Nonprofit Tech for Good
APRIL 14, 2013
My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Human Rights Watch e-Newsletter :: Subscribe.
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AUGUST 28, 2023
The YouTubers who manage those channels know how to tell a story and they are experts in their field. My YouTube examples don’t quite fit this lofty definition. YouTube—Research who is featured on TED Talks or other video productions. But I have learned a few things about each of those topics. For one compelling reason.
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Nonprofit Tech for Good
FEBRUARY 14, 2011
People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI.
Nonprofit Tech for Good
MAY 10, 2010
years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5
Nonprofit Tech for Good
JANUARY 22, 2013
There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.
Nonprofit Tech for Good
APRIL 24, 2010
To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Facebook would do well to follow the lead of Twitter, MySpace and YouTube. A lot of nonprofits will now have to update their website, e-mail newsletters, and most costly, their print materials. 2) From my e-mail newsletter.
Nonprofit Tech for Good
MARCH 24, 2010
For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). If you don’t already, get access to your website’s traffic logs and track and plot unique visitors on the Social Media ROI Spreadsheet.
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