, 2010

YouTube: youtube.com/hsus. What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Are you tracking Return on Investment (ROI), and how?

United States 236

United States Social Media Interview Examples 236

Nonprofit Tech for Good

APRIL 2, 2016

LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr? Social media is in a weird transition right now. As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within social networks will revitalize online fundraising.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. At the time, nonprofits were primarily only using Myspace and YouTube. The media had made Myspace, and social networking in general, out to be dangerous, life-threatening even. Find your competitors the Web.

Social Media 243

Social Media Media Social Stats 243

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), and training (HTML, photo-editing, social and mobile media best practices ). The era of winging it in social media is over. Facebook, Twitter, YouTube, etc.

Social Media 237

Social Media Management Media Social 237

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2010

Foursquare is a location-based social network.      Think of it as a social network where your status up is not what you're doing, but where you are.     "If you goal is to dip your toes into the waters of social media, then your measure is the dampness of your toes."

YouTube 95

YouTube Badge Museum Mashup 95

Nonprofit Tech for Good

DECEMBER 30, 2009

5% A social networking site (like Facebook). Which social networking sites does your organization have an “official&# presence/profile on? 14% YouTube. Related Posts: Tags: ROI (Return on Investment). [ [link] ]. 43% Yes… our organization blogs regularly. 14% No… no plans to launch a blog.

Results 192

Results Communication Strategy Myspace 192

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. Knock Out Animal Fighting YouTube Contest??? important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t I run the org???s

Case Study 50

Case Study ROI Social Media Contest 50

Nonprofit Tech for Good

FEBRUARY 1, 2011

YouTube: youtube.com/nationalwildlife. What was the very first social media tool your organization utilized, and when? While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites.

Social Media 190

Social Media National Interview Examples 190

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. The best social media managers have a voracious appetite for news and current affairs. Learn basic HTML. VIDEO: HTML All Writers Need to Know. Diversify your news sources.

Social Media 241

Social Media Media Management Social 241

Nonprofit Tech for Good

JANUARY 8, 2012

Add links to your nonprofit’s website, blog, and social networking communities. There’s way too much marketing happening on social networking sites and not enough storytelling. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

Google 209

Google Practice gMail Avatar 209

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. If you are managing numerous social networking profiles Monday-Friday, then you need some down time on Saturday and Sunday.

Social Media 253

Social Media Media Management Tips 253

Nonprofit Tech for Good

FEBRUARY 26, 2012

Add links to your nonprofit’s website, blog, and social networking communities. There’s way too much marketing happening on social networking sites and not enough storytelling. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety.

Google 191

Google Practice gMail Avatar 191

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

TechSoup has just published the second article on a three-part series on Social Networks and Nonprofits. The first article, Should Your Organization Use Social Networking Sites? Signs that a social networking site might work ??? or not work ??? This thinking approach keeps us from fondling the hammer.

Social Network 50

Social Network Benefit Network Organization 50

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. YouTube: youtube.com/thetaprootfoundation. What was the very first social media tool your organization utilized, and when? Megan: MySpace was probably our first introduction to social media, but not sure the year we created the account.

Social Media 189

Social Media Foundation Examples Media 189

Care2

MAY 28, 2011

YouTube: 19.94% of the U.S population is on YouTube. Social Media: Just One Slice of the Pie. While these stats are not terrible (in particular Facebooks and Youtube’s) it does demonstrate that the world does not revolve around social media for millions of people in the United States. Is It Worth It?

Social Media 77

Social Media Media Stats Myspace 77

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet.

Social Media 217

Social Media Media Avatar Organization 217

AFP Blog

MARCH 25, 2011

ROI of social media can be an intangible- The NonProfit Times March 15, 2011: "here's Facebook, Second Life, Myspace, LinkedIn, YouTube, Twitter and now Jumo. There are many smaller social networking platforms. What's It Cost?

ROI 22

ROI Social Media Baltimore Second Life 22

Care2

MARCH 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The only cost, as with many social campaigns, was staff time.

YouTube 41

YouTube Generation Video Social Media 41

Nonprofit Tech for Good

DECEMBER 2, 2009

When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook , then YouTube , and now Twitter. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

Myspace 190

Myspace Teen Facebook Social Network 190

Care2

MARCH 4, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The only cost, as with many social campaigns, was staff time.

YouTube 41

YouTube Social Media Generation Video 41

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" based nonprofit to apply to the YouTube Nonprofit Program.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" based nonprofit to apply to the YouTube Nonprofit Program.

YouTube 34

YouTube Video Social Media Advocacy 34