Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2011

Here’s one for Twitter. It’s really important to fill out the information in your Twitter profile especially the “Bio&# field where you sum up in a few words who you are and make it sound interesting. It’s like an elevator speech. Who does your organization/endeavor benefit?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 19, 2011

Back in November, someone in Senator Dowd’s office made this epic Twitter mistake. In a discussion thread about this mistake, my colleague Wendy Harman from the Red Cross said she hoped that if her organization made this mistake, she could find humor and an honest discussion. Here’s a play by play of the Twitter Faux Pas.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

One of their newest experiments is a Twitter campaign, #150jobs. What is the objective of the Twitter campaign? Because of the project’s scale, we opted to use Twitter as our communications channel instead of Facebook. We identified two quantitative success measures, Twitter impressions and content sharing.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

As a social media specialist at MomsRising.org and a Latina who has published a blog for seven years, has two Facebook pages, a Twitter account, a LinkedIn page and now a newly opened Pinterest account, easily the biggest misconception I have encountered is that Latinos are not online. We, too, are online, but the fiesta is at Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 20, 2013

One of the basic tenets of my first book with Alison Fine, “ The Networked Nonprofit ,” was that everyone in the organization participates in social media from the executive director on down – not just the “social media person.” Tweet your questions and share your resources on Twitter using #npsmpeer hashtag.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 18, 2010

Yesterday, I had the pleasure of participating in Twitter chat series #socialmedia. The beauty of Twitter is that you can do a little bit of network weaving to bring other people in the thread. I was scanning who else was on Twitter, but not participating in the thread and I tweeted a question or invitation to join them.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 21, 2015

My most engaged follower on Twitter this past week is Jennifer Preston. If you want to create value from your online professional network or your organization’s followers, you need to know your network, engage with your network, and build relationships. Jennifer was observing and tweeting during the session. (If

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2009

Twitter Lists: A Natural Evolution of Internet List Culture. Even better, I could browse, collect, and organize files on my own gopher and make it available for others to "gopher surf.". Even in the early days of the web, there was the urge to organize collections of files and links. Gopher Screen Capture.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2009

Twitter has been used during the G20 protests , election monitoring and crowd-sourcing the location of a torch when it was passing through San Francisco. The recently published The DigiActive Guide to Twitter for Activism (Click here to download the PDF version) offers some mini-case studies organized by objective.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2009

It got me thinking about managing multiples: multiple twitter accounts, multiple people tweeting from one account, and how do you tweet a network of affiliates or a movement. There are no official rules, although there is some great advice in the O'Reilly Twitter Book on this topic for corporate examples.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2010

This is an interesting social media networks fundraiser that asks donors to stop using Twitter or Facebook for a day (November 1st) to call awareness and financial support for autism. I got a follow up, personal email, from the organizers thanking me for the Tweet. See you on Twitter and Facebook on Tuesday! (Hopefully I can do it!).

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

There are no better champions for your organization’s communication’s strategy than your staff. In 2009, they embraced Twitter because journalists were active on Twitter and it was an efficient way to reach them. Policy makers, another target audience, were also using Twitter as a communications channel.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2011

Once you or your organization views the world with a networked mindset, then you need to visualize the network. The 5K Visual Browser is one tool that help you see connections between the people you interact with on Twitter. E-Mediat Twitter Network. Let’s focus on the very first steps.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2010

How Abundance Can Connect Arts Organizations With Audiences by Marc van Bree. A month or two ago, museums and galleries around the world participated in a Twitter event called Ask a Curator. A month or two ago, museums and galleries around the world participated in a Twitter event called Ask a Curator. What was the objective?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. Families USA is an organization fighting for affordable health care for all Americans. Families USA is an organization fighting for affordable health care for all Americans. It also made me wonder about the Google + and it is potential for social activism and organizing.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

All communications were strictly limited to my blog, Twitter and Facebook. Two donors were former colleagues who also have Twitter accounts. I counted most on Twitter followers to spread the word. This also tells us something about telling stories and increasing awareness of your issue or organization in general.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 6, 2009

I used the same fictional organization, the Earth Worm Sustainability Network, as I used in the Network Effectiveness Grantee Convening back in May. . This is the first time I ran it for people all from the same organization, with a limited amount of time, and mix of experience. Twitter is where the stalkers are."

