TechImpact

OCTOBER 2, 2014

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. YouTube has the highest engagement rate, and the lowest bounce rate. And for good reason, too.

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Stats Content Marketing Change 226

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Blogging only about your organization and its work is a mistake.

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Content Ideas Organization New York 237

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Let them be activists for your organization and your cause. Unless you study Facebook, Twitter, Pinterest.

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Social Media Training Train Media 278

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

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Social Media Free Media Hype 234

Nonprofit Tech for Good

DECEMBER 2, 2012

The Social Web has dramatically changed how non-governmental organizations communicate with supporters, donors and volunteers. Many organizations are making simple mistakes that are draining their social media Return on Investment (ROI) – the good news, however, is that these mistakes can be easily fixed. Cost: Free!

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Asia Social Media Practice Free 203

Nonprofit Tech for Good

DECEMBER 13, 2010

Organization: The Nature Conservancy. Organization Size: +1 million members, +3800 staff. YouTube: youtube.com/natureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. Please summarize your ROI.

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Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

NOVEMBER 29, 2010

Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. YouTube: youtube.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? Which has helped your organization the most and how? Please summarize your ROI.

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Social Media Interview Examples Media 261

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

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Social Media Media Ning Social 245

Nonprofit Tech for Good

NOVEMBER 21, 2010

Organization: Pancreatic Cancer Action Network. Organization Size: Medium. YouTube: youtube.com/StopPancreaticCancer. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs? gid=104492.

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Cancer Los Angeles Social Media Action 223

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

In the Into Focus report , See3, YouTube and Edelman surveyed nonprofit staff and found that the clear majority recognizes the power of video. In fact, 80% of respondents said video is important to their organization today, 91% believe video will become more important in the next 3 years, and. Finding the ROI.

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Video Communication Strategy Stats 139

Tech Soup

MARCH 18, 2013

In a panel hosted by TechSoup, representatives from four arts organizations discussed how they are using social media in new and innovative ways to market the arts. Maura Lafferty, an independent communications consultant working with classical musicians and performing arts organizations in San Francisco, CA. Ryan Biega is a.

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Arts San Francisco Community San Jose 57

Nonprofit Tech for Good

OCTOBER 14, 2009

There are thousands of Apps in the Facebook App Directory that Nonprofit Admins could experiment with on your organization’s Facebook Page, but below I have highlighted my five favorite Apps to get you started: 1. Your organization must be in GuideStar.org for you to be able to use Causes. The Static FBML App. Causes App.

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Facebook YouTube United States Twitter 218

Nonprofit Tech for Good

JULY 28, 2010

I first got on MySpace in February 2006 when I created a portal to Nonprofit Organizations on MySpace. I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). At the same time I created the Nonprofit Organizations YouTube Channel.

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Social Network Community Network Myspace 192

Nonprofit Tech for Good

APRIL 15, 2012

In fact, most nonprofits in the United States now regularly use social media in their communications and development campaigns, but few nonprofit social media practioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. The Broadcast Web], Web 2.0 [The

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Social Media Hype Free Media 100

Nonprofit Tech for Good

DECEMBER 5, 2010

Organization: Women for Women International. Organization Size: Approximately 70 DC/stateside employees; more than 100 field staff employees in eight countries in Africa, the Balkans and the Middle East. YouTube: youtube.com/womenforwomenintl. What was the very first social media tool your organization utilized, and when?

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Social Media International Interview Examples 215

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. The Broadcast Web], Web 2.0 [The

Social Media 100

Social Media Free Media Hype 100

Whole Whale

SEPTEMBER 22, 2020

One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” This is why buying an email list and just asking for donations doesn’t work — these people don’t know your organization and haven’t been primed to give. Paid: YouTube Ads. Forward to a friend.

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Ideas Donor Work Online 98

See3

MARCH 3, 2008

Today they got this letter: YouTube Broadcast Yourself™ Thank you for taking the time to submit your application to the YouTube Nonprofit program. Today they got this letter: YouTube Broadcast Yourself™ Thank you for taking the time to submit your application to the YouTube Nonprofit program.

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YouTube Broadcast Organization FAQ 40

Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

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Social Media Avatar Media Ratio 278

Nonprofit Tech for Good

FEBRUARY 8, 2012

Getting Started: Organization and Planning. Subscribe to, like, and follow large organizations with a mission that is similar to yours. Define metrics of measurement and create a social media ROI spreadsheet. 3) YouTube. Create a YouTube Channel/Google Account. Design your YouTube Channel.

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Social Media Social Media Tech 270

The Fundraising Authority

MAY 8, 2021

Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. Our guide will remove any confusion and help you decide if Google Ads is right for your organization. Many nonprofit organizations don’t have the time or resources to learn how to use Google Ads. But I think it makes sense.

