article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

YouTube: youtube.com/BigCatRescue. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. Name: Carol Baskin. Title: CEO.

article thumbnail

10 Blog Content Ideas for Nonprofit Organizations

Nonprofit Tech for Good

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Highlight press coverage. You get the idea. The possibilities are endless.

Content 237
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media ROI Case Study Slam Panel at 08NTC: Carie Lewis, Human Society

Beth's Blog: How Nonprofits Can Use Social Media

Knock Out Animal Fighting YouTube Contest??? youtube video views Get original contest ??? s choice award Number of youtube video views of winning submission MEASUREMENT TOOLS - tangible Sourced links for new list names from marketing ??? to quantify ROI Page views from our stats program & Video view count from youtube ???

article thumbnail

11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. However, while in Asia I got to watch CNN Asia and the BBC and read the local press. Learn basic HTML. VIDEO: HTML All Writers Need to Know. Diversify your news sources.

article thumbnail

Ten Things Nonprofits May Not Know About MySpace [But I Wish They Did]

Nonprofit Tech for Good

When I first started myspace.com/nonprofitorganizations almost 4 years ago I had no idea that it would evolve to become as large as it has, or that the brand/community/concept would spread to Facebook , then YouTube , and now Twitter. I was able then to tap into that community when I expanded into Facebook, Twitter, and YouTube.

Myspace 190
article thumbnail

See What’s Out There » Blog Archive » Illuminating Politics – Online

See3

This person told me that the behind-the-scenes phone calls and pressures, public meetings and traditional press were still how they did their work — and quite successfully. And this pressure from the bloggers acts as a feedback loop to the press, a loop that we never had before. Case Soup: Nonprofit Video Secrets Revealed!

Iraq 40
article thumbnail

Social Media in the Nonprofit Workplace: Does Your Organization Need A Social Media Policy?

Beth's Blog: How Nonprofits Can Use Social Media

Peter Campbell has a terrific post on the ROI of Flexibility , riffing on one of my earlier posts about IT and Social Media. I keep thinking about the presentation that Tony Hsieh from Zappos gave about organizational culture and that he would let any of his thousands employees talk to the press. Can every on staff be a spokesperson?