Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2009

Photo by Jeff Pulver David Armano has an article on BusinessWeek called " The New Focus Group: The Collective " where he urges companies using social media to make the last word in ROI insight, not investment. Are you allowing your teams to create "pilots" prior to scrutinizing them through traditional ROI exercises?

ROI 91

ROI Learning Reflection Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2008

When this is published, I'm be flying down to Austin, Texas for the Legal Services TIG conference to do a session on ROI and Nonprofit Technology and a workshop on Social Media. The ROI presentation is not focused on Social Media but will most definitely inform the panel at NTC. Notes for the ROI session are here.

ROI 50

ROI Technology Cambodia Austin 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.    My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis.

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2010

Tags: Fundraising ROI Strategy agc2 case foundation contests.

Contest 98

Contest ROI Online Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2008

The introduction set the ground rules and offer these overview points to the what and why of social media ROI. What do we mean by metrics, measurement, and ROI? You may need to do small low risk pilot to figure out what can or cannot be measured for the ROI What are the challenges in measuring the success of social media?

Case Study 50

Case Study ROI Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. My friend Beka referred me to this fabulous 28-page Social Media ROI report from Peashoot. Social Media ROI View more presentations from Deanna Zandt.

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

I'm working up a presentation and workshop on ROI and NpTech for Legal Services Corporation TIG Conference in a couple of weeks. So, the most simplistic definition of Return on Investment (ROI) is the difference between cost and income (or quantified benefits) and expressed in dollar amounts or percentages.

ROI 74

ROI Measure Ratio Benefit 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2008

I'm working on workshop curriculum and a presentation about ROI and Nonprofit Technology for Legal Services Conference. That brought me to the question of "What are effective ROI storytelling techniques?" Do you have an example of a good ROI story telling? I'm focusing on Part 4: Effective Ways to Make Your Case.

ROI 50

ROI Technique Story Effective 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2009

I've been doing a lot of thinking about "ROI, Social Media, and Nonprofits" in preparation for a book chapter and several upcoming presentations, workshops, and webinars over the next couple of months. I've also been thinking about traditional ROI processes in the nonprofit technology context. Tags: ROI listening.

ROI 50

ROI Social Media Process Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

Flexibility has it’s own Return on Investment (ROI), particularly at nonprofits, where we generally have a lot more innovative thinking and opportunistic attitude than available budget. Tags: guest blogging ROI.

ROI 50

ROI Policy Hunger Literacy 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2007

What's the roi? See Dan Mcquillan's summary over at Netsquared some pointers and good thoughts on Social Media ROI and Nonprofits. What is the ROI of the Social Web for Nonprofits? The classic resistance to gathering data for nonprofit evaluations) Jeremiah Owyang, in his post called " The ROI of Blogging?

ROI 50

ROI Social Media Media Social 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2008

He tweeted this morning about some quick reflections on social media ROI: To know ROI of social media compare to paper base outreach. Tim Davies in the UK writes Tim's Blog and we share lots of cross overs in our topic interests. One series of posts that he did that I love are his one-page guides like this one about wikis.)

ROI 50

ROI Social Media Media Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 21, 2009

Tags: ROI.

ROI 93

ROI Comment Social Media Conversation 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2008

It's about why a blog behind the firewall makes sense -- part ROI business case, part introductory training. Ben and I also follow each other on Twitter (he's @minorjive ) and that's where I heard him mention this presentation. He kindly gave me permission to share it with all of you. We did a quick chat interview: What was the purpose?

ROI 50

ROI Wikispaces Comparison Blogger 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

I'm going to start the session with an overview of ROI thinking - mostly making the point about how measurement is more than math, but how it can help you figure out what is and what isn't working in social media.  tags: blogging nptech ).     I'm using my experience benchmarking my blog with key metrics. 

Metrics 56

Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

For the NTC ROI of Social Media Panel , the awesome panelists will do a case study slam. I had read about the "Ask Later" format used at Ignite Seattle , but on the plane back from my travels last week I got a chance to read Presentation Zen by Garr Reynolds and discovered that the format is called Pecha-Kucha.