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Grant Google Search Application 152

Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. I created and monitor the Social Media for Nonprofit Organizations LinkedIn Group which recently surpassed 14,000 members. LinkedIn Groups can be a powerhouse in ROI.

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Linkedin Group Spam ROI 191

Nonprofit Tech for Good

FEBRUARY 1, 2011

Organization: National Wildlife Federation. Organization Size: 400 employees. YouTube: youtube.com/nationalwildlife. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? Please summarize your ROI.

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Social Media National Interview Examples 190

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2010

I've been preparing for a Leadership Conference with TCG (Theatre Communications Group, the service organizations for theatre companies) on strategic social media.   I've written about  how nonprofits can use it , including arts organizations like the Brooklyn Museum as chronicled on Shelley Bernstein's blog.

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YouTube Badge Museum Mashup 95

Nonprofit Tech for Good

SEPTEMBER 18, 2016

Granted, the positives do outweigh the negatives, but it is important to step back occasionally and take a critical look at how social media is impacting nonprofit technology at your organization as well as your digital staff. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. Our reward?

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Social Media Media Social ROI 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2007

The other is a blog post from Collactive called Ten Tips To Spice Up Your YouTube Video. E-Politics Video Blog Posts Heather Diosa's Best Practices for YouTube. Create a Relevant, Informative Video 2. See3 Article About Video The Chronicle - article about video and nonprofits.

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YouTube Video Tips Lesson 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

There’s no doubt that social networks are allowing organizations to connect with and recruit non-traditional volunteers in new ways. At the same time, volunteer service organizations need to rethink how they work and what technology they use. The central question of the Networked Nonprofit is how organizations can embrace the change.

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Volunteer Network Organization Help 104

Nonprofit Tech for Good

DECEMBER 20, 2010

Organization: Taproot Foundation. Organization Size: 40 Employees. YouTube: youtube.com/thetaprootfoundation. YouTube: youtube.com/thetaprootfoundation. What was the very first social media tool your organization utilized, and when? Also, it really allows people to see how we as an organization, ‘think.’

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Social Media Foundation Examples Media 189

Nonprofit Tech for Good

DECEMBER 28, 2010

Organization: The Humane Society of the United States. Organization Size: 11 million supporters, 500+ staff. YouTube: youtube.com/hsus. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs?

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United States Social Media Interview Examples 243

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

s largest and most powerful animal protection organization. Knock Out Animal Fighting YouTube Contest??? youtube video views Get original contest ??? s choice award Number of youtube video views of winning submission MEASUREMENT TOOLS - tangible Sourced links for new list names from marketing ??? Youtube UGC ???

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Case Study ROI Social Media Contest 50

Nonprofit Tech for Good

DECEMBER 30, 2009

2) ATTN Donors: Have you ever donated to a nonprofit organization through your cell phone? [ [link] ]. 43% Yes… our organization blogs regularly. 4) ATTN Donors: Do you prefer to give $$$ to your favorite organizations via: [ [link] ]: 71% The organization’s website. 14% YouTube. 13% Check/snail mail.

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Results Communication Strategy Myspace 193

Nonprofit Tech for Good

JULY 9, 2012

My last full-time, Monday-through-Friday job was as an outreach director for a small international development organization in San Francisco. It was also my duty to organize four fundraising events each year and manage an average six volunteers in any given week. can produce significant ROI is a myth. It’s not the tools.

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Social Media Management Media Social 272

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. For those organizations with YouTube channels, YouTube has a mobile website ( m.youtube.com ) and smartphone Apps , but is not yet integrated with Twitter. Foursquare.

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Blackberry Tools Media Management 220

Media Cause

JULY 22, 2021

Not only can you get a more complete picture of how your customers engage with your organization across channels, but also devices. Action reporting of the engaged viewers from your YouTube channel is available as well. Analytics 4 features new reports that have been reorganized around the customer lifecycle.

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Analytics Google Phase Nonprofit 52

Forum One

JULY 11, 2023

You may be wondering how Threads works and what makes it unique, whether your organization should be on Threads right away, and what the risks might be. All in all, this has left many organizations and users wondering if it’s time to ditch Twitter. With all of the excitement around the platform, there are plenty of questions too.

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Platform Twitter Alternative Info 68

Nonprofit Tech for Good

NOVEMBER 28, 2011

At the time, nonprofits were primarily only using Myspace and YouTube. It’s a fundamental shift in how our supporters communicate with each other and with us, and ultimately in how they donate and get involved with organizations. Social media is not a fad. Find your competitors the Web. Get training.

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Social Media Media Social Stats 250

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

But, if an organization simply cuts and pastes a social media policy without the internal culture change, it won't be effective. Not only about the potential concerns and how to respond, but how the organization or its internal culture can embrace social media. Who acts as a spokesperson on behalf of the organization.

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Social Media Policy Media Social 99