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Infographic: How To Measure Social Media ROI

TechImpact

In a recent blog post by Buffer , they claim it is difficult to, or nearly impossible, measure ROI on social media marketing. Community engagement, measurement of voice, and referral traffic are just a few of the ways your nonprofit can measure its performance on social media. Image courtesy of MediaBistro.

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SXSW: Nonprofit ROI Poetry Slam

Amy Sample Ward

Beth Kanter is moderating the Nonprofit Social Media ROI Poetry Slam. Tags: roi sxsw nptech events. Check out the SXSW session info here. PRESENTERS. Beth Kanter - Beth’s Blog [Moderator]. Danielle Brigida - National Wildlife Federation. Wendy Harman - American Red Cross - National Headquarters.

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Your Brain On Good Stories: Why Storytelling Matters For Nonprofits

TechImpact

Why is this pertinent to the nonprofit sector you might be wondering? While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. Are you writing daily posts?

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Infographic: 10 Ways To Optimize Your Nonprofit’s Emails

TechImpact

The email is still one of the most, if not the most powerful marketing tool available to your nonprofit today. According to Sikich, a managed services firm, the vast majority of digital marketers see email as offering the best marketing ROI, and 62% of B2B marketers are planning to increase their spending for email marketing.

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Infographic: The Evolution Of SEO

TechImpact

Is there a word more often used in the world of nonprofit technology? potentially ROI. General Tech google nonprofit technology npTech ROI search engine search engine optimization SEO technology' Maybe cloud. But SEO is a strong contender for most used buzz word.

ROI 117
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5 Stats That’ll Change Your View Of Content Marketing Forever

TechImpact

Nonprofits over the last decade have further shifted their marketing efforts to the online medium. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. Email marketing ROI is around 4,300%. 50% of the ROI of a pin can happens after 2.5

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DIY Nonprofit Technology: 4 Steps for Measuring ROI on Your Next Tech Project

NTEN

[Editor's note: The following is from the September 2012 issue of NTEN:Change , NTEN's quarterly journal for nonprofit leaders. Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision.

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