article thumbnail

A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

Email accessibility refers to the art of crafting email messages in a way that ensures equal usability and understanding for all individuals. Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications.

article thumbnail

How to Structure Your Nonprofit’s Silent Auction Bid Sheets

sgEngage

As a nonprofit professional, you’ve likely hosted—or at least considered hosting—a silent auction. Your Nonprofit’s Branding Placing your nonprofit’s brand front and center on your bid sheets not only makes them look more professional but also builds trust with auction participants.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Find trusted resources online that give you the ins and outs of each tool’s pricing structure.

article thumbnail

5 Steps to Prepare for a Successful Nonprofit Website Redesign

Nonprofit Tech for Good

It serves as the reference point to settle disputes, avoid “ scope creep ,” and judge the usefulness of ideas. Together, the data from analytics and user feedback can help inform improvements, structure, and enhancements to your redesigned website. It can also be used to measure progress and keep the planning team focused.

Websites 304
article thumbnail

4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

As leaders in the nonprofit and social impact space, it’s so important for you to project a clear sense of trust into the world. More specifically, nonprofits that went from not transparent at all to fully transparent via their Guidestar profile raised 53% more in contributions in the following year.

Metrics 101
article thumbnail

How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

They simply refer to tags that can be added to any URL. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Medium usually refers to how your donor found you, or more specifically, how they found the link to find you (whew, what a mouthful).

Donor 284
article thumbnail

Nonprofit Storytelling: How to Compel and Inspire Support

sgEngage

Your nonprofit has worked diligently to build programs, events, and campaigns that help make the world a better place. Here are four nonprofit storytelling strategies that will help you attract new supporters and keep them for years to come: Maintain the right tone of voice. Reference thought leaders and influencers.