NTEN

JUNE 29, 2011

Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI?

ROI 94

ROI Facebook Advocacy Social Media 94

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

ROI 59

ROI Social Media Media Social 59

.orgSource

AUGUST 28, 2023

A social media following doesn’t guarantee that exclusive pedigree. Although an expert who comes with a big social network would be at the top of my list. You might even begin your search by following related hashtags on social platforms or industry forums. Influencers are not necessarily thought leaders.

YouTube 221

YouTube Industry Leadership Podcast 221

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. Twitter has taught me a valuable lesson about social media ROI.

Newsletter 256

Newsletter Social Media Build Media 256

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Pitch to “Follow” on social networking sites in every issue. e-Newsletters Mobile Technology Social Media'

Newsletter 243

Newsletter Learning Social Media Social Network 243

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

TechImpact

OCTOBER 2, 2014

Here are 5 facts about content marketing your nonprofit needs to know in order to take its social media marketing campaigns to the next level in 2015. Email marketing ROI is around 4,300%. Facebook is still driving traffic to your other online assets, be it your other social outlets, your blog, or your website.

Stats 226

Stats Content Marketing Change 226

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Nonprofits have to pay full price for advertising on social media. Nonprofits couldn’t expect social media to be free forever. Social networks are for-profits enterprises and their revenue models are almost entirely based on advertising revenue. The Next Big Thing in social media has no tangible ROI.

Social Media 100

Social Media Media Social ROI 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI 66

ROI Results Community Online 66

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 170

Social Media Communication Media Online 170

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Not adding social-networking icons to your website. Blogging is the glue that holds your social-media strategy together. Craziness!

Social Media 279

Social Media Avatar Media Ratio 279

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 150

Social Media Communication Media Online 150

Nonprofit Tech for Good

NOVEMBER 21, 2010

I am a full-time employee of the Pancreatic Cancer Action Network, and as the Social Media Manager I manage all the social networking efforts for the organization. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I am tracking the ROI.

Cancer 225

Cancer Los Angeles Social Media Action 225

Nonprofit Tech for Good

JUNE 1, 2011

Blogging has transcended my ROI (return on investment) , primarily from simply featuring my e-newsletter “Subscribe&# option and social networking icons in the upper right column. As I have said many times, I was a reluctant blogger. I did not think the Internet needed another blogger. But I was wrong.

Blogger 229

Blogger Newsletter ROI WordPress 229

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage.

Social Media 250

Social Media Integration Websites Widget 250

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. The truth is that you get out of social media what you put into it.

Social Media 248

Social Media Media Ning Social 248

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

Social Network 61

Social Network Studies Network Social 61

Nonprofit Tech for Good

JULY 9, 2012

The successful use of social media requires a significant time investment. To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos.

Social Media 273

Social Media Management Media Social 273

Nonprofit Tech for Good

DECEMBER 28, 2010

I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Every full time staffer we have on the Emerging Media team has been paid for by raising money on social networks. Are you tracking Return on Investment (ROI), and how?

United States 246

United States Social Media Interview Examples 246

Care2

SEPTEMBER 21, 2010

The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. The Philosophy and Definition of ROI. Beth's four 'I' terms are a contextual lens through which to look at social media ROI.

ROI 57

ROI Social Media Metrics Strategy 57

Tech Soup

FEBRUARY 24, 2009

Last week Beth Kanter presented on a Webinar about ROI, click here to view the recording. If you didn't have a chance to participate in the Storytelling & Social Media series now is your chance to watch all five. Tools Social Networking Using the Web and Internet. Here are links to each: read more.

ROI 43

ROI Storytelling Social Network NTEN 43

Nonprofit Tech for Good

MARCH 9, 2011

If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. Community building on Facebook and other social networking sites is an art and finding your Facebook voice takes time and experimentation.

Voice 272

Voice Facebook Org Beginner 272

Nonprofit Tech for Good

JUNE 13, 2013

then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success. Social Network Followers. If you post too often or at the wrong times, then you’ll likely lose as many followers as you gain and your social networks will stagnate.

Track 186

Track Mobile Media Fundraising 186

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

ROI 91

ROI Examples Results Social Media 91

Nonprofit Tech for Good

FEBRUARY 8, 2012

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Experiment with social media dashboards. Write social media and mobile technology policies. Add social networking icons.

Social Media 272

Social Media Social Media Tech 272

Nonprofit Tech for Good

DECEMBER 13, 2010

I should say I did recently hire a social media volunteer who helps me on a part-time basis. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Social networking sites and mobile are on the rise, but we can’t forget our traditional marketing methods bringing in the majority of the revenue.

Social Media 210

Social Media Conservancy Interview Media 210

Zen and the Art of Nonprofit Technology

AUGUST 31, 2010

Women Who Tech’s thought provoking virtual panels offer the latest resources and tools for launching a successful startup, tools and apps to build your online community, Social Media ROI, and more. ROI of Social Networking. Among the sessions: Launching Your Own Startup. Female Ferocity.

Tech 181

Tech Blogher Slideshare ROI 181

Nonprofit Tech for Good

JUNE 3, 2012

The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other social networking websites. The design and content of your nonprofit’s blog.

Social Media 100

Social Media Communication Media Online 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages. Do we attempt quantify them?

ROI 74

ROI Measure Ratio Benefit 74

Nonprofit Tech for Good

AUGUST 1, 2011

Also, when considering a relaunch of your blog, there are three must-haves to incorporate into the new design in order to maximize your nonprofit’s return on investment (ROI): 1) e-newsletter subscribe functionality; 2) a “Donate Now&# button; and 3) social networking icons.

Design 202

Design Web Widget Social 202

Nonprofit Tech for Good

JANUARY 16, 2012

” Now, just two weeks into January, I am completely addicted to pinning boards for social good on Pinterest. I haven’t been this hooked on a new social networking site since I first got on Twitter in June 2008, and based on recent data released by comScore and Hitwise, Pinterest traffic is soaring. e-Newsletter.

Profile 258

Profile Nonprofit Twitter Social Network 258

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Web filtering not only blocks pornography and spyware, but continues on to sports, entertainment, politics, and social networking. Flexibility has it’s own Return on Investment (ROI), particularly at nonprofits, where we generally have a lot more innovative thinking and opportunistic attitude than available budget.

ROI 50

ROI Policy Hunger Literacy 50

Nonprofit Tech for Good

NOVEMBER 29, 2010

We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once. Please summarize your ROI.

Social Media 263

Social Media Interview Examples Media 263

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. (A

ROI 50

ROI Social Media Measure Media 50

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339