ROI 50

ROI NTC Social Media Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2011

Council on Foundations ROI Panel. I participated on a panel called Face, Tweet, Link – Socia Media, Grantmaking & A True Social ROI. As for ROI—well, they are starting to think more about it, but feel that learning and shared learning is the most valuable return on investment. View more presentations from Beth Kanter.

Social Media 99

Social Media ROI Media Conference 99

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? KEY TAKEAWAYS ABOUT ROI, MEASUREMENT, and METRICS for nonprofits using social media If you or your boss are stuck on time spent ROI, track as you go. to quantify exposure Time spent on page & Vote count from poll program ???

Case Study 50

Case Study ROI Social Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video is cool, but it is also expensive (in time and money).

Video 139

Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2008

I've been in brainstorm mode for a panel called Social and Nonprofits ROI: Case Study Slam that I submitted. Here's the description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI.

Case Study 50

Case Study ROI Social Media Studies 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. What are the right tools to help measure success?

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

I guess I am wondering about the ROI of friendship! s got to be about the depth and value of the connections between members in a social network. How does that get represented? I am more curious about the metrics and how you use that information. Certainly, we aren't going to measure success by the number of friends we have? So, intangible.

ROI 50

ROI Analytics Google Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 22, 2019

However, if only focused on the ROI benefit – you lose some of that potential because it lead to prospecting over keeping current donors engaged. Fundraisers are looking at how to use the AI-Driven fundraising tools (early adopters at least) to improve ROI. We must embrace the concept of ‘ CoBoting ” is not part of the strategy.

Digital 114

Digital Technology Fundraising Adopt 114

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2009

Tags: ROI.

ROI 50

ROI Social Media Media Aggregator 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time.

Google 97

Google Search email Time 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2007

Just when I started to feel comfortable with understanding what metrics I might use for blogging, this comes along. A model for metrics and applications. However, the model may be applicable to s ocial media strategy and metrics.

Metrics 61

Metrics Measure Facebook ROI 61

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. ROI is as an acronym for a business term, Return on Investment.

Social Media 101

Social Media Change Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

With the launch of “ Measuring the Networked Nonprofit ” co-authored with KD Paine , we thought we do a reprise of our popular panel in 2009, “ Social Media, Nonprofit, ROI Poetry Slam.” In 2009, the “Social Media ROI Poetry Slam” SXSW lead to a book “Measuring the Networked Nonprofit.”

Doc 101

Doc ROI Measure Austin 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 16, 2011

The following year, I organized an Nonprofit Social Media ROI Poetry Slam where panelists delivered their presentations as poems. In 2010, did a crowdsourced session on crowdsourcing. Web ROI: It’s not dollars, it’s (common) sense. In 2008, we wore funny hats to go with the theme of our panel. Social Media for the Non-Sexy Cause.

Comment 101

Comment Chad ROI Austin 101

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

The study does not conduct a comprehensive ROI study of digital spending, but does describe how much nonprofits are spending per dollar raised online. As paid promotion becomes an increasingly important piece of the online marketing puzzle, it’s not just the giant national nonprofits getting in on the game.

Benchmark 64

Benchmark Studies Metrics Digital 64

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. Johnson of the Advertising Research Foundation and Tara Hunt, author of the Whuffie Factor. Here’s the list of panels.

Blogher 107

Blogher ROI Slideshare Free 107

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

Role Playing Simulation For Making ROI Argument: Many nonprofits are often faced with the question, “What the value of social media&# from senior management. I introduced some concepts about Social Media ROI and steps to making a case. I was able to capture some of her story with a FLIP camera.

Social Media 96

Social Media Reflection Leadership Media 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

KDPaine's SobCon Roi Of Relationships In Social Media View more presentations from kdpaine. So, headed over to say hello and to hear about her masterclass "ROI of Relationships." She gives a seven step framework for measuring the ROI of relationships. Tags: metrics ROI twitter. She gives us some suggestions for tools.

Measure 67

Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

MAY 17, 2011

Last week, I was an instructor for NTEN’s Technology Leadership Academy for a session on Nonprofit Technology ROI Methods. I also used composite scenarios based on real-life nonprofits needing to apply ROI techniques to technology purchase decisions. It was delivered in two sessions.

Design 107

Design Effective Experiment Learning 107