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. I also wonder about the effectiveness of fundraising on Twitter as more and more organizations or individuals start doing it? Let's take a look at the brief history of fundraising on Twitter and lessons learned.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2010

I do an online pre-survey if possible and browse their social media outposts, ask questions about the audience to the host, etc. But one thing I’ve always wanted to try is a Twitter Chat before the session and use it as a focus group. A list of active Twitter users who do summer learning programs and their members.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2010

How networked nonprofits use twitter. Last week, I parachuted into BlogWorld 2010 in Las Vegas for less than 24 hours. I presented on two panels (How Nonprofits Use Twitter and CrowdSourced Philanthropy) in the Cause Track curated by Chris Noble and the good folks at WhatGives. How Networked Nonprofits Use Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

It isn’t about following thousands and thousands of friends on Twitter. Of course you have to be interested in what information or conversations they are sharing on Twitter. I know I am finding good people to follow on Twitter by the number of great exchanges that emerge on many topics. Here’s a few that I’ve used.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2009

Today, Pete Cashmore had a piece on CNN " Next Year's Twitter? FourSquare is a is location-based social network service overlays your Twitter network with an added layer of social gameplay. We decided to create an organization to facilitate those activities." Foursquare " predicting that FourSquare will be the darling of 2010.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Infusing Social Into Social Justice Organizations – Guest Post by Daniel Jae-Won Lee, Executive Director of the Levi Strauss Foundation. As courageous citizens connected with each other to express dissent and organize public actions, social media tools spurred activism and social change in unprecedented ways.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 10, 2009

After last week's social media workshop , a gentleman from a local nonprofit came up to me and said, "Well this social media stuff is all fine and good for large national advocacy organizations, but it is not very relevant for small or regional organizations with really tight resources.". Tags: twitter. What do you have to lose?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2008

Photo by Andy Field I think Chris Brogan said that the secret to Twitter is listening (or search), not blasting your message out. I'm starting with Twitter (don't know what Twitter is? How do your supporters (and potential supporters) view your organization? What are they saying about your organization?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2012

Gold Medaling in Social Media and Arts Organizations, guest post by James Nickerson. Additionally, over the past 2 years, Teddy and I were very lucky to work with other SF Arts organizations in the “Leveraging Social Media” (LSM) workshop series. Here’s his reflection.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 12, 2009

I think it is more than just having self-organizing values embedded in the way the tool works. I think these are four qualities to look for: Network: This is a collection of people and organizations that linked together. It's your professional social network or a network of organizations or typically both.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 14, 2008

She also mentioned how they were beginning to experiment with Twitter. They are setting up twitter accounts linked to programmatic areas and affinity groups. I'm sure we'll see more particularly as Kevin Dando urged stations to get a twitter account with their name. For example, here's the arts programming account.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2009

I just happen to notice a Twitter follower, David Lipscomb, who retweeted this great find from the McKinssey. This can be done with direct replies @ on Twitter or hashtags. It's a Twitter Guide to the Climate Bill Discussion. Does your organization have an example of strategic tweeting that is social?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2008

When I got to showing Twitter, I was met with the usual skepticism. So, I twittered about it as part of the demo and asked my network to leave some comments on the flickr photo. Chris Brogan started a project called " Twitter Packs " which is a simple list of people who use twitter organized by interests or locations.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2010

The week we launched TwitCause , TechCrunch called us a “ Causes for Twitter ,” today our platform for supporting nonprofit causes on Twitter has surpassed 500,000 followers , spotlighted dozens of nonprofits , raised tens of thousands of dollars, and won the hearts of celebrities, nonprofits, and caring Twitterers.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

There’s no doubt that social networks are allowing organizations to connect with and recruit non-traditional volunteers in new ways. At the same time, volunteer service organizations need to rethink how they work and what technology they use. The central question of the Networked Nonprofit is how organizations can embrace the change.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. To date the survey has received 131 responses; 45% projects and 55% organizations.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 26, 2009

Anyway, this small book about Twitter is packed with simple, practical advice for getting you up to speed quickly. I think of it as a kinda Strunk and White for Twitter with brevity, wit, great examples, and simplicity.Each color coded section covers: Getting Started. Twitter for Business. Tags: twitter. Conversations.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2008

I'm prepping a talk for Funders Network Briefing and seeking any examples of Women's Reproductive Health advocacy, organizing, or education using Social Networks (Facebook), Flickr, and Twitter. I got a few leads, but would like some more. Even if you're using those tools as part of a larger campaign, I'd like to see those too.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

Photo by Esparta A few weeks ago I did a book giveaway for the Twitter Book. Readers from nonprofits who wanted to a chance to win a copy of the book had to leave a comment saying how they were using Twitter and how they hoped to improve their results. Here's my shot at the answers: How is your organization currently using Twitter?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2009

Last week, I wrote about Twestival , the most recent example of fundraising on Twitter and a networked fundraiser of a scale we haven't seen before. I titled the post " Look Out Here Comes Everybody To Raise Money for charity:water on Twitter " with a wink to Clay Shirky's work. How is it being organized?

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